louisville home sales marketing plan
DESCRIPTION
Louisville real estate agent Greg Fleischaker, with Ky Select Properties, shares some of the marketing tools that allow him to sells homes quicker than most other agents, and for money as well!TRANSCRIPT
KY SELECT PROPERTIESGreg Fleischaker - Realtor - 502-727-8120
MARKETING PLAN #1 - SUPERIOR WEBSITES
Well designed, user friendly, and search engine optimized!
Over 229,000 visits in 2013!
More than 3.8 million page views in 2013
MARKETING PLAN #2 - SUPERIOR WEBSITES
Personal website, in addition to Ky Select Properties website!
Not a cookie cutter template, personalized for our market!
Maximize exposure your property will receive when listed
MARKETING PLAN #3 - ACTIVE BLOGGING
Great way to increase SEO (Search Engine Optimization)!
Blog posts about your property and neighborhood!
Greatly increases probability qualified buyer will find your home
MARKETING PLAN #4 - UNIQUE DOMAIN NAME
Purchase unique domain name that matches your street address, such as www.123MainSt.com!
Redirect unique domain to personal listing page on website
MARKETING PLAN #5 - OVERSIZED YARD SIGN
For qualifying homes, will provide oversized yard sign!
Contains interior pictures, important home info, custom url, texting address!
Helps to pre-qualify buyers, does not promote agent or brokerage
MARKETING PLAN #6 - LISTING SYNDICATION
Your home will appear on premium levels of largest real estate portals!
Greatly increases likelihood of your home being found online by buyers
MARKETING PLAN #7 - LISTING SYNDICATION
For qualifying homes, automatically included in this invitation only high end database.!
Each month, this website draws 200,000 visitors with avg household income of almost $370,000
MARKETING PLAN #8 - YOUTUBE VIDEO
YouTube video will be made just for your home!
Video will be shared on several different sites to maximize exposure!
Video increases probability of buyers finding your property
MARKETING PLAN #9 - YOUTUBE VIDEO
Google search often ranks videos higher than other competing websites!
Having a high ranking video allows more potential buyers see your property
MARKETING PLAN #10 - LOCAL ADVERTISING
Sponsorships of, and advertising with, many different local outlets…InsiderLouisville.comWFPL The Voice Business FirstSophisticated Living
MARKETING PLAN #11 - LOCAL ADVERTISING
Exclusive sponsorship of neighborhood channels on louisville.com!
As well as advertising in… Courier JournalLouisville MagazineHome Builders Assoc.Edible Louisville Mag
MARKETING PLAN #12 - SOCIAL MEDIA
Professionally managed social media platforms, such as Twitter and Facebook, LinkedIn, Google Plus and YouTube
MARKETING PLAN #13 - GOOGLE CAMPAIGN
Professionally orchestrated Google Pay-Per-Click ad campaign based on targeted keywords!
Increases exposure in your community and for your property
MARKETING PLAN #14 - JUST LISTED POSTCARDS
For qualifying homes, New Listing postcards will be mailed to surrounding neighborhood households!
New Listing email will be sent to top 350 agents in Louisville!
Reverse prospecting emails will be sent to all other agents with qualifying prospective buyers
MARKETING PLAN #15 - CONSTANT COMMUNICATION
National studies show lack of communication to be #1 complaint about Realtors!
You will receive weekly email with online viewer statistics of pictures and virtual tours
MARKETING PLAN #16 - CONSTANT COMMUNICATION
National studies show lack of communication to be #1 complaint about Realtors!
I guarantee to return all calls and emails!
You will be set up for automatic feedback from all showings via email
HOUSING ASSOCIATESGreg Fleischaker - Realtor
502-727-8120 gfleischaker@kyselectproperties www.LouisvilleHomeSales.com