low cost marketing

Low cost marketing

Wednesday, 20 April 2011

Doing what you have always done will no

longer get you what you have always got


Old communication was one-way


Now communication is two-wayAnd conversations are with many


Media is now about creating an environment for convening and supporting

groups.

And enabling them to talk to each other.


It’s no longer B2B. It’s no longer B2C.

It’s now P2P.

Person 2 Person.


Tip #1Have a marketing

plan


Know your market


Measure what you do

• Qualitative vs Quantitative

• How often you engage

• Number and nature of comments

• Visits from links to your sites

• Sales or new opportunities or other business benefits

• Increased word of mouth


Tip #2Use your networks

and contacts


The average person knows 200 people


Who knows YOU?


Networking happens ALL THE TIME


Build your network now. Before you

need it.


Networking is an investment in your future


Tip #3Word of mouth


“By 2011 90% of your sales will come from word of mouth or digital promotion”

Seth Godin, 2009


78% of people trust peer

recommendations


14% trust advertising


Tip #4Use the media


www.sourcebottle.com.au


http://www.sourcebottle.com.au

http://www.sourcebottle.com.au

Tip #5Your website


Use online channels to inspire offline behaviour change and ACTION


Tip #6Email marketing


Tip #7Social media


Social media = #1


• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010

• In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013

• 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009

• average Facebook user has 130 friends

• More than 30% twitter users access twitter via their mobile phone

• 77% of Internet users read blogs

• 133 million blogs

Social media facts


In Australia• 9.8 million on facebook

• >1 million on LinkedIn

• 1.1 million on twitter

• MySpace decreasing numbers

• Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google

• Average user spent 28 minutes and 58 seconds on facebook

• 77% watched video content in Oct 2010 - 26% on mobile

• 36% access internet via mobile phone in 2010

• 9% use their mobile phone to purchase

• 5% total retail sales online in 2010, increasing by 12% on 2009http://digitalmarketinglab.com.au


http://digitalmarketinglab.com.au

http://digitalmarketinglab.com.au

Source: http://www.its-elementary-watson.com


Tip #8Partner up


Expand your circle of influence


Tip #9Don’t forget your

current clients


It is 8-10 times more expensive to gain a new client than to retain a current


Tip #10Say thank you


• 2. Let others know you are listening


Thank you.

@melkettlewww.melkettle.com.au


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