Driving your business with LOYALTY.ie

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How a Loyalty Scheme Can Help My Business

Costs / Return on Investment

Capabilities of LOYALTY.ie

Brief Product Demonstration

What Next?

Agenda

Steven Maguire

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“LOYALTY.ie is a system that encourages

your customers to spend more with you,

more frequently and attract new customers

to your business.”

Gavin Peacock

CEO, LOYALTY.ie

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LOYALTY.ie Allows You To:

Capture customer information

Communicate your real value via text, email or letter

Daily Promotions

Invitation Events

Demonstrations

Reward loyal behavior (loyalty points / reward vouchers)

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Will a Loyalty system work for my business?

How complete is your customer database?

How many times a year do you directly communicate with your customers?

Can you identify and win back lapsed customers?

Why should customers return to you rather than spend elsewhere?

Do you currently have preferred pricing or a discount structure for certain customers?

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The Costs: How much do I need to give away?

Don’t give away the shop!

Tesco give away less than 1%

Give first option on products / services

Open nights, previews, exclusive products / services

Push customer towards higher value chain products / services

High volume and high profitability customers are not necessarily the same – reward appropriately

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How to calculate the Return on Investment

Reduce Markdown Budget: for example, currently markdown € 2,000 per month

Use LOYALTY.ie to identify and communicate suitable customers only based on:

Previous purchases, both spend type and size

Demographics

Smaller markdown, eg. € 1,000 has the same effect on this carefully targeted group as €2,000

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How to calculate the Return on Investment

LOYALTY.ie is like having your best sales person serving each customer:

Prompt customer when time is right for repeat orders

Advise customers of suitable new products / services based on previous purchases

Make customer feel part of your brand by using system to look after their best interests

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How to calculate the Return on Investment

Winback:

Customer spends € 100 per month with a markup of € 40

Cost of losing customer for 2 months is € 80

With LOYALTY.ie you know exactly who these customers are and you can contact them

Send a generous Winback offer, say € 25. Retain customer for further 12 months

Profit € 480, Cost € 25

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What Our Customers Say:

"We launched our loyalty program

at a very slow time of year, we had

over 500 customer sign up's in a

short period of time and saw a 50%

increase in sales on the first time

we promoted through the texting

service."

Margaret O' Neill of RQ O'Neill

Giftware, Dundalk

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What Our Customers Say:

"Our reward system will be the

centerpiece of our customer

retention and growth strategy

for the years ahead."

Aidan Ennis of The Book

Centre Group, Waterford

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What Our Customers Say:

"To prosper and thrive in today's tough

economic climate, I believe I have to

communicate with my customers and

reward them for their business.

LOYALTY.ie allows me to do this

immediately and in a cost effective

manner."

Christian Pauritesh of Partridges

Bistro, Wexford

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Lets Have a Look at LOYALTY.ie

www.LOYALTY.ie

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Summary

Identify

Market

Reward

Improve Profitability

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The Next Step: SIGN UP TODAY!1) Log on to www.LOYALTY.ie

2) Click Free Trial

Startup Pack Includes:

50 LOYALTY.ie Cards 50 Signup Forms Window Decals Use of Loyalty Man to

launch your scheme

THANK YOU