lowe’s program for realtors® - bhhs florida realty ... · pdf filelowe’s is a...

Lowe’s Program for REALTORS® www.LowesRealtorBenefits.com

© 2013 Lowe’s. All rights reserved. CONFIDENTIAL, intended for internal distribution only.

The Lowe’s Program for REALTORS® can only be used by REALTORS®. Only members of the National Association of REALTORS® (NAR) can be called a REALTOR® and be assigned a unique NRDS ID number. Not all real estate professionals are members of NAR. Lowe’s is a partner of the NAR’s REALTOR® Benefits Program, which enables Lowe’s to provide this program to NAR members.

2 www.LowesRealtorBenefits.com 8-2013

Lowe’s Program for REALTORS® 888-913-6060

Who can use the

program?

http://www.lowesrealtorbenefits.com/�

The Lowe’s Program for REALTORS® is an on-line marketing tool that enables REALTORS® to: • Send free, personalized 10% off eCoupons to themselves and their clients once every 180 days. • Buy Lowe’s Gift Cards at a 5% discount via the LowesRealtorBenefits.com website • Subscribe for free to Creative Ideas magazine for themselves or their clients.



Tell me

about the

program. www.LowesRealtorBenefits.com




How do I

get started?

Getting started is easy and free! Start by visiting www.LowesRealtorBenefits.com Click the SIGN UP button to create your account. Remember, it’s free!





I signed up!

Now what?

Each time you log in, you will be taken directly to your personal DASHBOARD.

Jane Realtor Realty Company Name

123 Wxyz Street Anywhere, ST 12345

Office: (555) 555-1212 Mobile: (555) 555-1212 [email protected]

Jennifer Client 123 Main Street Buyer offer submitted City, ST 12345 7/3/2013 [email protected]

Samuel Client 123 Main Street Buyer offer submitted City, ST 12345 7/3/2013 [email protected]

Buyer Client, Jennifer 07/03/2013 Fulfilled Buyer Client, Samuel 07/13/2013 Fulfilled Seller Client, Danielle 07/13/2013 Fulfiilled




From your Dashboard you can…

• Add / Manage clients in your personal database. • Review your eCoupon order history. • Order eCoupons, order discount Gift Cards, and and Subscribe to Creative Ideas magazine.




On the road?

Use the program on your mobile device!

It’s easy to access your Dashboard while on the road with the mobile interface! Log on to www.LowesRealtorBenefits.com and the site will automatically reconfigure to your mobile device!

Tip: Be sure to keep your client list updated! It’s much easier to send them an eCoupon if they are already in your Client List.





eCoupons are

personalized with

your info.

Dear Joyce Client,

John Realtor ABC Realty (555) 555-1212 [email protected]

Buyer eCoupon Emailed with a subject line that reads: “Here’s a coupon to help make your new house your home.”

Personalized from you, using the information you entered in your Profile when you created your account!

Tip: You can send your client an eCoupon every 180 days. Use it to stay in touch.


mailto:[email protected]�



eCoupons are

personalized with

your info.

Seller eCoupon Emailed with a subject line that reads: “Look good. Sell fast. Here’s a coupon to help.”

Dear Joyce Client,

John Realtor ABC Realty (555) 555-1212 [email protected]

Personalized from you, using the information you entered in your Profile when you created your account!

Tip: You can send your client an eCoupon every 180 days. Use it to stay in touch.


mailto:[email protected]�



Gift Cards arrive at

your client’s home with a personalized

letter from you.

REALTORS® can purchase Lowe’s Gift Cards at a 5% discount. • Discount is only offered on gift cards ordered via the LowesRealtorBenefits.com website. Discount not available in store or on Lowes.com. • Maximum of 10 gift cards can be ordered at one time. Special quantities can be ordered by calling the Lowe’s Program for REALTORS® help desk. 888-913-6060.

Tip: Order gift cards for yourself, or others! Plan ahead! Cards are sent via US Mail.

Jane Doe 1234 Main Street San Bruno, CA 94066 August 08, 2013, Dear Jane Doe, Congratulations on your new home! I appreciate you partnering with me to make your buying experience a positive one. Please find enclosed a $XXX Lowe’s Gift Card for you to use in making this terrific house a home. For the nearest store location in your neighborhood, please visit Lowes.com for directions and store hours. It was a pleasure serving you and I look forward to continuing to meet your real estate needs in the future. Warm Regards, REALTOR® NAME REALTY FIRST NAME (555) 555-5555 PS: Please do not hesitate to call me if you need anything while settling in.




Why should you use

the program?

By sending eCoupons to your clients you can: • Help your sellers to get show-ready. • Help your buyers get those new appliances. • Stay in touch with past clients for referral business! Don’t forget! You can send yourself and your clients an eCoupon once every 180 days! A great CRM tool!




Why should you use

the program?

By purchasing Lowe’s Gift Cards you can: • Receive a 5% discount on the face value of the card* • Give your clients a very useful Closing gift • Remember your clients’ birthdays and other special days • Buy them for yourself, too! *REALTOR® discounts on Lowe’s Gift Cards are only available when the cards are purchased on LowesRealtorBenefits.com. Not available for purchase in store or on Lowes.com.




Why should you use

the program?

By subscribing to Creative Ideas magazine you can: • Provide your clients with a free resource for decorating and home improvement inspiration. • Subscribe yourself, too! You’ll be adding to your knowledge bank of easy updates to convey to your sellers. • Help your buyers to know what’s possible in that fixer-upper they are considering.




Stay ahead of the

competition!

The Lowe’s Program for REALTORS® is designed to help you stay in front of your clients and stay ahead of the competition! “My grandfather once told me that there were two kinds of people: 1) those who do the work and 2) those who take the credit. He told me to try to be in the first group; there was much less competition.” Indira Gandhi


15

www.LowesRealtorBenefits.com

888-913-6060

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