louisville home sales marketing plan

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KY SELECT PROPERTIES Greg Fleischaker - Realtor - 502-727-8120

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Louisville real estate agent Greg Fleischaker, with Ky Select Properties, shares some of the marketing tools that allow him to sells homes quicker than most other agents, and for money as well!

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Page 1: Louisville home sales marketing plan

KY SELECT PROPERTIESGreg Fleischaker - Realtor - 502-727-8120

Page 2: Louisville home sales marketing plan

MARKETING PLAN #1 - SUPERIOR WEBSITES

Well designed, user friendly, and search engine optimized!

Over 229,000 visits in 2013!

More than 3.8 million page views in 2013

Page 3: Louisville home sales marketing plan

MARKETING PLAN #2 - SUPERIOR WEBSITES

Personal website, in addition to Ky Select Properties website!

Not a cookie cutter template, personalized for our market!

Maximize exposure your property will receive when listed

Page 4: Louisville home sales marketing plan

MARKETING PLAN #3 - ACTIVE BLOGGING

Great way to increase SEO (Search Engine Optimization)!

Blog posts about your property and neighborhood!

Greatly increases probability qualified buyer will find your home

Page 5: Louisville home sales marketing plan

MARKETING PLAN #4 - UNIQUE DOMAIN NAME

Purchase unique domain name that matches your street address, such as www.123MainSt.com!

Redirect unique domain to personal listing page on website

Page 6: Louisville home sales marketing plan

MARKETING PLAN #5 - OVERSIZED YARD SIGN

For qualifying homes, will provide oversized yard sign!

Contains interior pictures, important home info, custom url, texting address!

Helps to pre-qualify buyers, does not promote agent or brokerage

Page 7: Louisville home sales marketing plan

MARKETING PLAN #6 - LISTING SYNDICATION

Your home will appear on premium levels of largest real estate portals!

Greatly increases likelihood of your home being found online by buyers

Page 8: Louisville home sales marketing plan

MARKETING PLAN #7 - LISTING SYNDICATION

For qualifying homes, automatically included in this invitation only high end database.!

Each month, this website draws 200,000 visitors with avg household income of almost $370,000

Page 9: Louisville home sales marketing plan

MARKETING PLAN #8 - YOUTUBE VIDEO

YouTube video will be made just for your home!

Video will be shared on several different sites to maximize exposure!

Video increases probability of buyers finding your property

Page 10: Louisville home sales marketing plan

MARKETING PLAN #9 - YOUTUBE VIDEO

Google search often ranks videos higher than other competing websites!

Having a high ranking video allows more potential buyers see your property

Page 11: Louisville home sales marketing plan

MARKETING PLAN #10 - LOCAL ADVERTISING

Sponsorships of, and advertising with, many different local outlets…InsiderLouisville.comWFPL The Voice Business FirstSophisticated Living

Page 12: Louisville home sales marketing plan

MARKETING PLAN #11 - LOCAL ADVERTISING

Exclusive sponsorship of neighborhood channels on louisville.com!

As well as advertising in… Courier JournalLouisville MagazineHome Builders Assoc.Edible Louisville Mag

Page 13: Louisville home sales marketing plan

MARKETING PLAN #12 - SOCIAL MEDIA

Professionally managed social media platforms, such as Twitter and Facebook, LinkedIn, Google Plus and YouTube

Page 14: Louisville home sales marketing plan

MARKETING PLAN #13 - GOOGLE CAMPAIGN

Professionally orchestrated Google Pay-Per-Click ad campaign based on targeted keywords!

Increases exposure in your community and for your property

Page 15: Louisville home sales marketing plan

MARKETING PLAN #14 - JUST LISTED POSTCARDS

For qualifying homes, New Listing postcards will be mailed to surrounding neighborhood households!

New Listing email will be sent to top 350 agents in Louisville!

Reverse prospecting emails will be sent to all other agents with qualifying prospective buyers

Page 16: Louisville home sales marketing plan

MARKETING PLAN #15 - CONSTANT COMMUNICATION

National studies show lack of communication to be #1 complaint about Realtors!

You will receive weekly email with online viewer statistics of pictures and virtual tours

Page 17: Louisville home sales marketing plan

MARKETING PLAN #16 - CONSTANT COMMUNICATION

National studies show lack of communication to be #1 complaint about Realtors!

I guarantee to return all calls and emails!

You will be set up for automatic feedback from all showings via email

Page 18: Louisville home sales marketing plan

HOUSING ASSOCIATESGreg Fleischaker - Realtor

502-727-8120 gfleischaker@kyselectproperties www.LouisvilleHomeSales.com