LoveThyChef

LoveThyChef is a food deliveryfor healthy weeknight dinners, freshly prepped by our chefs,from local & organic produce,

and ready to eat in minutes

The weeknight dinner.

Busy London professionals are overworked, out of time and lack any motivation to cook at home

Where’s the pain point?

The weeknight dinner revolves around takeaways & ready meals

1) A weekly rotating menu of healthy dinners,

2) freshly prepped each day by our chefs,

3) always ready to eat in 5-10 minutes,

4) and delivered Mon - Fri between 6-9pm

So how can we help?

Our website- Process orders online

- Auto rotating menus

- Personal chef profiles

- Ratings & reviews

- Tags for each dish

- Responsive design

Business Model

By removing the heat element from traditional takeaway,

we can restructure the food delivery value chainto create a more cost effective & scalable model.

This means we’re able to operate with...

than any other takeaway in the world

Single Kitchen Less staff Less drivers

We take inspiration from SF baseddinner delivery Munchery

• Raised over $40m

• Single commercial kitchen

• Deliver 6,000 meals a day

• With only 50 delivery drivers

Market Validation

Our Competition

Selection unhealthy

Overwhelming choice of similar cuisine

Bottom line:Unhealthy

Proper restaurant delivery

Only restaurants within2 miles, can get very costly

Bottom line:Too costly

Affordable price £4-5

Preservatives, additives, flavour enhancers, processed

Bottom line:Low quality

Affordable price £5-7

Static selection of food,no fresh ingredients

and no immediate delivery!

Bottom line:Repetitive

Our vision is to sell our “gourmet ready meals” in shops and kiosks inside London Underground stations.

Our TractionOperational for 12 weeks(only 2 delivery drivers, 7 mile radius)

- 100+ active customers- 25+ sales a day

- 20% week on week sales growth- 40% customer retention

- repeat customers purchase avg x2 / week

How we look on Twitter

Trained chef to Michelin standard, Catering Manager at London Olympics, Private chef to pop musician “Pink”

Founder of We Are Spectacular

ex-Marketing Director at Pret A Manger and Yo Sushi!

Int. Marketing Director at JustEat

ex-CRM manager at TopTable

BSc Business Management

Previous founder of eatro.com, 3 years in tech recruitment

BSc Accounting, MSc Finance

Previous founder of eatro.com, p2p marketplace for sharing homemade food

Andrew Rantell

Mark McCulloch Tess Tucker

Bar Segal

Non-Exec Director Team:

Daniel Kaplansky

Our Team

Co-founder, CEO Co-founder, Head of FoodCo-founder, COO

Funding

We’re looking for £150k SEIS funding to fit our kitchen & scale our service in London

(We have £50k committed from a business angel)

The Numbers

Kitchen rent £3,000Kitchen staff £5,000Drivers £4,000Produce £6,000Packaging £1,000Admin £3,000Marketing £2,000

Total: £24,000

Monthly expenses - to reach breakeven(100 meals a day)

The Numbers

We forecast this funding to take us beyond breakeven,and to reach 500 meal sales a day (10,000/month)

Projected revenue: 10,000 x £10 = £100,000Projected expenses: = £80,000Net monthly profit: = £20,000

www.LoveThyChef.co.uk