LOVESTATION

Your One Step Partner For Making All Your Ordinary moments Extraordinary

We are an online platform which plans and implements special events of your life within your

budget and yet adding that tint of magic to make the day

memorable for youOur Aim is that you leave off every time with a bigger smile

than you came to us with

Situational Analysis

Company’s Overview

It often happens that people spend huge sums on their special days and yet the experience isn’t worth how much they spend

So we’re here to solve this problem

We want to give people the best experiences possible and to make a rich experience affordable for college students

Market Overview

Ours is basically a part of the huge event management which grows by an approximate 15% every passing year

However it does not consist of any prominent business that focuses on young couple needs that provide services like we do and that is why we came up with this concept

Target Customers

Our main market consists of couples in the age group of 18-40, However we are prioritizing college going students and people in their 20s as our main target customers

Our services will be designed as per the needs of people in our domain so as to cater their needs

We provide quality experiences to those who have a tight budget yet want to have some good time

To provide catering and event management services, that has not been experienced in the industry at affordable rates.

To become the premier choice for our target customers, for event planning and brandling

To incorporate event management research and development functions in the company in the first five years

To achieve consistently a return on investment superior to all others to provide the basis for the long term capital growth

To be a company admired for its values, and standards to all our clients

Strategy

Customer Profile

Our customer profile consists of college going students and couples in the age group of 18-40

Before all else, we segment our customers and identify which ones fit in our target groups. That information makes our marketing truly effective.

Collaborators

The main collaborators we’re going to have a tie-up with are all the famous restaurants that are trending lately(to suit all pockets), decorators, live music providers/DJs, and cab drivers.

So that we can provide the customers with a great experience inclusive of all the facilities

Company

As an online portal the company acts as a link between the customers and the other service providers initially but gradually it too will develop services of its own

Competitors

Companies like Bouqs, Sosh, Eventbrite, Opentable etc. are a few companies which may stand as a competitors as the services that they provide allign to some extent with our services

Context

We have designed various levels of services that will be provided to the customers according to their needs and budget.

For an instance,

• 4-5star restaurant+live music+pickup and drop services

• 3 start restaurant+decorations+live music

• 3 star restaurant+themed breakfast/lunch/dinner

All these will be rated differently and special customized changes may also be made if required

Value Preposition

For Customers

A service provider which treats them with utmost care and designed services and offers made with their needs specially in mind

For Collaborators

Firstly we believe in staying fair and true with regards to all our activities with our collaborators.

Secondly, not just that but we’re providing them with direct business and direct entry into the market along with that the collaboratos will not need to worry about marketing themselves, because we will be doing it for them

Company Value

We at Lovestation make sure that you get 100% worth of every penny that you spend with us

We value our customers, stay fair with our stakeholders and give our hundred percent at every task we take up.

We position our services to the people belonging to middle class and upper middle class who crave good experiences and services

Our all time positioning statement is “Your one step Partner for making all your ordinary moments extraordinary”

Tactics

Products

We are here to make the lives of our customers easier through our services and we will strive our best to fulfill that

Services

We create experiences that you’ve been just thinking about all this while in real life

You tell us your needs and we make sure that we implement it for our special days

Your One Step Partner To Make Your Ordinary Moments Extraordinary

We always make sure to price things right and also that the services Lovestation provides you are at much lower prices as prevailing in the market, we make sure that you get a worth

experience of the price that you pay along with good and healthy discounts

Incentives

Our research with respect to our target customers and segmented audience is done well in advance, hence we know what attracts them and what repels them

Owing to this we provide them with luring discounts and offers that they cannot say a no to, such as:

Free pickup and drop service on your first meal with us

After planning five meals with us you get a 40% off on your next one and many more

Communication

Information will be transmitted and

Communication will be very effectively maintained

through various sources such as, social media

marketing, text messages, bulk E-mails, word of

mouth marketing through our happy customers.

Distribution

We always take care that there are no missing links in the services that we provide to our customers and that we are constantly in touch with all the concerned people with respect to the event from its initiation to its termination so that are customers are fully satisfied and feel like connecting with us in future again

Implementation

Organizational Structure and Processes

Our Business consists of important people who carry out activies, such as, Programme co-ordinatorVenue co-ordinatorEquipment co-ordinatorPromotions co-ordinatorOfficials co-ordinatorHospitality co-ordinatorMerchandising co-ordinator

Schedule

•First 5-10 months- strengthen our connections, create demand among customers, try to meet short term targets

• 15-24 months- make the connections and customer base stronger

•25-36 months- expand

Recap

1. Executive Summary

2.Situational Analysis

3. Goal

4. Strategy

5. Tactics

6. Implementation

These slides were created by Nuzhat Shaikh(Chetana’s H.S College) during an internship under Prof. Sameer Mathur

(www.IIMInternship.com)