1.2012 FACC Summer AcademyA local government guide to Social Media. Social Media.Facebook, Twitter & all that stuff

2. 2012 FACC Summer AcademyA local government guide to Social Media. So what is Social Media? 3. 2012 FACC Summer AcademyA local government guide to Social Media. 4. 2012 FACC Summer AcademyA local government guide to Social Media. We are moving from an information age to an opinion age. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 5. 2012 FACC Summer AcademyA local government guide to Social Media. Why should Local Governments use Social Media? 6. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #1: Its free! 7. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #2: Its easy to use. 8. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #3: Its fast. 9. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #4: Reach. 10. 2012 FACC Summer AcademyA local government guide to Social Media. Getting started with Social Media. 11. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: What are the benefits? Enhances transparency Promotes democracy Keeps your citizens informed Helps build communities 12. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: Do we have to keep our tweets? Local governments are required to follow the public records retention schedules established by Florida law for information on social media accounts, which constitute a public record. For more information, see Attorney Generals Opinion 2009-19 13. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: What about the Sunshine Law? Communications on local governments social media accounts regarding official business may be subject to Florida's Government in the Sunshine Law, section 286.011, Florida Statutes. For more information, see Attorney Generals Opinions 2008-07 and 2009-19 14. 2012 FACC Summer AcademyA local government guide to Social Media. The social landscape is emotional. Transparency and authenticity are not emotions. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 15. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement Use real words, not txt spk It s not all about you; comment and converse Take the time to listen 16. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement Give credit where credit is due Be timely; immediacy is key If you can t say anything nice don t say anything at all 17. 2012 FACC Summer AcademyA local government guide to Social Media. Are there different types of Social Media? 18. 2012 FACC Summer AcademyA local government guide to Social Media. Do you tweet? Used for: Live Coverage, Events, News, Alerts, and Citizen Feedback 19. 2012 FACC Summer AcademyA local government guide to Social Media. Twitter Usernames twitter.com/username Created when you sign up for an account Base your username on what people already use as a #hashtag for your community 20. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter Publish useful tips or facts 21. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter Retweet to acknowledge other organizational departments or groups in the community 22. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter Make residents, business owners, and visitors of your community feel welcome even in cyber space Ask for help or ideas Bring tweets to life with photos Use #hashtags for events 23. 2012 FACC Summer AcademyA local government guide to Social Media. Can you face it? Used for: Events, News, Citizen Feedback, and Reporting Issues 24. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Pages 25. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Page Types Official Page (Business, Brand, Organization, Public Figure) Community Page (Generate support for a topic or cause) Group Page (Professional interest or hobby) 26. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Usernames facebook.com/username Choose a username for your page Requires 25 likes (fans) to create a username 27. 2012 FACC Summer AcademyA local government guide to Social Media. Building a Fanbase Fans are gone; It s all about like Easily embed widgets on your website Link your page to your Twitter account Advertise in newsletters, email footers Display in your reception areas 28. 2012 FACC Summer AcademyA local government guide to Social Media. Wanna wiki? Used for: Elected and Appointed Official Information, Community History, Education 29. 2012 FACC Summer AcademyA local government guide to Social Media. 30. 2012 FACC Summer AcademyA local government guide to Social Media. 31. 2012 FACC Summer AcademyA local government guide to Social Media. Editing Wikipedia Editing your own entry is not forbidden Deleting accurate criticism is forbidden Avoid trouble by using propose changes feature Check modifications by using the History tab 32. 2012 FACC Summer AcademyA local government guide to Social Media. Other types of Social Media? 33. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on YouTube? Used for: Archiving Public Meetings, Events, News, Projects, and Educational Content 34. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on Google+? Used for: Public Interviews (Video Hangouts), Events, News, Citizen Feedback, Reporting Issues 35. 2012 FACC Summer AcademyA local government guide to Social Media. Are you Linkedin? Used for: Professional Networking, Groups, Recruitment 36. 2012 FACC Summer AcademyA local government guide to Social Media. Do you FourSquare? Used for: City Hall, Parks, Libraries, Recreation Facilities, Art Galleries, etc. 37. 2012 FACC Summer AcademyA local government guide to Social Media. Do you Flickr? Used for: Photos of Community Events, Ground Breakings, Facilities, etc. 38. 2012 FACC Summer AcademyA local government guide to Social Media. Lets Meetup! Used for: Community Events, Interaction, and Education 39. 2012 FACC Summer AcademyA local government guide to Social Media. Blogs Used for: Community Engagement, Events, News, and Annoucements 40. 2012 FACC Summer AcademyA local government guide to Social Media. Keeping tabs on your Social Media. 41. 2012 FACC Summer AcademyA local government guide to Social Media. 42. 2012 FACC Summer AcademyA local government guide to Social Media. HootSuitewww.hootsuite.com 43. 2012 FACC Summer AcademyA local government guide to Social Media. TweetDeckwww.tweetdeck.com 44. 2012 FACC Summer AcademyA local government guide to Social Media. ThinkUpwww.thinkup.com 45. 2012 FACC Summer AcademyA local government guide to Social Media. TwitterFeedwww.twitterfeed.com 46. 2012 FACC Summer AcademyA local government guide to Social Media. Google Alertswww.google.com/alerts 47. 2012 FACC Summer AcademyA local government guide to Social Media. Questions? Joshua Fruecht City Clerk, City of Ormond Beach Phone: 386-676-3340 Email: fruecht@ormondbeach.org www.ormondbeach.org