LOCAL EXAMPLES: Review of 5 sectors of Tourism

• In your group with the sector you have been assigned, make a list of the different services in Canmore and Banff that fall under that sector.

• Refer back to the slides “The Tourism Industry”• For example, make a list of the hotels or other places

for Accommodations• Or list the variety of restaurants in Canmore• Or the different ways that people get around under

Transportation

Traveler vs Tourist vs ExcursionistTravelers• Any person who is taking a trip within or outside his/her own country of

residence irrespective of the purpose of travel, means of transport used, even though he/she may be travelling on foot.

Tourist• A tourist is a person who travels to destinations outside his/her residence

and working place, and stays for at least 24 hours, for the purpose of leisure or business.

Same-day visitor or Excursionist• An excursionist is a person who temporarily visits a destination and stays

for less than 24 hours, for the purpose of leisure or business, but not for transit.

Customer services: Does Canmore have everything that tourists would want/need?

• Canmore/Banff Scavenger Hunt• Use the internet to find the answers

to the questions on the handout

Guests are commonly grouped in three different ways:

1. Demographics (age, occupation, education, income level and marital status)

2. Psychographics (opinions, interests personality, behaviors, like and dislikes)- ex. Risk takers, reluctant travelers, wanting a break from routine, introvert vs extrovert

3. Motivators (business or pleasure)

Travel motivators• Travel motivator: a reason why someone decides to travel• People travel to meet certain needs or desires. These could

be personal, professional, cultural, social or environmental• Motivators influence when we travel and where we travel

because we select our destination to meet our needs

Some motivators

Relaxation

Recreation

Environment

Adventure

Social or family

Specialty travel

Business and work

Cultural

Activity

A tourist is usually motivated to travel for more than one reason. Identify travel motivators that may have inspired people to choose the following trips:

1. An ocean-side hotel in Mexico

2. Notre Dame Cathedral in Paris, France

3. An elephant trek in Thailand

Scenarios

For your example, provide an analysis of travel motivators that includes:

• The reasons people travel• The kinds of products and services each would

expect to meet their needs

TRAVEL BARRIERS

Definition – Travel Barriers

Factors that make it difficult for us to travel or force us to stay home

If your desire to travel is strong enough, you will overcome these barriers

Travel barriers may still affect choice of destination

Cost

Trips are expensive

We have to budget our money and save

Ex. When fuel costs are low, travel increases

Time

People have jobs, family and other commitments that limit time available for traveling

Family Stage

Parents with children may not travel because of cost and inconvenience

Families may avoid specific types of travel, ie. Adventure tourism

Retired couples and young dual income families without children can afford to travel more

Weather

Travel can be hindered by weather

Ex. Winter storms, hurricanes, extreme heat

Fear

Things that may discourage people from traveling

Political Conflicts

High Crime Rates

Terrorism

Flying

Sickness

Fear of the unknown

Health

Poor health may keep people from travelling

Poor health makes it difficult to get travel insurance

Lack of Interest

People have other interests than travelling

They might rather stay home

Travel VariablesComplete the travel variables handout by giving an example