low carbon travel ian vears travel choice & access team department of environment &...
TRANSCRIPT
Low Carbon Travel
Ian VearsTravel Choice & Access TeamDepartment of Environment & Transportation
Low Carbon Travel?
Low Carbon Travel
Work shop outline
What do you want from today Definitions Benefits of changed Travel Behaviour The Alternatives and ways to get change Why people don’t Change What would you do exercise Conclusions
Low Carbon Travel
What do you want from the session?
Low Carbon Travel
Definitions
Low Carbon Travel Active Travel Sustainable Travel Smarter Choices
Low Carbon Travel
Benefits of Change Travel Behaviour
Time Health Money Hassle Environment
Low Carbon Travel
The Alternatives & ways to get change
Alternatives Don’t travel Public transport Walk Cycle Car share
Ways to get change Travel Plans Personalised Travel
Plans Information provision Events Incentives Trial periods Training Infrastructure
Low Carbon Travel
Why people don’t change
They don’t see (denial, insight etc) They don’t know They don’t know how They don’t care
Low Carbon Travel
What does it take?
Give then insight – if you can just make them see, then they will change
Give them knowledge – if people just know enough, then they will change
Give them skills – if you can just teach people how to change, then they will do it
Make then “concerned” – if you can just make people feel bad or afraid enough, they will change
Low Carbon Travel
Ambivalence
A conflict between two courses of action each of which has perceived costs and benefits associated with it
Unresolved ambivalence is often the reason why people get stuck
How you handle ambivalence influences the outcome.
Low Carbon Travel
What would you do exercise
3 year plan Carrots & sticks Outputs & Outcomes
15 minutes and feedback.