location & urb ops
DESCRIPTION
The state of location location apps and where it's going. This includes a talk about Urb-Ops.TRANSCRIPT
the Future is Where you are!2011 is all about location
Jonathan Laba @J_Lab
Why do you care?
Check-ins form the basis for accurate, auditable mobile marketing campaigns, a $24 billion opportunity in 2013 (ABI Research 2010)
obvious: check-ins
not so obvious: utilities
i’ll get these!
o Coupons - %
o Travels Logs ? ?
o Start Conversations : D
o $ocial value
o Fun time ^_^
they’ll (i’ll) get these!o game incentives drive visits
o demographics (gender/age)
o promoted locations/ads
o offer incentives yourself
o enhanced socially engaged community relationship media
zzzzzz… where’s the future stuff?
in the phone that came out after yours
Big in japan & isreal ; )
in israeli water parks
in ted talks
woah woah woah… i was promised future!
reality check : (
o GPS drains battery
o Accuracy is low
o Lack of verifications (fraud prone)
o Low accuracy indoors
o Lack of reminders
reality check cont. :’ ( o no killer app
o check-in Fatigue
o app interface required
o no auto-check-in
o requires search
o unwashed masses think it’s retarded
lame
obviously
these types…
Mission:
o Make our first game
o Do it how it’s never been done
o Layer technologies
Prime Game Components:
o Make 4sqr fun
o Incorporate teams
Secondary Game Components:
o Not be socially awkward in public.
o Platform agnostic.
Prime Game Components:
o Make 4sqr fun
o Incorporate teams
Secondary Game Components:
o Not be socially awkward in public.
o Platform agnostic.
Demo Time!
Urb-Ops.com