lsad 2012 degree show
DESCRIPTION
Promotional material pitch for the 2012 Liverpool School of Art & Design Degree ShowTRANSCRIPT
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Research >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Research > Existing promotional material
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Research > LSAD Building
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
I wanted to move away from the current style being used to promote the LSAD in order to give the University a bolder and clearer identity inspired by the building’s architecture which I’ve studied and been inspired by, and to put my own stylistic stamp on it all.
So for the promotional material I’ve come up with a new typographic and visual approach that mirrors the buildings clean, modern and minimalist interior combined with it’s strong architectural exterior...
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Typography >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Replica Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
The Replica type family was created in 2009 by Lineto type foundry.
My reasons for adopting this type family is to reference the clean cut modern look of the LSAD building. Replica has subtle touches to the edges of some letterforms which make it much more interesting and modern, like the structure of the LSAD building.
I currently only have the Bold ver-sion of Replica so for the promotion-al and potential future art direction of the ADA to stay fluid and consist-ent I will require funding to attain the other type weights.
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Poster >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Invite >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
You are cordially invited to the Liverpool School of Art & Design 2012 Degree Show Private view, taking place on Thursday 24 May, from 5pm.
Showcasing the creative endeavours of students from:
ARCHITECTURE/FASHION DESIGN/FASHION COMMUNICATION/FINE ART/GRAPHIC ARTS/INTERIOR DESIGN/PRODUCT DESIGN/
During the evening there will be a Fashion Catwalk at 5pm & 8pm, brought to you by the Fashion Design students, flaunting future trends, accompanied by alchohol a plenty.
We hope to see you there!
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Web Banners >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
LSADLiverpool School of Art & Design 2012 Degree Show
May 24—15 June 2012/10—4PM/Mon—Fri/
LSAD-FINE ART-INTERIOR DESIGN-PRODUCT DESIGN-GRAPHIC ARTS-POPULAR MUSIC STUDIES-FASHION
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Additional Materials & Ideas >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Degree show handouts >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
LSAD
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Signage & Wayfinding >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
ARCHITECTURE
FINE ART GRAPHIC DESIGN & ILLUSTRATION
HISTORY OF ART
SPACIAL DESIGN POPULAR MUSIC STUDIES
FASHION
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Website >
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Website > Needs updating with new visual look and needs to be updated with new posts regularly
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Printing>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
All printed material will be risograph printed with the exception of the large format posters being screen printed in house.
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Paper stocks>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Poster: Invite: Handout:
GFSmith Colorplan White 350gsmColorset White 250gsmCocoon 100gsm
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Costings>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Costings> Subject to number of units required. I’ll gather quotes from printers if successful with pitch.
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Aspirations>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
LSAD Fellowship ProgramAspirations>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
Progress>
http://ay-up-creative.co.uk
@jamesfalkingham
LSAD Degree Show Publicity Brief
Pitch: 13/02/12
http://lsad-promotional.tumblr.com/
http://lsad-promotional.tumblr.com/Progress>