lovemydog 2012 canine couture manufacturer & retailer
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LOVEMYDOG
Lilly Shahravesh
Jan 2012
Lilly ShahraveshDesigner and author
• Originally a successful designer for leading UK fashion houses.
• In late ‘90’s started making sweaters and coats for her sister’s dog.
• Everyone asked where they could buy them!• In 2003 set up LoveMyDog – the UK’s first
couture fashion house for dogs.
Lilly is also the author of the best–selling coffee table book “Canine Couture” by Jacqui Small Publishing/Aurum Press UK, St Martin’s press USA, Basserman Munich Germany & Calderini Milan Italy.
About LOVEMYDOG• Established in 2003• UK’s leading brand of designer dogwear• Award-winning architect-designed showroom• Featured on catwalks, loved by celebrities
About LOVEMYDOGSold in high-end stores & department stores in London, Paris, Milan, New York, San Francisco, Tokyo, Sydney and Europe
Radio & TV Coverage
Editorial Press
Our signature fabric• Collaboration with Harris Tweed Hebrides• Unique new tweed known as “Hoxton Tartan”
Our Target Market:• Couples and singleton dog owners 25-45 no kids • ‘Humanise’ their pets (Source: Mintel)• Wear designer labels
Our Core Collections:
Coats & Sweaters
Collars & Leads
Beds & Blankets
Toys & Accessories
Unique Management Skills- LOVEMYDOG
• Product Design • Production (UK & Far East)• PR – frequent guest on TV & radio,
frequent mentions in the press
Unique IP - LOVEMYDOG
• Complete brand identity for specialist luxury brand
• Unique designs and collections• Unique Harris Tweed fabric • Consumer website• Database of 2,500 customers
Pet market – UK & China
• Pet accessories are part of the overall UK pet market that was valued at £4.9 billion at RSP in 2010. The pet accessories market accounts for an estimated 16% of this overall market, valued at approximately £659 million at RSP in 2010. (Source Mintel)
• The Chinese pet products market is forecast to reach value sales of US$616 million in 2010, an increase of 54.3% over the 2005-2010 period. However, the annual rate of real growth is forecast to decelerate from 3.8% to 2.3% between 2009 and 2010. Rising levels of affluence and changing attitudes to pet ownership have been the main factors driving this growth. Between 2004 and 2009, the proportion of Chinese households with annual disposable income of US$10,000 (in purchasing power parity terms) doubled, from 19% to 38.5%, while the proportion of households with annual disposable income of US$25,000 (in PPP terms) nearly trebled, from 3.7% to 9.7%. (Source Euromonitor Int)
Investment potential - LOVEMYDOG
• Clearly identifiable market niche• Unique product offering• Good margin opportunity• Unexplored opportunities in multi-channel
environment• Contacts at Debenhams, John Lewis &
Highgrove Enterprises• Management receptive to strategic input
