4/17 #iWave

September 2013

4/17

Take your September.ly dose of creativity

Lola, Madrid, September 2013

#iWaveLola

iWave

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4/17 #iWave

September 2013

4/17 #digitalization content

#Online Creative campaigns for inspiration in the web

#Digital Usage of the modern digital technology in the real life

#Social Media Trendy implementation of social networks in the marketing mix

#Inspire Raise your brain activity

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4/17 #iWave

September 2013

#Online

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4/17 #iWave

September 2013

View it here: http://bit.ly/1aKNdJ6

Source: Trend Hunter

Milka. The last square

MILKA knows that the best piece of a chocolate is always the last square of chocolate. Continuing with their brand

message “Dare to be tender”, they have created an interactive promotional tactic so the consumers can send this last

piece of chocolate to a loved one.

The consumer buys a bar with the last piece missing and entering the website can choose to have the last cube sent to

them, or they can choose to have it sent to someone else, thus sharing the love and demonstrating an act of

tenderness.

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4/17 #iWave

September 2013

View it here: http://bit.ly/18jXEjX

Source: Digital Buzz

Galaxy s4: the Smart Phone Line

For the launching of the Galaxy S4 in New Zealand, Samsung created the ‘Smart Phone Line’ so people could line up

virtually to become the very first person to get the new phone. Once they’re in the line, all they had to do was share the

S4 features that were released every day, the more they shared, the further up the line they went! It was broadcast life to

an electronic billboard turning the virtual queue into a real line.

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4/17 #iWave

September 2013

Web: http://www.evobanco.com/

Source: La Criatura Creativa

Evo doesn’t want people to worry about their savings or anything in general, so they have created an online relaxation

center called “A Pierna Suelta”. It opens in their website at midnight and offers relaxing sounds, landscapes wallpapers,

meditation videos and even a free app so nothing keeps you from a good night sleep. Stop counting sheep!

EVO: A Pierna Suelta ……………………………………………………………………………………………………………………………………………….

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4/17 #iWave

September 2013

Web: https://www.ecuacionpolo.com/

Source: La Criatura Creativa

If a Polo leaves from Cap de Creus and a horse from Finisterre, where will they meet? Solve the Polo equation in their

website and win the car!

Volkswagen: Ecuación Polo ……………………………………………………………………………………………………………………………………………….

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4/17 #iWave

September 2013

#Digital

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4/17 #iWave

September 2013

View it here: http://vimeo.com/75260457

Source: Yellow Trace

BOX

Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film

documents a live performance, captured entirely in camera. It is the culmination of multiple technologies, including large

scale robotics, projection mapping, and software engineering.

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4/17 #iWave

September 2013

View it here: http://bit.ly/1e0EiW8

Source: Marketing Magazine

Mini: Not Normal

To celebrate the Not Normal relationship Mini fans have with their cars, Mini came up with several actions including a

digital out-of-home campaign with seven large digital screens on London’s Cromwell Road that displayed a

personalized message to Mini drivers as they passed. They also gave the drivers an experience they could take away

such as a nice breakfast or a free tank of petrol that they could collect from a Mini-branded roadside stop after the

digital screens. We bet their day was Not Normal at all!

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4/17 #iWave

September 2013

View it here: http://bit.ly/18yAgxe

Source: Adverblog

To celebrate its 140th birthday Heineken created a time travel interactive booth with 3D projection mapping on

surrounded walls in Taiwan. They used ‘Leap motion’ technology to encourage customers to have a personal experience

by interacting with the brand and share Heineken’s magic.

Heineken: time travel interactive booth ……………………………………………………………………………………………………………………………………………….

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4/17 #iWave

September 2013

View it here: http://www.youtube.com/user/virginmobileusa

Source: Digital Trends

Virgin Mobile wants to retrain your brain with Blinkwashing. You have to activate your webcam so it detects your

blinking movement. The video starts off with a straightforward introduction about Virgin Mobile’s new plan and

how not switching to Virgin mobile is your brain’s fault because not many people know enough about the

company to trust it. But then you start blinking and videos start switching and it gets pretty crazy.

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4/17 #iWave

September 2013

#Social

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4/17 #iWave

September 2013

Source: Daily mail

The Faces of Facebook

The Faces of Facebook is an online app that has scanned the public profile images of each member, which equates to

one seventh of the Earth's population, and its makers claim that if you were to browse all of them individually it would

take 36 years, 5 months, 9 days, 6 hours, 46 minutes and 16 seconds.

Each face has been added to the site in chronological order, based on the date in which they joined the site, and if a user

connects their account to the app, it will tell them their Face Number.

Take a closer look here:

http://www.thefacesoffacebook.com

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4/17 #iWave

September 2013

Source: Adverblog

Heineken: Crack the US Open

Heineken found a cool way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you

are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then

hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. While

you can check out the pictures on Heineken’s Instagram web page, the game really makes more sense by playing

Hawkeye on your mobile phone.

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4/17 #iWave

September 2013

Source: Toys News

Scrabble challenge

Scrabble invited commuters across the UK to take the Scrabble Challenge, an advertising campaign using integrated

social media and mobile. Players could take a look at the seven randomly selected letters tweeted via the

@scrabble2winUK Twitter handled and each week the tweets appeared on Transvision rail concourse digital screens.

The public could then tweet the most inventive and creative words using the seven letters via #ScrabbleChallenge.

Weekly winners were displayed on screens each Friday.

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4/17 #iWave

September 2013

View it here: http://www.colgateslimsoft.ca/twitter

Source: Advertising Age

Colleague got something stuck in her teeth, but you're too embarrassed to point it out? Just send her a tweet via

Colgate, using the brand's There's Something In Your Tweet service. Created to support the introduction of the new

Colgate Slim SoftTM/MC toothbrush in Canada, it'll send an anonymous tweet to any Twitter user alerting him or her to

the stray food. Colgate says they'll thank you for it since a National Politeness Survey conducted for the brand

by Ipsos confirms that more people want to know about food stuck in their teeth than are willing to tell others about it.

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4/17 #iWave

September 2013

#Inspire

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4/17 #iWave

September 2013

View it here: http://bit.ly/15V9LQk

Source: Digital Buzz

Volvo Trucks: the hamster Stunt

. Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he

make it to the top? This is a daring test of the latest steering system. One that's so easy to handle you can steer a heavy truck with your fingertips, or so Volvo says. Let’s find out!

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4/17 #iWave

September 2013

View it here: http://bit.ly/1bgtPRT

Source: Creativity-online

Intel: Look Inside-Jack Andraka

Intel's new brand platform, "Look Inside," hopes to, through a series of short films, encourage people to look within

themselves to find what makes them special. The first film tells the story of 15-year-old Jack Andraka who, after losing his

uncle to pancreatic cancer, invented an early detection method for cancer that won Grand Prize at the 2012 Intel

International Science and Engineering Fair (ISEF).

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4/17 #iWave

September 2013

View it here: http://bit.ly/14UfOmT

Source: Coca-Cola company

Coca-Cola: Mini me (3D printing)

Coca-Cola promoted the release of its new mini bottle by inviting consumers to create mini versions of themselves via

a gamified mobile app. Users who kept their virtual, pint-sized selves happy and healthy were invited to Coke’s Israel

headquarters. There, they stepped inside a special lab to create “mini me” figurines. A 3D scanner photographed each

person in minutes before transforming the images into a 3D model. Then, high-resolution 3D printers were used to

create the tiny keepsakes.

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4/17 #iWave

September 2013

View it here: http://bit.ly/1d8yS7D

Source: bdon.org

Open Street Map: Building Age NYC

This is an interactive map of Brooklyn created by using Department of City Planning resources to plot 1,053,713

buildings in New York City, shaded by year of construction. You can scroll over each individual building to see when it

was constructed, or you can take a wider look and see how new development has swept through parts of the borough,

bypassing others. Or you can pick out the oldest buildings, look them up, and realize that they're all churches. No

matter what you do with this map, it's pretty cool.

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4/17 #iWave

September 2013

View it here: http://bit.ly/1gpCB3b

Source: MaxPosure

National Geographic: Live Broadcast Augmented REality

National Geographic continues with their spectacular Augmented Reality campaigns. This time they created this

digital outdoor advertising in the Netherlands.

At Rotterdam Central Station the travelers could see themselves surrounded by dinosaurs, rhinos, dolphins and

experience the nature in a fun way.

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4/17 #iWave

September 2013

“Everything

you can

imagine is

real.”

Pablo Picasso

Quote of the month

4/17 #iWave

September 2013

LOLA lives in Madrid. To us, the capital

of all Latins. If you want to connect and

find out about what's happening inside

the walls, pop in for a chat and a coffee;

or simply become a fan, follower or a

viewer of any of the channels listed at

the bottom. Very easy and very very 2.0!

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Hello. Hola.