logistiek op maat voor de online klant
DESCRIPTION
Jean-François Molitor, Marketing & Sales Director Small & Medium Businesses BpostEen snelle en correcte logistieke afhandeling van online bestellingen is een beslissende factor voor de online klant. Succesvolle web shops onderscheiden zich dan ook met een excellente logistiek. Aan de hand van concrete cases toont bpost aan waarom het de logistieke partner is van succesvolle start-ups als dame DECO, maar ook aan de zijde staat van grotere retailers als maxi toys, die een succesvolle transitie hebben gemaakt naar ecommerce. Ook het project Get Your Business Online komt aan bod.bpost stelt eveneens de Shipping Manager voor. Dankzij deze webmodule, die wordt gekoppeld aan de webshop, kunnen online shoppers de aflevering personaliseren en een keuze maken uit verschillende leveringsmethodes. Bovendien zorgt de module voor meer efficiëntie voor de webshop beheerder in de afhandeling van bestellingen.TRANSCRIPT
bpost – tailor made logistic for your
webshop
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2 Case Damedecoe-commerce challenge for a start-up
Case Maxi Toyse-commerce challenge for a retailer3
bpost…tailor made logistic for your webshop
Agenda
BPOST.. TAILOR MADE LOGISTIC FOR YOUR WEBSHOP
Jean-François MolitorBusiness Unit ManagerSmall & Medium Enterprises 1
Who is bpost?A group with a consistent offer of products and services.
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Document Management Parcels & Express
(Bpack)
Domestic Mail
International Mail (BPI)
Banking and Insurance
Newspaper delivery
Parcels & ExpressLogistic expertise within bpost
• 120.000 parcels per day
• 98% parcels delivered in Day+1
• +6.000 business customers
• 1.100 collect points
• 14.000 distribution rounds per day
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Pure player
Start –up
Traditional VPC
Multi channel players
We serve customers of all sizes: from emerging e-shops to large established e-shops
e-commerce @ bpostMany e-commerce references
e-commerce @ bpostThe 3 components of success
webshop
Website builder
Logistic partner
partnership
Integreren van logistiek,
boekhouding, commerciële…
processen
Bouwen van een website
Retours beperken
Our belief• To succeed webshops
need strong support to:• Build & maintain their
website (incl. paiement solutions)
• Treat their logistics
• …in respect of their needs and means
e-commerce @ bpostbpost solution for webshop
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+
e-commerce value chain
Still 70% home delivery!
AT HOME
70%Order on-line, pick up in store
PHYSICAL STORE
21%
Pick-up points
DELIVERY POINT
33%At the office, at a friend’s house
OTHER
10%
* VIL study – 1.153 respondents – Average # of methods 2,8 – Dec. 2011
You can offer your customers a wide choice of delivery options
Parcel Automate
LOCKER
10%
e-commerce @ bpostLogistic starts with consumer preference
Delivery preference amongst consumers (*)
12.000 postmen 98% Day+1 quality in all the country Notification + 2nd pres. if necessary
@ home
e-commerce @ bpost
1.100 Pick up points 90% of Belgian population is at maximum 5 km of a
Post Point/office
@ bpost
Always open, pick up your parcel when you want 75 machines before the end of the year
@ 24/7
Your customer buys where and when he wants,bpost delivers where and when he wants…
No manual input required Highly configurable (prices, options, etc) Limited ICT development and costs Process
optimization
Labels compliant to industry standards Electronic data exchange for 100% data quality No validation requirements. Print & ship!100%
data quality
Wide choice of delivery methods Value added services (insurance, notification) Up to date track & trace informationConsumer
convenience
e-commerce @ bpostShipping Manager gateaway to logistic solution
Visit us in bpost stand (S012) for a live demo
• 3 levels of speed (24h / Time Definite / Sprint)
• International (+220 countries)
• Return solutions
• Fulfilment
• Technical Courier
• Tailor made logistic solutions
e-commerce @ bpostWe do more than you think!
LOGISTIC CHALLENGE FOR A START-UP
Sebastien MarchalFounder 2
dameDECO.be… ?
• An e-shop of trendy and designed accessories
“Objets Chics pour Effet Choc!”
• and also:– official reseller of Farrow&Ball (ecologic paint)– home deco advices – dameDECO private evenings
• Created by 2 lovers:– An interior designer : Julie Schumacher– A networking Engineer : Sebastien Marchal
• Launched in October 2011
Why an e-shop?
• Limited starting investment– Investment growth with selling
• A real market opportunity in that sector
• Global online sales growth • « Always connected »
– 24/24/7/7– Answer to new customer behavior
• Work time flexibility
The project
From the idea to the launch: 18 Months
• Market studies
• Definition of a strategy
• Product selection to create dameDECO universe
• Selection of key partner
– Web Builder: INFINE DIGITAL– Corporate Identity: INFINE – Payment solution: OGONE– Logistic: BPOST
Logistic
• Logistic = crucial– Last step of an order processing– Respect of delivery deadline, pack tracking (realtime), product return
management
• Choose the right partner (pending large product portfolio, size, timeline…)
• Dame DECO choose bpost as main logistical partner for
- Shipping cost offer- Collect Point proximity- Ease of day to day management (label printing)- Large delivery method in Belgium (Home, Physical Store, Delivery Point)- International Shipping!- bpost Shipping Manager developed for Magento
Key success factors!
• Choose the right web builder and partners
• Become an expert in SEO
• Don’t underestimate the time for the encoding…
• Keep in mind, “retail is detail”
• Love IT
• Be professional !
Thanks!
www.damedeco.be
E-COMMERCE CHALLENGE FOR A RETAILER
Alain HellebautDirector International Sales 3
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Maxi ToysBien plus que du jouet!
• Fondé en 1989• Part du Groupe Blokker• +180 points de vente (FR, BE, SU, LU)• +1.000 collaborateurs• +200 m€ chiffres d’affaires
• Mission: offrir 365 jours par an du jouet, jeux vidéo et bien plus que du jouet
10/04/202321
L’ecommerce: pourquoi?
• Tendance forte dans le marché européen du jouet– Belgique: < 5% ventes– France: 10% des ventes– Allemagne: 17% des ventes
• Effet de levier aux ventes en magasin
• La question n’était pas si il faut se lancer dans l’ecommerce mais plutôt quand et comment
10/04/202322
L’ecommerce: comment?• Choix de 2 partenaires experts en leur domaine:
– Bluevision (dévelopement du webshop)– bpost (logistique)
• Coopération avec le réseau physique dès le début– Information pour expliquer la stratégie du groupe– Prix et offres comparables entre les canaux physiques et
online
• Test intensifs (18 mois avant le lancement commercial)– Début des test en Belgique en Octobre 2010– Lancement en 2012
10/04/202323
Les leçons de la phase test• Logistique e-commerce = logistique retail:
– Processus différents– Gestion dédoublée des stocks– ! Working capital
• Différence cultuelle importante dans l’adoption du modèle e-commerce– Très rapide en France– Plus lent en Belgique
• Le projet demande un investissement important en temps et argent
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La logistique
• bpost s’est avéré le partenaire évident pour la livraison aux consomateurs en Belgique
– Respect des promesses de livraison (crucial!)
– Offre complète (domestique + internationale)
– Expertise en projet de dévelopment e-commerce
– Professionalisme des personnes de contact
10/04/202325
More information?
– Visit us in stand stand S012– Call 02/201.11.11– www.bpost.be/bpack
– [email protected]– www.damedeco.be
– [email protected]– www.maxitoys.com
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