losing sheen of newspapers
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Newspaper ecomingExtinct
G
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Newspaper in IndiaThe first newspaper in India was James Augustus Hickeys Bengal Gazetteor Calcutta General Advertiser published in 1780 in Calcutta
The first newspaper in an Indian language was the Samachar Darpan in
Bengali.
The first Hindi newspaper, the Oodunt Marthand began in 1826
The oldest existing English daily is the Times of India (1838)
In 2011, India led the world in terms of newspaper circulation with nearly330 million newspapers circulated daily.
The Times of India is the largest circulated English-language dailynewspaper in the world
Dainik Jagran is Indias Largest selling newspaper with 16370000 dailycirculation
Currently there are 12511 newspaper publishers
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Newspaper Readership Statistics of India
0 2000 4000 6000 8000 10000 12000 14000 16000 18000
Dainik Jagran
Dainik Bhaskar
Hindustan
Malayala Manorama
Amar Ujala
The Times of India
Daily Thanthi
Lokmat
Rajasthan Patrika
Matrubhumi
Daily Circulation of Indias Leading Dailies
Recent Trend in Indias Mass M
4.0%0.8%
5.2%8.9%
0
100000
200000
300000
400000
500000
600000
700000
Media Press TV C&S Radi
Reach and CAGR of Media
Q2 Q3 Q4 %CAGR (Q
0200040006000800010000
12000140001600018000
Readership of Indias leading Dailie
Q3 Q4
All Numbers in 000. All figures are for the year 2012. Source: IRS 2012 Q4 Top line Findings
60%17%
8%7%
8%
Language Wise Distribution of Top TenNewspapers
Hindi Malayalam Tamil Marathi English
http://mruc.net/index.php?option=com_frontpage&Itemid=1http://mruc.net/index.php?option=com_frontpage&Itemid=1 -
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Aug-12Total Unique Visitors (000) 40,044
Total Visits (000) 259,686
Average Daily Visitors (000) 7,042
Average Minutes per Visitor 31.6
Total Unique Visitors (000) 40,044
0500
1000150020002500
Magazine Readership (in 000)
Q3 Q4
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
The Times of IndiaYahoo!-ABC News Network
HT Media LtdIndia Today Group
India.com SitesAbout
Jagran SitesNDTV
OneIndia.com SitesThe Economic Times
Online Unique Visitors (in 000 ) 51%
45%38% 36%
02,0004,0006,0008,000
10,00012,00014,000
Share of Audience (in
Unique Visitors (000) from O
Unique Visitors (000) from I
% of Audience From Abroad
Magazines are having same fate!! Readership of Online NewsYoY Comparison
Source: comScore Media Metrix
http://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Yearhttp://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Yearhttp://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Year -
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Trends in other countries
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2011 2010 2009 2008 2007
Newspaper Readership Statistics in the UK
The Sun Daily Mail Dai ly Mirror Evening Standard Daily Telegraph
1,4371,4521,4571,4561,457
1,468
1,360
1,380
1,400
1,420
1,440
1,460
1,480
2000 2002 2004 2006
Newspaper Reader Statistics in t
Another Indicator showing decline in the popularity of newspapers (AdvertisementFall)
Source: Wikipedia Source: Newspaper Association of Ame
Source: Daily Newspaper Circulation Trends 2000-2013
http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulationhttp://www.naa.org/Trends-and-Numbers/Circulation-Volume/Newspaper-Circulation-Volume.aspxhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://www.naa.org/Trends-and-Numbers/Circulation-Volume/Newspaper-Circulation-Volume.aspxhttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation -
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The only thing increasingin the newspaper industryis the number of
newsroom layoffs!
Data shows continuous declinein the popularity of newspaper.
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What Lies Ahead?I really dont knowwhether well be printingthe Times in five years,and you know what? Idont care either. The
Internet is a wonderful place to be, and wereleading there.
New York Times Publisher Arthur Sulzberger,
Feb.2007 - Emarketer.com
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What caused this failure?
Reasons
Operating model: With news breakingevery other second, newspapers couldntkeep pace with its once a day model.
Cost: Freely available news on theinternet dont encourage readers tospend on buying newspapers.
Accessibility: Web and mobile technologyhave given luxury to get news on themove
Environmental concern: Papers used forprinting have raised severalenvironmental concerns
100 trees are choppof ne
3000 Litres of watsingle sh
Advertising Trends: Advertisers findtelevision and internet more suitable asadvertisements are dynamic and detailed
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Newspapers 1605 20??
RIP
Is it nearing end?
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Ross Dawsons Prediction
Ross Dawson AnAustralian Author,futurist and entrepreneur
Predicted Social Mediarevolution in 2002 in hisbook Living Networks
Published Newspaperextinction timelineframework in 2010
Source: Ross Dawson Frameworks
http://localhost/var/www/apps/conversion/tmp/scratch_8/Ross%20Dawson%20Frameworkshttp://localhost/var/www/apps/conversion/tmp/scratch_8/Ross%20Dawson%20Frameworks -
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The future for
Isthereone?
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