locamoda brand activation sept 9, 2008
DESCRIPTION
Presentation given by Stephen Randall at the Brand Activation Conference, Sept 9th, 2008TRANSCRIPT
Copyright © 2008 LocaModa Inc.
BRAND ACTIVATION USING DIGITAL OUT-OF-HOME MEDIABridgewaters, Sept 9th, NYC
MAXIMIZING BRANDING & LEAD GENERATION WITH THE ELUSIVE 18-34 DEMOGRAPHIC THROUGH MUSIC & INTERACTIVITY
Stephen Randall, CEO LocaModa
Copyright © 2008 LocaModa Inc.
LocaModa is a technology company, connecting brands, digital-out-of-home networks and venues to audiences through location-centric social messaging and interactive media
Copyright © 2008 LocaModa Inc.
Beyond the desk, brands and advertisers can’t reach and engage consumers in the interactive, scalable, seamless, measureable way that they do on the web.
Copyright © 2008 LocaModa Inc.
More than $200 Billion of traditional media budgets is in play. 300,000 “social” locations in US with approx. 2.7 Billion visits every month, are currently unable to tap into those budgets.
Copyright © 2008 LocaModa Inc.
THE FUTURE BELONGS TO THE CONNECTED CLASS
100 billion clicks per day55 trillion links1 trillion urls in 6,000 days2.3 trillion text messages per year 2 million emails per second1 million IM messages per second65 billion phones calls per yearSource – Kevin Kelly “The next 5,000 days”
Copyright © 2008 LocaModa Inc.
Copyright © 2008 LocaModa Inc.
GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD
• Content MUST engage and attract end-users.
• DOOH networks need more than ads.
• Mobile devices must be PART of integrated media solutions.
• Networks/media without interactivity/measurement will become disenfranchised.
• PULL not PUSH media.
• Web is hub for ALL networks.
OUT-OF-HOME SCREENS
MOBILE SCREENS
WEB SCREENS
AUDIENCE
Copyright © 2008 LocaModa Inc.
GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD
OUT-OF-HOME SCREENS
MOBILE SCREENS
WEB SCREENS
AUDIENCE
Web-based, user generated content.
Cross platform/channel technologies.
Extend web to DOOH and mobile networks.
Copyright © 2008 LocaModa Inc.
MOBILE SCREENS
OUT-OF-HOME SCREENS
WEB SCREENS
AUDIENCE
EXAMPLE - THE SOCIAL JUKEBOX
BOSTON, MA
SENDING
TO 40411
Beck at: BOSTON BILLIARD CLUB 126 Brookline Ave, CHICKEN BONES 1260 Boylston St. Reply M for More
Copyright © 2008 LocaModa Inc.
Location Marketing Mobile Marketing, Blackboard, Ads TO
mobile users
Mobile User Generated ContentMessages (txt, pix)
from mobile users TO Location screen
FeedsFrom IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS
Copyright © 2008 LocaModa Inc.
Location Marketing Mobile Marketing, Blackboard, Ads TO
mobile users
Mobile User Generated ContentMessages (txt, pix)
from mobile users TO Location screen
FeedsFrom IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS
Copyright © 2008 LocaModa Inc.
Location Marketing Mobile Marketing, Blackboard, Ads TO
mobile users
Mobile User Generated ContentMessages (txt, pix)
from mobile users TO Location screen
FeedsFrom IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS
Copyright © 2008 LocaModa Inc.
Location Marketing Mobile Marketing, Blackboard, Ads TO
mobile users
Mobile User Generated ContentMessages (txt, pix)
from mobile users TO Location screen
FeedsFrom IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS
Copyright © 2008 LocaModa Inc.
Copyright © 2008 LocaModa Inc.
Stephen Randall, CEO LocaModaEmail: [email protected]
Twitter: Stephen_Randall