locatives randall jan28

Copyright © 2012 LocaModa Inc.

QUICK INTRO TO LOCAMODA

LocaModa is a place-based social media company, focused on helping locations engage customers and brands engage audiences. !•  We enable and deliver localized media and services to locations, distributed via place-based networks and social networks "•  We reach over 100,000,000 people every month in over 15,000 high-traffic locations (for example in cafes, supermarkets, bars, quick-serve restaurants, colleges, stadiums and on jumbotrons in Times Square and Las Vegas). !


SOCIAL MEDIA

PLACE-BASED NETWORKS

DEFINITIONS"Place-Based Networks: Digitally addressable signage networks in places such as bars, cafes, supermarkets, waiting rooms, public spaces, taxis etc. Also known as Digital Out of Home (DOOH) Networks. !Place-Based Social Media: Media for social engagement via place-based networks using highly accessible and scalable web-based technologies to enable interactive dialogues.!

WHAT IS PLACE-BASED SOCIAL MEDIA?


2) Tips need to be curated/moderated (i.e. do not show specials for places nearby!)"

4) Web streams (e.g. Twitter) do not have urls (which can’t be clicked by OOH audience).

5) Highlighted elements display localized tags/sources and encourage participation.

1) 130% increase in check-ins when displayed clearly at venue."

UP CLOSE

3) Dynamically display and update venue marketing


PEOPLE IN VENUES!

DIGITAL PLACE-BASED NETWORKED SCREEN!

FEET!

MILES!

PEOPLE ON-LINE - FOLLOWERS, FANS,!

BRAND WEBSITES ETC!

SCREENS CAN & SHOULD REACH MILES (NOT FEET)


TIMES SQUARE NEW YEAR’S EVE 2010 (CIROC VODKA)


BLACK EYED PEAS, CENTRAL PARK, NYC, SEPT 2011


NEXT 3 YEARS “OUT THERE”… •  ALL screens will be more connected AND SOCIAL – TV, web,

mobile and digital out-of-home."•  Companies seeking to reach the “connected consumer” will have to

do so across multiple channels and platforms. !•  As value starts to flow to companies better able to reach their

customers across channels, there will be increased demand for media that fosters consumer dialogs in an engaging, efficient and scalable way. "

•  This will catalyze traditional channels into being more webby and also force web channels into better understanding the challenges/opportunities of “local.”"

•  Millions of screens in millions of places will become hubs for local services, media, commerce and loyalty programs. "

•  There will be a battle to own critical access points to millions of local screens.!



THANK YOU!

STEPHEN RANDALL MOBILE: +1 781 888 1417

EMAIL: [email protected] TWITTER: stephenrandall

My slides and white papers: www.slideshare.net/srandall


locatives randall jan28

Technology

locamoda locamoda

social networks

social media company

digital place

localized media

social engagement

social tv

homedooh networks