Learn to Accept Those

Women in His Life

Air Service Urged For Small Cities

A husband who is an execu­ tive is more difficult to livo with than someone who closes up his mind and shop at 5.

For the added income, pres­ tige, furs, and jewels that his ladder -climbing provides for you, you will have to Rive him something in return. To you it shouldn't be much, but to him it means much. Patience!

The more responsibilities for him, the more problems for you. Hit temper is shorter, because his mind is on a thousand and one things. You'll h a v « to be much more understanding.

As he goes from rung to rung on that ladder of success, he must, of course, perform a bit of reorganization in each of his new departments. It's usually expected of him, this operation.

You must follow suit. Not only must you reorganize your house­ hold operation to suit his new

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status, but you must clean house in your own personal thinking as well.

fn that mind-cleaning process tort to understand about thosr other women no»o creeping into his life. Don't let this new phase frighten you.

Unfortunately, in this country, as he increases his stature you inciease your suspicions, and life instead of being a joy be­ comes pure hell.

How many executives do I hear complain that the minute they phone to tell you they will be delayed by a conference, your reaction forms ice on the wires

all the way to the office.My dears, keep cool not

frigid.

Todaii's executive no' o >i 1;/ must pitt in long hours behind the desk, but mvst entertain many persons connected w i t li his work establishment.

Many women who would be much better off at home have instead entered the business world. This means he is forced to entertain them, and believe me. some are pretty dull. So don't worry your little head about his activities.

Instead keep his home fires warm, ?reet him with tender­ ness, love, and no suspicions, and he'll never give you a chance to do otherwise.

Take this as a jrord of ndricc. Also take it as a word of immiiiq it's the difference between rid­ ing to the top Ttith him or being ditched into lonely obliwon.

FEBRUARY 4. 1962 THE TORRANCE HERALD 11

By REYNOLDS KNIGHTSmall communities may

soon boast "air ape" tran^por- ation facilities all their own.

ages of 20 of its leading brands of Bourbon, blended. Canadian and Scotch whiskies. "Retailers are writing, wiring

\ new plan to establish and phoning us appreciation

and marketers for their contri­ butions to the nation's pros­ perity. According to spokes­ men of the Sales and Market­ ing Executives International, a

scheduled airline s e r v i c e f or giving them something world-wide marketing manage-among small cities and towns across the nation is current­ ly in the ta'.king stages, andmay become near future.

a reality in the

Advocates of the plan point

extra and better to offer their ! ment association, the week customers," the S c h e n 1 e y will be highlighted with saleschairman and president notes

DIME STORE EPITAPH —The old "five and tens" have

out that small-town air service Igone the way of the Tin Lizzie is mostly a hit-or-miss propo­sition at present, with only air taxi or charter service avail­ able in most communities. lx)cal service using small, six-passenger aircraft on scheduled routes would solve a major transportation problem for the US., they con­ tend.

LARGE TRl NK and region­ al airlines, flying large-ca­ pacity, long-range aircraft, provide service only to large and medium-size cities, and would not be adversely affect­ ed by the local service lines, spokesmen argue. Local-level routes would include towns as

rallies, sales clinics and pub­ licity to attract young persons into sales careers.

* BITS O' BUSINESS An

increase in the demand for housing credit later this spring may force a rise in mortgage

and in their stead today are variety stores as modern as the missile age.

Robert C. Kirkwood, presi­ dent of the F. W. Woolworth Co.. the nation's oldest and largest such chain, says "the idea of the variety store as veteran Woolworth people have known it is practically over. The transition has been particularly rapid during the past few years. There is con­ siderable emphasis today on! figures recently released by

interest rates, according to some real estate experts. Until pring, mortgage rates will re­

main stable, they predict . The price of some citrus fruits is expected to rise in the near future as a result of the recent freeze that injured much of the unharvested crop . . . The output of electric power climb­ ed 12.8 per cent last week to a new record high. Industry sources attributed the gain fv increased heating resulting from the nation's wide-spread cold wave.

Gas Still Leads Field In Heating Area Homes

same time, are safe and econo­ mical."

Central gas heating contin­ ues as the most popular meth­ od for heating Southland | Babbe also pointed to ccn- homes, according to year-end i tral gas heating as an excel-

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lines that are entirely differ-1 the Southern California Gas ent from those traditionally ! Co.

small as two or three thousand stores today bears this out.

lent reflection of the concept of Balanced Power. "In the Balanced Power Home." he

carried in variety stores of the ' In a report on the Balanced [said, "natural gas is utilized past." I Power Homes program. G. M. [for the major household jobs

* * * i Babbe. gas company division | which it does best, such as A LOOK AT Woolworth manager, noted that over 991 heating, cooking, water heat-

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people.The new program faces stag­

gering acceptance problems. Among them: the reluctance of the federal government to charter local airlines that might have to be subsidized if unprofitable; safety problems such as the use of only one pilot; and the danger that local-level airlines will gradu­ ally come to demand longer routes and larger aircraft as competition increases.

While the company still car­ ries standard items such as no­ tions, cooking wares and hard­ware, new lines including central heating syvtems. Babbe plastic flowers, household j asserted that "they provide

per cent of heating in South-1 ing. refrigeration and clothe* land homes today * done by ! drying.433. i "At the same time, adequate

Outlining the superiority of . wiring is provided for modernliving, furnace fans, and gar­ bage disposers, with plenty of

furnishings, shoes and nearly j complete, even warmth for the outlets for such plug-in applW complete lines of wearing ap- entire dwelling and, at the anew as radios. TV set*parel have been added.

Customer acceptance of the charge has been amazing, es­ pecially in women's wearing apparel. To illustrate, women'* hosiery which the company carries in each of its stores, has become so popular that last year Woolworth sold more than 92.4 million pairs a sales rate of 500 pairs a min-

WHISKEY REBELLION —American tastes in whiskeyhave changed significantly inrecent years and will continue i ute during store hours.to do so in the futurt.

Lewis S. Rosenstiel, chair man and president of SchenleyIndustries, Inc. says the shift it confirmed by one long- range and one new trend in whiskey consumption in the U.S.

The established trend, going back to 1050 at least, he ob­ serves, is the mounting prefer­ ence of Americans for lower- proof distilled spirits. In 1950, Mr. Rosenstiel points out, the average proof of all American whiskeys sold in the U.S. was 88.2; by 1960 the average had dropped to about 85. (And 90 per cent of all rums, bran­ dies and vodkas are at 80 proof today.) The lower proofs result in "milder and less In toxicating drinks," Mr. Rosen­ stiel says

The new trend b the in­ creasing popularity of older better-aged whiskies. Last year, after careful test market­ ing. Schleney increased the

JEFF COBB By PETE HOFFMAN

THINGS TO COME — A newline of pencil sharpenerspointed at the school children market has been introduced: they are plastic sharpeners, molded into the shape of Walt Disney characters ... An Ital­ ian firm recently perfected an automated spaghetti machine that, it says, produces up to one metric ton of "long pasta" per hour and has only one operator ... Car-comfort note A robot self-starter for auto

keep can warm by automatic ally turning the engine on when the temperature reaches 45 degrees, off when it reach­ es 70 degrees

SALESMEN SAUTED —The nation's sales force has captured the limelight this week the first "Nationa Salesmen's Week" ever cele­ brated. The "Week" has been proclaimed to honor salesmen

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LOVE THA

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