LOGOAn introduction to corporate design.

Mr. Jamie LeducSisler High School

History Of The Nestle Logo

The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here)

Personally, I think that the FedEx logo is one of the best logos in the world.You've seen this logo hundreds of times but do you know about its secret?

Do you know that there is an arrow between the E and x letters? No? It is there:

A good logo should have a hidden secret.

Do you know that Chupa Chups logo was designed by the famous surrealist Salvador Dali in 1969?

The logo hasn't been changed since that time. This

38 year old logo looks modern, up to date and is

much better than many modern logos. This proves

that Salvador Dali was a genius and was able to

create not only great art but a brilliant logo too.

MICROSOFT

Scott Baker designed the current Microsoft logo in 1987

Microsoft logo with in 1994–2002

Microsoft logo as of 2006

Old Genius logo. Current Genius logo.

This new logo shows that company produces not only mouses but many other types of computer equipment.

Actually, they can add this logo to any product

Mercedes-Benz

The three-pointed star was supposed to

symbolize Daimler's ambition of

universal motorization —

"on land, on water and in the air".

*** Each logo should have an idea not just a cute design.

"Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three and the word hishi is used to denote a rhombus or diamond shape.

Also, Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

At first (1870), three diamonds represented a ship's propellers. Mitsubishi was started as a shipping firm.

Then it was redesigned and now diamonds look as diamonds.

BMW

BMW (Bayerische Motoren Werke AG — Bavarian

Motor Works) logo represents white propeller

blades against a blue sky. It reflects the origins

of BMW as a manufacturer of the military aircraft

engines.

The BMW logo might also have its blue and white

cases because of its Bavarian origin - the colours

of the Bavarian flag are blue and white cases:

Its wing-like shape has frequently led people to believe it is inspired by thewing in the famous statue of Nike, the winged goddess of victory.

Originally, the mark was simply referredto as "the stripe." Over time, it began to be called a "Swoosh," but there is no record of a specific date or occasion for its taking on that name. In the 1960s, a Blue Ribbon Sports brochure for Tiger footwear used the term "Swoosh" fibers to describe a shoe, so it is likely that the word was used in the Blue Ribbon Sports lexicon and later became attached to describe the brand.

It's also believed that "Swoosh" came from the sound of a moving athlete, likening it to a whip.

“To be effective, it must be readable, clear, and bold.”

"Use your logo whenever possible-on matchbook covers, communication boards, direct mail, letterhead, shopping bags, and so on.“

- 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition" by Tom Feltenstein.

Other Sportswear Companies

• Why do you think these designs are used?

Some of the most popular colour schemes used in logo design.

*** Can you think of some logos that use these colour schemes?

There 5 basic types of logos:

→Only Text (Wordmark Logo):

→Text Plus Image (Iconic Logo /Combination logo):

→Only Image (Graphic Logo / Symbol Logo / Brandmark Symbol):

→Only Abbreviation (Lettermark Logo):

→Abbreviation Plus Image (Iconic Logo / Combination logo):

"No matter how cute, if it's tough to read, forget about it.“

"Your brand-new symbol probably has no chance of standing alone without your name.“

"The name is far more powerful than a symbol. A logo should be designed around the name.“

– Jack Trout

Some of my student made logos