logicclassroom: social media strategies, what works and why?
DESCRIPTION
Social media is a powerful means of communication that helps real estate brokers and agents connect with leads and clients. By optimizing social media campaigns and actively posting content on Twitter, Facebook, LinkedIn, Google+, and Pinterest, you will be able to engage your leads through the entire sales cycle. In this LogicClassroom, we will provide strategies on how you can create effective social media campaigns and drive up engagement.TRANSCRIPT
SOCIAL MEDIA STRATEGIES: WHAT WORKS AND WHY?
Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
• Set & Review Goals
Social Media Marketing
• Facebook• Twitter• Google+• LinkedIn• Pinterest
Social Media Channels
• Best Times to Post• Maximize Engagement
Social Media Best Practices
T: 617.266.9166www.bostonlogic.com
DEFINE YOUR GOALS
Determine your
intentionsSet your
goals
Create a plan for each
social media channel
Keep your plan flexible
Create a Social Media Calendar to keep track of your progress
T: 617.266.9166www.bostonlogic.com
GET CREATIVE WITH YOUR SOCIAL MEDIA CALENDAR
• How often do you want/have the time to create new content?
• Is there a subject you can write a series of posts about?
• Are there weekly updates you want to give?
T: 617.266.9166www.bostonlogic.com
OVER 1 BILLION FACEBOOK USERS
Users easily access info on companies and organizations they support
70% of people like a company page after seeing it on their friends’ pages
Photos increase engagement by more than 100%
Worldwide Internet Users Compared to Facebook
Users
T: 617.266.9166www.bostonlogic.com
KEEP POSTS SHORT
Short posts get you 60% more engagement Try to keep posts under 250 characters
T: 617.266.9166www.bostonlogic.com
EVERY SECOND THERE ARE 9,100 TWEETS
Use @mentions and #hashtags to create a dialogue with potential clients
Share valuable content periodically throughout the day
Post images and digital media
T: 617.266.9166www.bostonlogic.com
INCREASE YOUR FOLLOWERS
Create a credible account – include all the appropriate images and bios
Tweet on the weekends to constantly engage users
Listen to you community members
T: 617.266.9166www.bostonlogic.com
GOOGLE+ IS GROWING IN INFLUENCE
2nd most prominent channel after Facebook Highly correlated with SEO Postings have the effect of a blog post
T: 617.266.9166www.bostonlogic.com
TAKE ADVANTAGE OF THE TOOLS LINKEDIN OFFERS
Personal Page
Company Page
Relevant Groups
Not as competitive to get your content noticed as other social media channels
Not only post on your personal page, but also on your company page and groups relating to your community
T: 617.266.9166www.bostonlogic.com
PINTEREST IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL
Launched in 2010, has already registered millions of users
Transitioned consumer behavior from specific searches to discovering ideas
Your Pinterest boards can represent different topics relating to real estate or to your community
T: 617.266.9166www.bostonlogic.com
TRACK YOUR SUCCESS
Use Pinterest Web Analytics to see which postings achieve higher engagement
Know what’s working and adapt your social media plan
T: 617.266.9166www.bostonlogic.com
POST CONTENT AT OPTIMAL TIMES IN ORDER TO ENGAGE LEADS
• High Engagement on Thursdays and Fridays• 1PM = more shares• 3PM = more likesFacebook
• People 181% more likely to use Twitter on commutes• High Engagement on weekendsTwitter
• High Engagement Tuesdays to Thursdays• Most user traffic 7AM – 9AM, 5PM – 6PM LinkedIn• Peak traffic on Saturday mornings• Best time to post is normally between 8PM – 1AM• Avoid posting late afternoonPinterest
T: 617.266.9166www.bostonlogic.com
ORGANIZE YOUR SOCIAL MEDIA CHANNELS WITH A MANAGEMENT SYSTEM
Access all your social media accounts on Buffer or Hootsuite
Schedule postings in advanced
Get detailed analytics for all of your social media channels – see what’s working and what’s not
QUESTIONS???
www.BostonLogic.com/blog http://www.bostonlogic.com/real-estate-social-media-ebook
Yen [email protected] 617.266.9166