location-based tools and social media
DESCRIPTION
Presentation given to the 3CMA 2011 Annual Conference on September 9, 2011. Held in Austin, Texas.TRANSCRIPT
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Location-based Tools & Social Media
2011 3CMA ConferenceMaking Communications Work:
Hitting the Right Notes in a Wired WorldSeptember 9, 2011X
Weir
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About Me
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About Me
GEEK ALE
RT!!
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Today We’ll Cover …
• What is the Colorado River Trail?• How we leverage Flickr
– Other social media channels– Annual photo contest
• How we use Gowalla• Custom Google maps• Q & A
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Colorado River Trail
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Facebook – You Pick
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Facebook – Tripod Trivia
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Facebook – Make ‘em Jealous
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Facebook - Advertising
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Photo: JustinPratscher
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Photo: pagetx
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Photo: JustinPratscher
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Photo: David Stall
2011 Flickr Photo Contest
Winner!
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Photo: joshhikes
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Photo: mattdil
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Photo: motleypixel
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Photo: Soul_Smiling
2010 Flickr Photo Contest
Winner!
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Photo: Randell
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Photo: joannamarieharris
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Flickr Photo Contest• Contest began April 4th, and the winner was
announced May 17th • Asked for photo entries in 5 categories
1. Outdoor activities2. River and lake activities3. Festivals and events4. Entertainment5. History, heritage, and culture
• Offered prizes for each category winner, and the grand prize was offered by the Hyatt Regency Lost Pines Resort and Spa
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Flickr Photo ContestGoals
1. Build photography inventory in our Flickr group
2. Increase awareness3. Increase
fan/follower engagement
4. Build fan/follower-base in social media channels
Process1. Join Flickr group;
agree to Terms; upload photos
2. Tag photos with “CRTContest11” and type of activity
3. Judging team selected top 15
4. Two rounds of public voting
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Results• 107 contest entries (84.5% increase over 2010)• Fans/followers increased an average of 15.85%
across our social media channels• Activity on Facebook and Twitter increased• Inbound traffic to the photo contest page increased
over 11,000 % – Peaked during the final voting phase
• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting
Flickr Photo Contest
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Title slide and background photos from Flickr courtesy of:
JdeeringdavisShawn ThomasJim Nix-Nomadic PursuitsDefinitive HDRAustin_Visualist Images
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Questions?Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal),
gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx