london book fair 2012: thinking & planning the epub 3 way (slides)
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Perspectives by Datamatics Digital Publishing & Retails Solutions Group 18th Apr 2012, by Sandeep DhawanTRANSCRIPT
Thinking & Planning the EPUB 3 Way
Sandeep Dhawan [email protected]
Perspectives by
Digital Publishing & Retails Solutions Group
18th Apr 2012
Experts in
improving enterprise productivity
through
process engineering &
information management
solutions.
Mission
Unstructured & Structured Data Management
• Portal Solutions
• Content Management
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• Big Data & Data Warehousing
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Management Solutions
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• Social Media Solutions
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Entreprise Information
Systems
Next Generation Enterprise Solutions
Entreprise Mobility
Solutions
Entreprise Information
Services
• Data Life Cycle Management
• Content Life Cycle Management
• Hand Held & Mobile Solutions
• Enterprise Mobility Platforms
Smart Devise Solutions
• Fare Collection
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• Infotainment Solutions
• Self Service Terminal Solutions
Global Presence
Datamatics’ Footprint Across 9 Countries Through 22 Offices
Detroit
USA
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UK
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Switzerland
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Services and solutions focusing
on the Online Platforms, including
Retail segment
Focuses on all digital services and
solutions that are offered post
publication
Focuses on all services and solutions
before a publication gets published
Digital Publishing & Retails Solutions
e-Publishing
Pre-Publishing
e-Retail
Solutions
Book in digital form
Use on
Computers
Smart phones
Tablets…
Will only read text files
Static content…
What did we originally think & want?
Color
Graphics
Videos
Interactivity
MathML
Audio, semantics, social…
And then we wanted more…
Formats... ePDF EPUB Mobipocket HTML Palm…
Then there were many devices, platforms, distribution channels.…
And more…
Market thoughts
In one of the surveys with publishers, response showed that 85% will be
producing eBooks in addition to print
Modest activity in the College, School and STM markets towards eBooks
Digital adoption with-in Trade & Semi-Trade faster
My content is not suitable for Tablet / Readers…
Limited feature-set / functionality within standards..
I don’t have the needed skillset in-house….
Monetization…
Mark
et
Issu
es
EPUB 3.0 Features
Supports HTML 5 and CSS 3
Semantic Tagging using HTML5
Supports semantic tagging, a feature introduced
HTML-5 will provide advantage of having
improved accessibility
Multicolumn using CSS3
Multicolumn display is now a reality
in EPUB3 by using CSS3
Animation using HTML5 and CSS3
Simple animations can be done for with the
support from HTML 5 and CSS 3
JavaScript
Support scripting in EPUB providing
opportunities for user interactivity
MathML
Supports for rendering MathML markup
Language Support
Enhanced global language support
Enables vertical writing, or defining writing
directions
Semantic Inflection
Enhance the reading experience for Users
epub:type=“this is a footnote”
epub:switch=“to MathML”
epub:trigger=“start Playing”
Audio / Video
Audio / Video can be synchronized with text using
Media Overlay specification
Fixed Layout
Fixed Layout EPUB renders design heavy books
look exactly like printed books
Comparison
EPUB 3.0
1. XHTML5
2. SVG appear in spine
3. Support for MathML
4. EPUB Navigation
5. Supports CSS 3
6. Scripting feature - interactivity
7. Audio - text synchronization
8. Multicolumn
9. Fixed Layout
EPUB 2.0.1
1. XHTML 1.1 and DTBook
2. SVG nested inside XHTML file
3. Replaced with images
4. NCX Navigation
5. CSS 2.1
6. No scripting support
7. No audio-text synchronization
8. No interactivity
9. No multicolumn support
Thinking and Planning the EPUB3 way
JavaScript
Interactivity on textbook exercises
Interactive practical sessions
Interactive children books
Interactivity on STM content
Thinking and Planning the EPUB3 way
Video and Audio Cookbooks for 'how to' learning guides Subject lectures
Thinking and Planning the EPUB3 way
Synchronized Text and Audio For rhymes Children books Learning languages
Video and Audio
SVG & MathML
Foreign language support
Devices and User Agents on EPUB 3
Popular reading systems have gradually started
supporting EPUB3 but still more to come with
full feature set
Apple iBooks 2
Apple launched iBooks 2: focusing on textbooks
with enriched media in the formats
Kindle KF8 and EPUB 3
Kindle Fire supports KF8 format. The common
factor between KF8 and EPUB3 is that both
supports HTML5 and CSS3
Thinking and Planning the EPUB3 way
HTML 5 - CSS 3 - EPUB Navigation
EPUB for Educational textbooks with semantic approach
Efficiency in handling layout and accessibility
Opportunities for broader range of interactive products
Books, magazines, professional and educational textbooks
Conclusion
EPUB3 standard is available
Content that we were not sure to be good for digital is now much needed content to be digitized!
Typesetting / composition workflows need to take into account the new requirements
Back files can be new revenue generators
Add updated content
Enhance the content with video and audio components
Work with the service provider to unleash the full potential of EPUB3
