los angeles jds --am
DESCRIPTION
One day boot camp for LA area schoolsTRANSCRIPT
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ONE DAYSOCIAL MEDIA
BOOT CAMP
Buckle up!
Lisa Colton
Chief Learning Officer,
See3 Communications
President, Darim Online
@darimonline
@lisacolton
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THE FOUNDATIONS
OF SOCIAL MEDIA
FOR JEWISH
DAY SCHOOLS
wifi name: St-guest
password: templeguest
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Mini Social Media Boot Camp
• Foundations of Social Media• Finding Your Voice• Toolbox• Strategy: POST• A Primer on Networks• Social Media Policies & Guidelines
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Traditional Mindset: Hub & Spokes
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Network Mindset
“connect and collaborate” rather than “command and control”
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Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
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EXAMPLE: JEDLAB
• What is this?• Open, conversational, participatory,
communal, connected…• What should we ask?
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Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network
5 New Rules of the Game
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#1 THIS IS AN ATTENTION ECONOMY
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#2 ListenAnd…
Temple Israel, Memphis Facebook Page
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… Be Social
Temple Israel, Memphis Facebook Page
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#3:
ADD
VALUE
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Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
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Your Unique Value
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#4: BE REAL
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Voice: Sixth & I Synagogue in DC
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Make it
Personal
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FIND YOUR VOICE
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#5: Work To Improve The Health of the Network
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Families,
and parenting,
are changing.
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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IT’S NOT ABOUT TECHNOLOGY
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NEXT…
Lunch (mmmmm)
Your Toolbox
POST Social Media Strategy
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines