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THRIVE WASHINGTON BRAND STYLE GUIDE

APPLICATION

The Thrive Washington logo should be used cleanly and prominently on the front or intro page(s) and used smaller, sparingly and as more of an inset on secondary pages or document backsides.

PROPERTIES AND LIMITS

The Thrive Washington logo should occupy its own space. Maintain a generous “safe” area equal to the height of the lower left blue box in the icon – denoted as the “X” height below. Maintain, at a minimum, the X-height on all sides of the logo.

MINIMUM SIZING

The minimum application size for the Thrive Washington logo is 1.0 inch or 2.54 centimeters or 72 pixels.

VERSIONS

Whenever possible, use the main Thrive logo with icon and type in full color. For one-color applications, the logo may be used in solid black, solid dark grey or reversed out white. If the main Thrive logo has been used initially in a document, you may use the icon-only.

FILES

All logo files are available for downloading at: www.thrivewa.org/logos

FILE USAGE

Digital files with .eps extensions are built in CMYK and should be used for printed materials. These files can be resized infinitely without loss of resolution.

Files with .jpg or .png extensions (RGB) should be used for on-screen viewing. The .png versions have transparent backgrounds while the .jpg files do not. Do not enlarge beyond actual file size.

Please consult your vendor for their preferred file format before submitting artwork for production.

Minimum size: 1 inch / 72 pixels / 2.54 centimeters

Logo usage

X

X

X X

X

The Thrive Washington logo is the visual anchor for all elements created internally and externally. It is extremely important that our logo is used correctly in any application. The following three pages will tell you how to properly implement the Thrive logo.

Logo in one color Logo icon only

Clearance minimum: height of lower left blue box in Icon ( X )

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THRIVE WASHINGTON BRAND STYLE GUIDE

Never use logo without WASHINGTON or icon

CORRECT USE OF LOGO INCORRECT USE OF LOGO

Always use the logo on a white or very light background. Any other background will result in a decrease in contrast, getting lost in a dark or busy background.

Logo on a background

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THRIVE WASHINGTON BRAND STYLE GUIDE

Do not resize or reposition individual pieces of the logo

Logo do-not's

Do not color logo in non-approved colors

Do not place logo at an angle

Do not use logo without WASHINGTON or icon

Do not use logo as part of a sentence or phrase

invests in solutions to ensure all children get a great start

Do not track or kern with large spaces between letters

H o m e V i s i t i n g

Do not reduce logo beyond the minimum specified size

To maintain consistency across all mediums and to keep the brand as intended, never use anything but the approved logos, colors and fonts. Samples of incorrect logo, color and font usage are illustrated below. Refer to the page layouts and other formatting used in this Brand Guide for correct usage.

Do not use non-approved colors or fonts

Home Visiting

Early Learning. Every Child. Our Future.

Do not compress or stretch logo or type

Home Visiting

HOME VISITING

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THRIVE WASHINGTON BRAND STYLE GUIDE

PALETTE

The Thrive Washington Color Palette consists of four blue tones ranging from light blue to a dark blue with hues in between. A vivid orange provides a strong accent color in contrast to the blue tones. The dark grey is used for almost all text instances.

COLOR BREAKDOWNS

CMYK (cyan, magenta, yellow & black) are used for print materials. RGB (red, greed & blue) are used for on-screen materials such as web and presentation materials. HEX colors are codes used in many applications to easily assign colors.

USAGE

When adding color to documents, be sparing and use colors only as accents or to bring attention to a certain area.

The dark grey should be used in all body text, main titles, headlines and unique titling.

When choosing an accent color, use the Medium Light Blue. This color can be used as solid field of color with text reversed out to white accompanied by the Light Blue as subtext.

To highlight important areas or call outs, the Orange can be used to color page numbers, website address or icons. Do not use the orange for headlines, body copy or large fields as this color is very dramatic and powerful and can overtake a layout. Use sparingly – a little can go a long ways.

Colors

CMYK: 70C 15M 0Y 0K

RGB: 39R 170G 225B

HEX: #27AAE1

Medium Light Blue

CMYK: 0C 80M 95Y 0K

RGB: 241R 90G 41B

HEX: #F15A29

Orange

CMYK: 100C 95M 5Y 0K

RGB: 43R 57G 144B

HEX: #2B3990

Dark Blue

CMYK: 85C 50M 0Y 0K

RGB: 28R 117G 188B

HEX: #1C75BC

Medium Dark Blue

CMYK: 38C 2M 2Y 0K

RGB: 150R 213G 240B

HEX: #96D5F0

Light Blue

CMYK: 0C 0M 0Y 80K

RGB: 88R 89G 91B

HEX: #58595B

Dark Grey

Consistent use of the Thrive color palette helps build and reinforce brand recognition by creating a strong, recognizable look for Thrive Washington through any and all mediums. The six colors below are our color palette and should be the only colors used in all materials.