logo usage guidelines - dubai quality group · photography, and typography. the height of the...

Logo Usage Guidelines

© copyright 2010 Dubai Quality Group. All rights reserved last revised: May 2019

DQG, formed in February 1994 has grown to include

more than 2,000 members representing over 380

prominent organizations from both the private and the

public sectors.

The objective of this manual is to help Partners under-

stand DQG brand values and brand applications.

This logo usage and guidelines manual is written for

the benefit of those Partners who wish to make use of

the DQG logo. This may only be done in accordance

to these guidelines, terms and conditions of use as

issued by DQG.

p2/20© copyright 2010 Dubai Quality Group. All rights reserved

last revised: May 2019

VISION: To be a leading partner for people,

organizations and the community in fieald of quality

& excellence.

MISSION: To empower organizations and

professionals to adopt and sustain world-class

Business Excellence practices through partnerships,

networking, knowledge sharing and Innovation.

Dear Partners,

Our Design Philosophy

Our Logo

Our Logo Type

Use of Clearspace

Colour Guide

Limited Use

Logo Usage For Partners

General Guidelines for Partners

Reproduction Artwork

Contents

4

5

6

7

8

9

14

19

20


Logo Management


Our Design PhilosophyFor DQG, quality is the predominant feature of the organisation. At DQG, we believe that excellence can be achieved only through commitment to quality. We endeavour that this quality is maintained by our Part-ners in order to achieve the objectives of each organi-zation.

Throughout this book you will see and read about the exact guidelines governing the use and implementation of our logo.

The logo was carefully created to encompass and represent our brand’s philosophy. It embodies the idea of symbolic relationships, the undeniable syn-ergy of three letters uniting to create a greater whole.

In all of our communications and graphics, it is our wish to create a sense of uniformity and harmony.



Our Logo

Origin of the DQG symbol

The unique DQG symbol stands for balance harmony, our commitment to quality and wholeness. It represents our tradition of integrating diverse ideas and solving complex problems.

The diagram to the left demonstrates the origin of the DQG symbol design and construction which includes modified letter form. It is meant as historical information only, and does not imply that the symbol can in any way be manipulated.

The importance of this cannot be stressed strongly enough; modification or re-treatment of the DQG symbol will detract from the integrity of the DQG signature and more importantly, the value of the brand.


Reversed


Our Logo TypeTypography is a fundamental building block of the DQG design, providing a uniform structure to rein-force our corporate identity throughout all of our communication.

The corporate typeface used is a customised font that is specially designed for Dubai Quality Group. The DQG logotype was created as a specific artistic style to convey the personality and voice of the DQG brand.

The logotype style was favored for its flowing quality and ability to render strength, balance and symmetry that is complementary to the DQG symbol.

In order to protect the integrity of our brand, do not condense, extend, bold, italicize or otherwise distort the fonts in anyway. Use only this typeface in all printed materials and all other collaterals. The logo-type must never be altered or replaced by any other type.



Use of Clearspace


The Clearspace Formula also known as the protected area or exclusion zone, refers to the minimum amount of space around the logo. This area is like a wall, where no other graphic elements or text may intrude to keep it protected from confusing or competing images.

A minimum clear space requirement has been established to ensure the prominence and clarity of the DQG logo. It is essential that the DQG logo remains free of all graphics, taglines, identities, photography, and typography.

The height of the letter ‘D’ in the logotype Dubai Quality Group serves as the X-Height and is the basis of the formula. The clear space around the logo must be 2X.

Please note that backgrounds must not interfere with or become part of it.

13.6X

2X

.6XX

X

2X

.6X

5X

2X


C0, M0, Y0, K17 C0, M13, Y49, K98

H210, S0.92, B85.49 H43.33, S94.74, B14.9

R216, G217, B218 R38, G28, B2

Pantone Cool Gray 3C Pantone Black C

C0, M43, Y97, K17

H35.54, S86.79, B83.14

R212, G137, B28

C20, M95, Y 100, K29

R179, G35, B23

H4.62, S87.15, B70.2

Pantone 484 C Pantone 723 C

In lieu of the DQG colours, you may only use the colours shown here, The colours shown in these standards have been evaluated by DQG. For accuracy in print use the mentioned colours only.

Colour GuideColour provides a strong visual link to our brand identity across a wide range of applications.

DQG red, yellow ochre, grey and black serve as our brand’s corporate colours for print, electronic and environmental applications.

To find colours that are consistent with the business needs of design applications, please refer to the relevant style guides.

To ensure consistent representation of our brand identity always use high-quality vendors and reproduction methods.



Limited UseBackground

The DQG logo should be used with a white patch on

any coloured or textured backgrounds. The logo

should not be used on any form of images or photo-

graphs.

Mono colour Logo

The Mono colour logo should be used on a white or

black background. When placed on a black back-

ground, the logo should be reversed.

Single colour Logo

The logo should be used in the single colours of only

black or the DQG corporate colour. A single colour

logo should be used on a white background. When

placed on colour background, the logo should be



Limited Use


Maximize the contrast using the black or white colours against any solid colour backgrounds.

Please follow the given illustrations for better under-standing. This applies to all variants of the primary colour.

Special UsesOn occasion, the logo may be integrated with other graphic elements for special uses such as DQG pro-gram badges (ie. Partner program), etc. Such special use versions of the logo incorporating creative license may only be created by DQG, while paying careful attention to brand consistency. No third-party may create a special use logo under any circumstances.


Limited Use


Maintain the Unified Logo.The DQG logo and the logo type should be always used together. Do not display only part of the logo.

LocalisationThe logo should not be localized or translated into any other language.

No Suggestion of EndorsementDo not use the DQG logo in any manner that suggests co-branding or a relationship with Dubai Quality Group beyond being a partner.

LogotypeThe order of Arabic and English should remain con-stant.

The logo should always be used with both the Arabic and English logotypes. The size of the text in propor-tion to the logo should not be altered.

Cut ShadowThe logo must always be used with the cut shadow,unless the logo is used with a single colour.


Limited Use


Alteration of the LogoThe DQG logo artwork should not be altered in any way, or combined with any other object, including, but not limited to, other logos, icons, words, graphics, photos, slogans, numbers, symbols, or web audio files.

OrientationThe logo should not be displayed in any orientation different from what is provided in the artwork by DQG. Do not turn the logo on its side. The text should always read horizontally on the medium on which it is placed.

Drop Shadow/BorderThe logo and the logo type should not be used with a drop shadow and no border should be created around it.


Limited Use


Stretching/ResizingDo not distort the logo by stretching or resizing. If resizing is needed, it should only be done with the proportions intact.

Tint/GradationDo not reproduce the logo with a tint or a gradation.

OutlineDo not use the logo in outline form.

AnimationDo not animate the logo.



The DQG logo should not exceed more than 50% of the partner’s logo.

The logo should not be placed near the Partner’s logo in such a way that it promotes or indicates any form of co-branding.


13.6X

2X

.6XX

X

2X

.6X

.6X

5X

2X

13.6X

2X

.6XX

X

2X

.6X

.6X

5X

2X

Corporate Partners

1. Investor Partner 2. Corporate Partner3. Affiliate Partner A valid partnership with Dubai Quality Group must be obtained before using the Logo. The Partners can use the logo on all their marketing collaterals as men-tioned in the guidelines. Visit: www.dqg.orgfor the partnership subscription details. On approval of membership, DQG will provide the relevant logo to the Investor Partner / Corporate Partner / Affiliate Partner.

Investor Partners DQG offers three types of branding for Partners


The DQG logo should always be displayed with the english and arabic term of Investor Partner / Corporate Partner / Affiliate Partner.

femina

Typewritten text

ﺮﻤﺜﺘﺴﻣ ﻮﻀﻋ

femina

Typewritten text

Investor Partner

femina

Typewritten text

Corporate Partner

femina

Typewritten text

كرﺎﺸﻣ ﻮﻀﻋ



Production ManagerNEHA NAJEEB

. . . . . . . . . . . . . . . . . . .

[email protected], www.tonesadv.com

Post Box 4102, Sharjah, U.A.E

3rd Floor, 309, Hilli Towers

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.............................................

King Faizal Street

TONES ADV Production ManagerJOSE ANTONY

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.............................................

King Faizal Street

TONES ADV

Production ManagerNEHA NAJEEB

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.............................................

King Faizal Street

TONES ADVProduction ManagerJOSE ANTONY

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.............................................

King Faizal Street

TONES ADV

Production ManagerJOSE ANTONY

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King Faizal Street

TONES ADV

Production ManagerJOSE ANTONY

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King Faizal Street

TONES ADV

Business Card


While being used on any circular or oval shaped medium, for example: CD, the logo can be placed at the bottom of the CD Label, as shown above.



www.tonesadv.com

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3rd Floor, 309, Hilli TowersKing Fizel Street

www.tonesadv.com

P 06

574

7505

, F 0

6 57

4760

5, 3rd Floor, 309, Hilli Towers, King Fizel Street, Post Box 4102, Sharjah, U

.A.E

www.tonesadv.com

P 00971 6 5747505

F 00971 6 5747605 Post Box 4102, Sharjah, U.A.E

3rd Floor, 309, Hilli Towers.....................................................................................................

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King Fizel Street

EnvelopeLetter Head

The DQG logo should be placed only on the bottom corners of all print and digital collateral.




Partner

Partner

Partner

Power Point Presentation Roll-up

Identity design

logo

stationary

Corporate and product brochures

Print campaigns

Catalogues

Posters & Flyers

TV & Video production

Presentations & PDF's

Our Services

www.tonesadv.com




Website


1. DQG shall remain the exclusive owner of the DQG logo. A partner shall not indulge in actions to compromise DQG’s right to the logo, or any other similar mark anywhere in the world, now or in the future.

2. The partners will be provided the DQG logo and they shall undertake the sole responsibility for the use of the logo.

3. The permit shall be terminated automatically upon the Partners’s breach of any of the terms and conditions laid down by DQG.

4. DQG shall have the right to terminate or modify the Partners permission to use the DQG logo at anytime without any kind of liability or obligation to the Partners.

5. DQG holds the sole right to take action against any use of the DQG logo that does not conform to the terms and

conditions of the permit.

6. Upon notification of termination of the permit by DQG, a Partner should cease all use of the DQG logo and remove the logo from all materials and items under the Partner’s control within a period of 7 days from the date of notification.

7. The DQG logo should not be displayed as a primary or prominent feature. The logo must be smaller and subordinate to the Partner’s own logo, and any other branding.

8. If the DQG logo is displayed with logos for other virtual worlds or platforms, it must be of the same size and should

be given equal prominence as the other logos.

9. Dubai Quality Group may request changes to or deletion of uses of the DQG logo that is not in conformity with these Guidelines or that might otherwise impair DQG’s right or dignity to the logo. DQG may revise or update these Guidelines for using the logo at any time. This permit shall be governed in all respect by the laws of the United Arab Emirates and within the jurisdiction of Dubai Courts.

10. The use of DQG logo is governed by the terms and conditions contract issued and signed between DQG and the user as confirmation of permission given to the Partner for the use of the logo.

General Guidelines For Partners



Consistent use of approved reproduction art is essential to effective DQG identity management. Color sample sheets are provided for use in specifying colors for printing.

Print formulae and and other applications have been stated in the previous pages. Your printer may find it necessary to adjust the formula according to substrate and printing methods.

Reproduction ArtworkReproduction Artwork


To reorder reproduction materials, contact the DQG Marketing Department at [email protected]


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