lrs packaging layout guidelines v1 final

LRS Artwork & ReproPackaging Layout Guidelines

(UK & ROI)

VERSION: 1DATE: 30th June 2015

CONTROLLED COPYUNCONTROLLED WHEN VIEWED IN HARDCOPY FORMAT

ReferenceIntakes(FormerlyGDA’s)

Font Size • A minimum lower case x height of 1.2mm for all mandatory food information.• PCD (LRS Pack Copy Document) will indicate the information that is required to be at this minimum font size.• A minimum of 0.9mm for a lower case x is possible where pre-aligned. For example: Lucozade Energy Tablets.• Always attempt text fit at 1.2mm x height initially. Where not possible notify LRS of overflow issues.

• Content to follow format prescribed on PCD [note lowercase k for kJ].• Default colouration is black/white.• Minimal coloured shading may be acceptable this will have been communicated as part of the Artwork&Repro brief to Schawk.• Cannot use red/green/amber colour for text background on RI’s.• Position on front of pack / primary selling face. • Occasions where there are no RI’s will be communicated in LRS PCD.• On cylindrical packs a degree of rotation is possible with RI’s being positioned as close to centre as design permits (see example below).

Highlighting Allergens

• Allergens are highlighted on the LRS PCD. • Allergens must be emboldened against other ingredients within the list such that they are immediately distinguishable. As a general rule this would mean using at least the next full font weight up within the same font family e.g. Plain to Bold, Bold to Black etc.• When allergens appear reversed-out of the background in the ingredients list, they must not only be emboldened but also key-lined in a contrasting colour, to ensure maximum visual stand-out against the other ingredients present.

Legibility • Legibility should be optimised such that information can be easily read.• Legibility is defined as letter spacing, spacing between lines, stroke width, type colour, typeface, width-height ratio of the letters and significant contrast between the print and the background.• Graphics should not inhibit reading of information.• Contact LRS to discuss legibility issues when they arise.

Extra 1.2mm

The measurement is ALWAYS on a lower case “x”, even if a paragraph is entirely upper case text.

Ingredient Examples:

Preservatives (Potassium Sorbate, Sodium Bisulphite), Caffeine,Antioxidant (Ascorbic Acid), Colour...

Each 380ml bottlegives you


of an adult’sreference intake

Typical values per 100ml:Energy 260kJ/61kcal



52%

0%

12%

0%

<1%

47gSugars

0gFat

Energy988 kJ232 kcal

0gSaturates

0.04gSalt

✘







52%

0%

12%

0%

<1%

47gSugars

0gFat

Energy988 kJ232 kcal

0gSaturates

0.04gSalt

✔

✘

✔

FOP CentreLine

Reference Intake

Positioning

FOP Visual Area

Aerial BottleView

Once opened refrigerate. Consume within 4 days. This pack contains 1 serving.BEST BEFORE END date on cap or top of bottle.

Once opened refrigerate. Consume within 4 days. This pack contains 1 serving.BEST BEFORE END date on cap or top of bottle.

Preservatives (Potassium Sorbate, ), Caffeine, Antioxidant (Ascorbic Acid), Colour... Sodium Bisulphite

Preservatives (Potassium Sorbate, ), Caffeine, Antioxidant (Ascorbic Acid), Colour... Sodium Bisulphite

DATE: 30th June 2015 VERSION: 1

1P A C K A G I N G L A Y O U T G U I D E L I N E S

Weight / Volume Indication

4mm380ml4mm1L6mm2L

MasterAddresses

• If reduced address is required due to space restrictions, display overflow and discuss with LRS for instruction.• Ensure post codes and telephone numbers are not split over two lines when flowing the master text into the artwork.• The name and address of the business operator is mandatory information and should have a minimum lower case x height of 1.2mm.

• Best practice: Minimum heights apply. - Up to and including 1L is 4mm. Above 1L is 6mm.• The weight / volume declaration must be in the same field of vision as the legal name of the food. A small degree of rotation is possible to achieve this.

POSITIVE REVERSED OUT PARAGRAPH STYLE

UK: 0800 096 3666 / ROI: 1800 989 488

www.lucozadesport.com

Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK.

How to get in touch: How to get in touch: : Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. : UK: 0800 096 3666 / ROI: 1800 989 488 : www.lucozadesport.com

How to get in touch:

UK: 0800 096 3666 / ROI: 1800 989 488

www.lucozadesport.com


UK: 0800 096 3666 / ROI: 1800 989 488

www.orangina.eu


How to get in touch: How to get in touch: : Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. : UK: 0800 096 3666 / ROI: 1800 989 488 : www.orangina.eu


UK: 0800 096 3666 / ROI: 1800 989 488

www.orangina.eu


UK: 0800 096 3666 / ROI: 1800 989 488


How to get in touch: How to get in touch: : Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. : UK: 0800 096 3666 / ROI: 1800 989 488


UK: 0800 096 3666 / ROI: 1800 989 488


UK: 0800 085 5229 / ROI: 1800 989 489

www.ribena.co.uk


How to get in touch: How to get in touch: : Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. : UK: 0800 085 5229 / ROI: 1800 989 489 : www.ribena.co.uk


UK: 0800 085 5229 / ROI: 1800 989 489

www.ribena.co.uk


UK: 0800 096 3666 / ROI: 1800 989 488

www.lucozadeenergy.com


How to get in touch: How to get in touch:

UK: 0800 096 3666 / ROI: 1800 989 488

www.lucozadeenergy.com


How to get in touch: : Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. : UK: 0800 096 3666 / ROI: 1800 989 488 : www.lucozadeenergy.com



• Cutters should always be created using the standard LRS legend & key system.• A Cutter can either be “Unapproved” or “Approved”. • Cutters are filed on the LRS masters volume according to their status and also which factory they relate to.• No final repro file can be released with an unapproved profile.• A cutter must always display dimensions (ideally in positions which do not hinder the viewing of the artwork), along with a valid LRS Cutter Profile reference number.• Always check the Cutter Profile library to ensure the latest drawing version is being used on the artwork.

• When creating artwork for bottle sleeves or outer wraps, consideration needs to be given to the effect of distortion on the artwork elements once the material is wrapped around the product (see examples below).

• Profiles normally indicate areas of high distortion. Important information or objects which need to retain a specific shape are best avoided in these areas.

• The Green dot symbol must be a minimum of 6mm in diameter, with the top arrow colour being of most contrast.• Guidelines for the various recycle boxes are located on the masters server.• The specific recycle logos required for individual packaging components should be identifed on the Artwork&Repro brief.

Cutter Profiles / Keylines

Distortion

Green Dot & Recycling Information

Location: LRSuntory_Masters > Dielines

Location: LRSuntory_Masters > Manuals & Specs LRS Master Trademark Statements

Location: LRSuntory_Masters > Line Art >Master Recycle Logos

6mm

Price MarkPacks (PMP)

• When price marks are present on artworks, the following text must also appear on the artwork:

“Recommended Retail Price Only”, (or “RRP” if space is limited).

An asterisk or dagger symbol is used to link this statement with the flash. N.b. Ensure the same symbol isn’t already used elsewhere on the artwork. For example, a single asterisk is commonly used within the nutritional table.

Once opened refrigerate. Consume within 4 days. This pack contains 1 serving.BEST BEFORE END date on cap or top of bottle.WARNING: CHOKING HAZARD.Cap unsuitable for children under 3 years.GET IN TOUCH. Write to: Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA, UK. Or call: 0800 096 3666. LucozadeSport.comLUCOZADE, LUCOZADE SPORT and the Arc device are registered trade marks of Lucozade Ribena Suntory Limited.† Recommended Retail Price Only

†

FOP BOP

Trade markStatements

PromotionalMulti-PackComponents

• Refer to the LRS brand specific master trademark statements stored on the LRSuntory masters volume.• The correct style version of trademark statement to use will be identified on the Artwork&Repro brief.

As of April 2015:• Non-barcoded bottle sleeves are to share common printing cylinders / plates with the standard barcoded artworks. As such, non-barcoded artworks should be created based on the approved standard barcoded artwork.• Non-barcoded sleeves should have “NOT FOR INDIVIDUAL RESALE” written in place of a barcode within the designated box on the artwork in the same colour.

Price mark flash in a highdistortion area with nocompensation applied

Price mark flash in a highdistortion area with distortion

compensation applied



NutritionTable

• Sometimes due to space limitations on a pack it is necessary to use a reduced Nutrition table instead of the full one. • The correct version to use should be indicated on the Artwork&Repro brief. Please see examples below...

• For new designs the correct table will be incorporated into the design.• For updates to artworks, a base file will be provided for reference.

• This is a unique code which is required to be present on every piece of artwork. It can be found on the brief supplied by LRS for each artwork. See the examples below:

Pack CopyCodes

• Copy Codes are required to have a minimum font size of 7.5pt on shrink sleeves to aid legibility during the manufacturing process.• Artworks that are intended to use common cylinders / plates, (e.g. non-barcoded bottle sleeves), must have copy codes placed in a white-out box. They must also be the same colour as the barcode (or equivalent multi-pack disclaimer text) on the job.

THE NUTRITIONAL INFORMATION

Typical values In every 100ml In a 500ml bottleEnergy, kJ/kcal 118 / 28 590 / 140Fat, g 0 0 of which saturates, g 0 0Carbohydrates, g 6.5 32.5 of which sugars, g 3.6 18.0Protein, g <0.1 0.1Salt, g 0.13 0.63

Electrolytes per 100ml: Sodium 50mg

%RI %RI*Niacin, mg 0.54 3 2.72 17Vitamin B6 mg 0.05 3 0.24 17Vitamin B12, μg 0.09 3 0.43 17Pantothenic acid, mg 0.20 3 1.02 17*RI = Reference Intake

THE NUTRITIONAL INFORMATION

Typical values In every 100ml In a 500ml bottleEnergy, kJ/kcal 118 / 28 590 / 140Carbohydrates, g 6.5 32.5 of which sugars, g 3.6 18.0Salt, g 0.13 0.63

Electrolytes per 100ml: Sodium 50mgContains negligible amounts of – Fat, Saturates and Protein.

%RI %RI*Niacin, mg 0.54 3 2.72 17Vitamin B6 mg 0.05 3 0.24 17Vitamin B12, μg 0.09 3 0.43 17Pantothenic acid, mg 0.20 3 1.02 17*RI = Reference Intake

Full Table Reduced Table

BottlesCansLabelsCartonsPrinted FilmsFlexible PouchesPrinted StickersVarious Packaging

BTL1001CAN1001LBL1001CAR1001FLM1001POU1001STI1001

VPK1001

BCDFGHLMNP

Bottles and jarsClosuresCarton or cardboard trayFlexible material, e.g. film, foil, laminates, sachet, shrink sleeveBags and sacksCorrugated case or trayLabels and leafletsMetal can, metal can closure, tin, drums and composite materialMiscellaneous plastic components, e.g. plastic trayPallet, half pallet tray, full pallet tray, pallet boxes

LEADING PREFIX LETTER

CODE FORMAT

TYPE OF PACKAGING MATERIAL

TYPE OF PACKAGING MATERIAL

COPY CODE STYLE 1

COPY CODE STYLE 2



PrinterCodes& Graphics

• Some printers (TetraPak for example), require their logo and graphics to be displayed on the artwork. If so, this should be captured within the artwork brief (referencing any necessary information that relate to them e.g. size, position etc.).• Current Printer master logos can be found on the LRSuntory Masters volume.

• Consideration needs to be given to the amount of T&C’s text required within the amount of available space on the pack.• Whilst promo T&C’s are not governed by FIC regulations, it is good working practice to still aim for the 1.2mm minimum x height to aid legibility on pack.

PromotionTerms &Conditions

• In addition to the Pack Copy Code, some of the manufacturing sites require an additional code to appear on the artwork. If required this code will be indicated on the brief form (supplied by LRS).

Manufacturing/ Factory Codes

• In general barcodes must be at least 80% magnification and truncated to no less than 16mm, however always refer to the specific printer spec for the barcode setup details and BWR (bar width reduction) required.

• Depending on the type of packaging, the barcode position may be fixed or have a specific orientation requirement (i.e. gate or ladder style only).

• Be aware of placing any barcodes in high distortion areas, as this may effect their readability when being scanned.

• Barcodes can only be coloured up in certain colours. They must be solid with either a high black, blue or green colour content. (For further clarification, refer to the ‘Barcode Colour Guide’ document).

• It is vital that the minimum clear space generated around a barcode (referred to as the quiet zone) is retained. Infringement of this zone is a common reason for barcodes not scanning.

• This is mandatory on-pack information, and alerts the consumer to the number of servings a bottle or pack contains.• The content for a single unit will be supplied by LRS on the PCD. However, for Multi serves this will be supplied on the Artwork Brief.

• This is a statement on pack to denote where the Best Before End stamp is located. • Refer to the PCD for the specific wording for individual packaging components.

Barcodes

Number ofServings

Durability Indicator

• The requirement of what must be on pack will be on the PCD. • How it reads and the positioning will be on the Artwork&Repro brief.

StorageInstructions

• There is a regulatory requirement to have a minimum address on pack. • How it reads and the positioning will be on the Artwork&Repro brief.

ManufacturerName & ContactAddress

• Edge marks are required on concentrate labels.• Colour and position of edge marks will be supplied as part of the brief.

Edge Marks

• When a specific location is required on the artwork for the BBE box, it should be clearly identified on the cutter profile.

Best BeforeEnd

Location: LRSuntory_Masters > Manuals and Specs >Barcode Colour Guide

Location: LRSuntory_Masters > Line Art

GateOrientation

LadderOrientation

INSTRUCTIONS FOR USE:500ml: This pack contains 2 servings750ml: This pack contains 3 servings1L: This pack contains 4 servings1.5L: This pack contains 6 servings2L: This pack contains 8 servings



• Any 3rd party logos (e.g. sponsor logos, facebook, twitter etc.), will be supplied as part of the brief, along with any relevant brand documentation or usage guidelines.

3rd PartyLogos

• Eyemarks must be a solid colour.• Must contrast with the background colour.• Backed with white where applicable.• Eyemark position & size will be identified on the cutter profile / keyline.

Eye Marks

3mmEstimatedSymbol ( )

• The Estimated symbol (or Euro e), is required on all packs adjacent to the product weight / volume indicator. • Minimum height requirement of 3mm applies.



lrs packaging layout guidelines v1 final

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