Love Your Love Your PetsPets

A campaign designed to promote A campaign designed to promote your business in a memorable way your business in a memorable way

and deliver customers to your and deliver customers to your locationlocation

The Pet IndustryThe Pet Industry►63% of all U.S. households own 63% of all U.S. households own

at least one pet* at least one pet*►Pet expenditures in 2006 are expected Pet expenditures in 2006 are expected

to exceed $35 billion* to exceed $35 billion* (including vets., medicine, food, grooming, toys etc.)(including vets., medicine, food, grooming, toys etc.)►One of the top 10 retail segments in One of the top 10 retail segments in

U.S.*U.S.*(ranks higher than jewelry, toys, hardware) (ranks higher than jewelry, toys, hardware)

*Source www.appma.org*Source www.appma.org

Pet OwnershipPet Ownership►The typical pet parent is The typical pet parent is femalefemale and and

between the ages of between the ages of 24-4524-45**►Pets are companions to peoplePets are companions to people►Having pets is good for your health! Having pets is good for your health!

~Lowers blood pressure~Lowers blood pressure ~Soothes nerves~Soothes nerves ~Fights depression~Fights depression ~Counters loneliness ~Counters loneliness ~Helps cope with trauma~Helps cope with trauma

Source: www.appma.orgSource: www.appma.orggg

Animal OverpopulationAnimal Overpopulation► For every human born 7 kittens & puppies are For every human born 7 kittens & puppies are

born*born*►Over 5 million pets are euthanized in the Over 5 million pets are euthanized in the

United States each year*United States each year*►Only about Only about 14%14% of pet owner’s acquire their of pet owner’s acquire their

pets from a shelter pets from a shelter 48%48% take in strays or from take in strays or from friends friends 38%38% from breeders or pet stores* from breeders or pet stores*

*Source Humane Society of the U.S.*Source Humane Society of the U.S.

Encouraging Encouraging StatisticsStatistics

►Hurricane Katrina- Lousiana SPCA Hurricane Katrina- Lousiana SPCA alone rescued over 400 animalsalone rescued over 400 animals

►Petfinder.com recovered lost petsPetfinder.com recovered lost pets►63% of dog owners say “I Love You” to 63% of dog owners say “I Love You” to

their pet at least once a daytheir pet at least once a day►3-5 million pets are adopted from 3-5 million pets are adopted from

shelters each yearshelters each year

Humane Society of East Humane Society of East TNTN

►“…“…Striving to end pet overpopulation, Striving to end pet overpopulation, by sheltering the homeless, by shielding by sheltering the homeless, by shielding the beaten and abused, by educating the beaten and abused, by educating and advocating so that the suffering and advocating so that the suffering might end.”might end.”

►Adopt A Pet & Fix A PetAdopt A Pet & Fix A Pet►Annual Events Annual Events Feasts w/ The BeastsFeasts w/ The Beasts

Boo! At the Zoo Boo! At the Zoo

Bark in the Park –Strut your Mutt Bark in the Park –Strut your Mutt

The Idea The Idea ►Promote your business in a memorable way Promote your business in a memorable way

and deliver customers to your locationand deliver customers to your location►Encourage pet owners to continue or begin to Encourage pet owners to continue or begin to

pamper their animal companionspamper their animal companions►Position your business as one that has a Position your business as one that has a

passion for loving and caring for all petspassion for loving and caring for all pets►Raise awareness about pet care and support Raise awareness about pet care and support

the efforts of the Humane Society the efforts of the Humane Society

Package #1Package #1Reaches 100,000 Women 25-45 at least 3xReaches 100,000 Women 25-45 at least 3x

►81 :30 commercials featuring your 81 :30 commercials featuring your business to run Feb-Apr ‘06business to run Feb-Apr ‘06

►12 :30 psa’s for the Humane Society12 :30 psa’s for the Humane Society “ “Brought to you by….”Brought to you by….”►A link on A link on www.wtnzfox43.com►:30 spot production:30 spot production►$1,000 per month$1,000 per month►Value of $1,525Value of $1,525

Package #2Package #2Reaches 250,000 Women ages 25-45 at least 6xReaches 250,000 Women ages 25-45 at least 6x

►294 :30 commercials to run Feb-July 294 :30 commercials to run Feb-July ’06’06

►36 :30 psa’s for the Humane Society 36 :30 psa’s for the Humane Society “Brought to you by…”“Brought to you by…”

►A link on A link on www.wtnzfox43.com►:30 spot production:30 spot production►$2,387/mo$2,387/mo►Value $3,500/moValue $3,500/mo

Package #3Package #3Reaches 350,000 Women ages 25-45 at least 12xReaches 350,000 Women ages 25-45 at least 12x

►600 :30 commercials to run Feb-Dec 600 :30 commercials to run Feb-Dec ’06’06

►72 :30 psa’s for the Humane Society 72 :30 psa’s for the Humane Society “Brought to you by…” “Brought to you by…”

►A link on A link on www.wtnzfox43.com►2 spot production at NO COST2 spot production at NO COST►$2,380/mo$2,380/mo►Value of $6,000Value of $6,000

In ConclusionIn Conclusion► Promote your business while supporting the Promote your business while supporting the

efforts of the Humane Society efforts of the Humane Society ► Reap the rewards of the synergy of the Reap the rewards of the synergy of the

campaign on-air as well as on Fox 43’s campaign on-air as well as on Fox 43’s websitewebsite

► Take advantage of a package Take advantage of a package

designed to specifically target designed to specifically target

those most likely to visit yourthose most likely to visit your

locationlocation

Thank You!Thank You!

We hope that you will participate in We hope that you will participate in this unique opportunity to promote this unique opportunity to promote

your business and encourage your business and encourage others to cherish and pamper their others to cherish and pamper their

pets.pets.