location-based media: you + where
TRANSCRIPT
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Tim NekritzDirector of Web Communication
SUNY Oswego
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“By mapping the world, we have mapped ourselves.”
— James Burke The Day The Universe
Changed, 1985
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Mobile services tied to your smartphone that allow you to interact with your physical environment and other users.
The fastest-evolving area of social media.*
* So fast, this presentation evolves on a weekly basis
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Location-based services have enormous potential to connect people to places, places to people, and people to people in places.
-- Tim Jones, North Carolina State University
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Fast-growing yet fragmented market. Increased adoption among consumers.
Potential value-added for higher ed.
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Basic geosocial platforms Foursquare Gowalla SCVNGR Facebook Places Loopt/Loopt StarAdvanced/augmented reality Yelp LayarPhoto sharing: Instagram, ColorCustom mobile apps?
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UsefulnessUsabilityUser interactivitySharabilitySustainabilityBONUS: Critical mass
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I’m hereAbout meLeave tips/recommendationsGaming (mayor)Specials
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Are we moving beyond check-ins?
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Biggest community Gaming aspect (mayor, badges) Specials available Interactivity of tips Easy creation *College partnership program
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Can be slow, buggy (I’m not at Tractor Supply)
Spammy sharability backlash The points don’t matter
* In fairness, some of these are common to many geosocial applications
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[They did … within hours]
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Easy startup Super sharable Trip/tour creation Passport function
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Modest user base Navigation issues Poor data hygiene
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Good news, bad news
Good news: Lots of clicks
Bad news: Not much interaction
Navigability/engagement lacking
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Traveling Gowalla show?
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Easy creation of … everything Tips/clues/scavenger hunt Points system Multifaceted possibilities Can incorporate multimedia
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Still low user base Gaming data loss Data hygiene/duplicates
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21 tasks Meet folks, see offices, get facts Randomized (preferably) Google Maps based Set up quickly (could have done more) Orientation paid for contract (for
expedience) Not yet made sustainable
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Why two apps?
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Loopt Star: Can add actual digital
rewards Cool satellite
view/pins interface
Loopt: Events: Searches for
happenings around you
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Clunky interfaces Can you fit the
users in a phone booth?
Did I mention there were two separate apps?
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Incentivized attending Commencement Week activities
Reward: MP3 of fight songs, college performers
Goal of sustainable platform
http://blog.loopt.com/tag/stanford/
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Huge Facebook user base Appeals to casuals (not another app) Reasonable functionality Anyone can create venues
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Anyone can create venue Many users = many duplicates Poor data hygiene No value-added Facebook hates your brand
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The University of Kentucky seems to like it
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Alas, poor Whrrl … Built great system Low user base Bought,
cannibalized by Groupon
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Monocle = augmented reality Reviews/ratings Sharability Interactivity
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Limited monocle availability Phonebook-oriented Lack of mobile functionality Underadopted
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Pros: App store within an app Brings together Twitter, Gowalla, more Links time, space
Cons: Ever-changing user interface Poor usability Limited user base
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App store within an application
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Instagram Color
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Pros: Rich experience Not limited by platform Build own user base (marketability)
Cons: Cost Complexity Updating?
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Chancellor’s interactive tour WolfWalk NC State on Campus
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NC State Chancellor’s Statewide Tour
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WolfWalk: NC State Historic Tour
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Integrates sources including Facebook Places, Foursquare, Gowalla
Share videos, photos, comments Rewards/promotions to users Greater connectivity
It also aggregates friends lists from the idea that it’smore important to find and connect with your friends than it is to know what service they use to check in.
-- Tim Jones, NC State
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Increased location-based marketing via Email Tips “People like you …”
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Be present Know if your users are present Goals, then tools Students can be your social media secret
weapons … get them involved Moves pretty fast
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Contacts:[email protected]://www.twitter.com/TimNekritzhttp://insidetimshead.wordpress.comhttp://www.slideshare.net/TimNekritz