lovelive - 3d pov october 2013
TRANSCRIPT
3D.
A pretty big “buzz” phrase at the moment, and one that has given the film industry a new format to keep packing cinemas. But unpack that, and aside from tricking your brain into thinking that something is more lifelike, more physical, 3D is essentially a means into making the fantasy more like the dimension we live in already.
Only Music occupies a space which exists in an intangible dimension. A third dimension to our lives.
Test it. Think of your favourite song. The one you walked down the aisle to. The first one that had such an impact on the radio that made you pull your car over. The song that soundtracked your perfect summer. You can hear it playing now right? Existing in a space all to yourself, outside of reality.
That’s a powerful thing.
So that’s why we all want to be working in music. To bring those moments to people, to access that ‘unadvertisable’ space. To create a safe, exhilarating, new space, a new dimension in people’s lives.
That’s the value of working in music.
So why aren’t you doing it?
Artists have a reputation for being hard to work with, and the Music Industry seems like a mire of rights and challenges. This is changing, and at LoveLive we’re working alongside them to make things easier to work together to provide meaningful campaigns – ones where the relationships are good, the rights robust, the customer experience fantastic and in which we give you measurable results on how this has worked for your brand.
Gone are the days of overpaying, being let down, crass badging with no real results.
It is a time for integrated campaigns - experiential, online and content lead that access the right audience with an experience as valuable as your own “3D Song”, and representing your brand values clearly and proudly – and the best way to optimize paid, owned and earned media.
Give us a call, and see what we can do for you. And have a look at some of our recent work below, from our Global team, click the below images to see more...
More Than A Feeling...
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