Mystic Seaport Museum Brand Guidelines P.12

THE LOGO

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Mystic Seaport Museum Brand Guidelines P.13

ABOUT THE LOGO

The inspiration for the Mystic Seaport Museum logo was pulled from the sea. The mark uses a precise geometry combining the movement of waves with the structure of the vessels that navigate them. The typeface is modeled after American Wood type and is a nod to the

Museum as a catalog of American maritime history. The word Museum is emphasized to highlight this key differentiator in the Mystic region. The Nautical Orange color sparks a connection to maritime culture and the sea.

Mystic Seaport Museum Brand Guidelines P.14

THE LOGO OVERVIEW

The Mystic Seaport Museum logo is the simplest expression of your brand. It contains three rectangles stacked, with typography that has been carefully drawn to fit each shape.

The relationship between each shape and letter form has been carefully considered to reproduce clearly across all channels.

Primary Logo

Mystic Seaport Museum Brand Guidelines P.15

THE LOGO COLOR APPLICATIONS

The logo will only be used in the Nautical Orange brand color, knocked out of a background or image and in black for cases where we use the neutral color palette.

Orange Logo Knockout Logo Color Background

Black Logo Knockout Logo Image Background

Mystic Seaport Museum Brand Guidelines P.16

THE LOGO CLEAR SPACE & MINIMUM SIZE

Other elements on the page should not appear too close to the Mystic Seaport Museum logo. This page outlines the minimum space required around the logo, as well it’s minimum sizing requirement.

The minimum clear space of the logo is based on the height of the lowest rectangle in the logo. Minimum sizing should not fall below the specified measurements on this page.

X

X

X

X

X

Clear Space

Minimum Size

.5 in

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THE LOGO PLACEMENT

The Mystic Seaport Museum logo is placed against the left edge of any layout. In cases where the logo cannot be placed attached to the left side the logo can move into the left margin.

For printed communications the logo can slide up and down the left side of the layout. The placement should maintain the logo’s minimum space on the top and bottom of the layout. This ensures the best results when printing full bleed collateral.

Sizing for print should be approximately 4.5 logo’s across the short side of a layout.

For digital communications the logo must be attached to the left side of a layout but can also touch the top or bottom of a layout.

RADICALCRAFTShips hold our desire for adventure, escape, and a life beyond the horizon. Inspired by those who dream of new lands and opportunity, Mystic Seaport Museum brings to life the joy of discovery and our need for connection.

mysticseaport.org

GET INTO IT

Logo sizing and placement Diagram of poster for reference

Mystic Seaport Museum Brand Guidelines P.18

THE LOGO PLACEMENT

For narrow vertical layouts, such as rack cards, sizing for print should be approximately 3 logo’s across the short side of a layout.

RADICALCRAFTGET INTO IT

Diagram of poster for referenceLogo sizing and placement

Mystic Seaport Museum Brand Guidelines P.19

THE LOGO PLACEMENT

For wide horizontal layouts, such as a billboard, sizing for print should be approximately 10 logo’s across the long side of a layout.

RADICAL CRAFTGET INTO IT

Diagram of poster for reference

Logo sizing and placement

Mystic Seaport Museum Brand Guidelines P.20

RADICALCRAFTShips hold our desire for adventure, escape, and a life beyond the horizon. Inspired by those who dream of new lands and opportunity, Mystic Seaport Museum brings to life the joy of discovery and our need for connection.

mysticseaport.org

GET INTO IT

X

X

X

THE LOGO WITH BLEED

For printed communications that are full bleed, use the version of the logo with bleed. This version has been designed to have a bit extra room on the left side of the logo, to trim away on printed communications.

These diagrams show placement for the logo with bleed and the location of the trim line. The trim line is half way from the M in “Museum” to the far left edge of the artwork.

Logo with bleed

Dotted line represents trim line

Diagram of poster with bleed

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THE LOGO AVATARS

On this page you see how the logo is used on social media platforms like Facebook. Also, you can see our non-typographic Favicon using Mystic Seaport Museum’s graphic motif.

Social Media Avatar

Favicon Avatar

Mystic Seaport Museum - Home Page

Mystic Seaport Museum Brand Guidelines P.22

THE LOGO USAGE

The Mystic Seaport Museum logo can be used in many expressive ways by following these guidelines. On the right are some examples of ways that the Mystic Seaport Museum logo cannot be use. Please do not alter the Mystic Seaport Museum logo in any way.

*** If you find that you need an altered version of the logo please reach out to the Mystic Seaport Museum marketing team for guidance.

Do not stretch the logo.

Do not change the color of the logo.

Do not resize the logo disproportionately.

Do not add gradients to the logo.

Do not rotate the logo.

Do not change the position of elements in the logo.

Do not alter, replace or remove typography in the logo.

Do not add effects to the logo.