lok solar.pptx

8/14/2019 lok solar.pptx

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Presentation on Solar Lamp

Presented By

SOARING EAGLES


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Name And Logo of the company


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Brand Mantra

"Clean, renewable energy that's been aroundsince the beginning"


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Name of the Product

Hand Crank Solar 36LED Lantern


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Attributes of the Product

Ultra bright LED light.

36 high brightness LED lights, low power consumption, operation life up to

100,000 hours.

With a hook, easy hanging in the tent.

It is easy to turn on or turn off.

Super power and brightness, It is very great for camping, reading, boating,

fishing, car repairs etc.

Suitable for camping, reading, fishing, car repairs and other outdoor

activities.


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Branding Process

(1) Understanding Branding:

From product to brand:


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Attributes:

- Brand Name ( Energy Saviors)

- Brand logo:

- Brand colors:

we use orange, blue and green colors

orange = creativity

blue = peacegreen= self-respect and well being


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Management:

we initially only want to go for branding of

our single product Hand Crank Solar 36LED

Lantern


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(2) Brand Building:

Involves all the activities that are necessary tonurture a brand into a healthy cash flow

stream for the company after launch.

It broadly means our marketing programs and

also the following

- Identity ( who are you )

- Meaning( What are you)- Response(What about you)

- Relationship(What about you and me)


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Designing Marketing Programs

Personalizing Marketing:

1) Experiential Marketing e.g. organizing event

or sponsorship.

2) One to One Marketing e.g. focus on

individual customers, customization etc.

3) Permission Marketing e.g. a free sample, a

sales promotion or discount etc.

4) tie-up with movies.


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product strategy

Product specification:

1. Material: ABS2. Bulb Type: 36 LEDS3. Light Color: White

4. LED Life: 100,000 hours5. Rechargeable: Yes6. Charging Method: Solar Powered, Car Adapter, AC Adapter.7. Solar Charging Time: Approx 6 hous8. Modes: 39. Mode Arrangement: 12 LEDS light is on, 24 LEDS light is on, 36 LEDs light is on10. Dimensions: (9.84 x 4.53) inch / (25 x 11.5)cm (H x Dia.)

11. Hook Height: 1.77 inch / 4.5 cm12. Package Size: (5.51 x 4.92 x 10.43) inch /(14 x 12.5 x 26.5) (L x W x H)13. Weight: 27.83 oz / 789 g14. Color: Black15. Voltage Input: 110-220V


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3D Marketing:

(1) Functional Benefit( Attributes)

(2) Process Benefit( Ease of access to

product information)

(3) Relationship Benefit( Value based on

personalized service)


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Pricing strategy

Value based pricing Approach:

Strike a proper balance among the following;

(1) Product Design and delivery.(2) Product costs.

(3) Product prices( perception of the

customers)


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Channel Strategy

1) Direct Channel:

( electronic mail, in-person visit, mail , Phone)

2) Indirect Channel:( Retailers, stores etc)


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Promotion Strategy

Integrated marketing communication(IMC):

Combination of different communication tools toprovide common message like,

- Advertising- print

- online adds

- Social media

- Event marketing- Mobile Marketing

- Sales Promotion


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THANK YOU !

lok solar.pptx

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