lsa bootcamp chicago: making the most of a limited marketing budget (revlocal)

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Making the Most of a Limited Marketing Budget

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Page 1: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

Making the Most of aLimited Marketing Budget

Page 2: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

Aaron BoggsPresident | RevLocal

Page 3: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

I’m here to helpwith yourlemonade stand.

Page 5: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

PlacePrice

.

Understand the PerspectiveYour Online Marketing Strategy

Product

CONSUMERwants and needs

CONVENIENCEease of buying

COSTSwhat will satisfy

Promotion

COMMUNICATIONrelevant content

Page 6: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

My real businessowner story…

Welcome to The Yatesville LakeCabin Rental.

Page 7: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

Where do you start?What are the basics that bring the highest value?

Page 8: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

I had to be found.

Page 9: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be found.

local optimized website

Page 10: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be found.

optimize My Business page

Page 11: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be found.

optimize primary search engine place pages

Page 12: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be found.

optimize primary industry place pages

Page 13: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be found.

optimize secondary place pageswith Authoritative Database partners

Page 14: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

$125/Nt. Cabin Rental in Eastern KY Adwww.yatesvillelakecabinrental.com 5 Star Private Cabin Rental at Yatesville Lake Amenities Galore · Family Vacation · Romantic Getaway 220 Woodlands Dr, Louisa, KY‎ - (606) 624-5710‎ - Open · Hours Fishing/Hiking Romantic Getaway Golfing Package

do campaign

be found.

Long tail keywords

Location specific search ads

Understand your ideal customer

Focus on one thing

Page 15: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

I need to be chosen.

Page 16: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be chosen.

make a video connect the video to your

business pages

build out your YouTube page

put your business name,address and phone number in

the text of your video

Page 17: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

be chosen.

get reviews

askAcquire reviews from happy customers

respondComment in a professional and productive manner

to every review

Page 18: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

be chosen.

build an audience

Page 19: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

be chosen.

create simple content

Page 20: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

be chosen.

do a blog

Page 21: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

I must be easy to work with.

Page 22: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

be easy to work with.

collaborate your purchase path

DecisionValidationShow Up

Meet Jennifer AdkinsWashington, DC

Page 23: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

paid ads & retargeting digital marketing dashboard collect emails in a CRM email marketing campaign loyalty and referral program marketing automations

next phase do more.

Page 24: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

cost analysis

DIY $300 $500

Stra

tegy

Com

plex

ity

Cost per Month

Page 25: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

.

your digital marketing strategy

Page 26: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

The leader in personalized digital marketing

Page 27: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)
Page 28: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

THE SOLUTION – PRODUCT UNIFICATION

Place Page Optimization

Listing Management

Mobile Website

Review Marketing

Local SEO

Digital Dashboard

Paid Advertising

Social Media

Email Marketing

Content Generation

A trusted partner makes sense no matter what size your budget is.

Page 29: LSA Bootcamp Chicago: Making the Most of a Limited Marketing Budget (RevLocal)

Case StudiesIndustry Specific Results

And StoriesRevLocal.com/Learn/CaseStudies