STATE OF PLAY AND FUTUREOF RTB FOR BRAND

ADVERTISING INTERCONNECTED…

BETTER PERFORMING…

ALWAYS ON…

Traditional Way Using web sites as a proxy for users

New Way: Reaching the desired audience wherever they are

Digital Transformation: Audience Targeting

Challenges of trading today

• Fragmented spends ad network, exchange and 3rd party agency exchange spend across group with no consolidated reporting on campaign performance

• No single customer view

• Advertiser data traditionally leveraged in optimisation by 3rd parties

• Campaign goals differs, last click wins!

• Lack of transparency in data and technology

• Not all media is valued the same, what is the attribution model in Digital

• No cross campaign targeting ability

Game changers

o PUBLISHERS

SSP

o Advertisers o Agencies o Publishers

EXCHANGE

o Automated,

optimised buying of highly-targeted impressions

o Reducing Media Waste

DSP

o Technology to drive revenue, efficiency & safety for Top 500 (premium)

CLI

ENTS

C

OR

E O

FFER

ING

o Advertisers o Agencies o DEMs

o Tier one – Private Marketplace (PMP)

o Massive reach into tier two inventory

o Advertisers o Agencies

ATD

o Exchange trading expertise

o Service o 3rd Party

Technology

DATA PROVIDERS

Current value of RTB globally

Source: IDC Report – Real Time Bidding in the

US and the World 2011-2016. October 2012

EMEA benchmarks against US growth

Source: iTech estimates, based on data by

Econsultancy (2011), IDC (2011)

Amnet 21st Century buying

Technology

• Leading edge media technology practice

• Technology agnostic

Expertise

• Centralized discipline in data-driven programmatic buying

• Managed by our own specialist operators

Better Performance

• Design and deliver bespoke audiences

• Delivering improved value for clients

A globally consistent product

Live markets:

America

Australia

Belgium

Canada

China

France

Germany

Italy

Netherlands

Poland

Russia

UK

In Planning:

Brazil

To launch:

Sweden

Spain

Harnessing our ability to deliver

Always On

Real Time Audiences

Real Time Planning

Real Time Optimisation

Real Time Insights

The next generation: Amnet Audience Center

Amnet Audience Center: Big Data

Data driven precision targeting

Amnet: Success story in Performance

Benchmark CPA - €90 AMNET Overall CPA - €35

Delivering 39% cheaper acquisitions

• Ad network activity has historically delivered an average CPA of €90

• Target CPA: €57

• CPA at AMNET €35

• 61% under ad network CPA

• 500 energy subscriptions per month

0

2

4

6

8

10

12

1 2 3 4 5 6 7 8 9 10 11 12 13 14

14 Day Look at Overall ROI

AMNET Google Tribal Fusion

AMNET have shown a steady

increase in ROI during their

involvement in the campaign.

AMNET ROI has overtaken

Google and is expected to

continue to increase.

Site / Network Impressions Clicks CTR CPC Revenue

AMNET 7,467,076 5,220 0.07 £2.93 £99,084.65

Google 3,225,223 2,899 0.09 £2.20 £67,119.46

Tribal Fusion 5,515,609 1,823 0.03 £4.01 £83,767.56

Amnet: #1 Revenue Driver

Amnet: Success story in brand

• Pre-roll video campaign / Duration : 30 seconds

• Target CTR given to AMNET by client : 1%

• Achieved CTR at the end of the campaign : > 5%

• Best effective CPM and CPC

500% increase in click through rate

CTR improvement over time

Best effective CPM

Best Cost per Click

• Target audience: 25 -34 demographic

• Increased in target audience converters from 30% to 80%

167% more effective targeting through AAC

Opportunities in brand advertising?

Building a data economy

• Radio (Digital Audio)

• DOOH (Digital Out of Home)

• Video on mobile devices

• High impact formats

RTB will continue to develop in

Thank You Louisa Wong

General Manager, EMEA

louisa.wong@amnetgroup.com