Who We AreList Services Corporation (LSC) has helped our clients to grow their businesses for over 30 years. Our recipe for success combines industry experience and an innovative approach to direct marketing. Whether you need a mailing list, an email solution or a PPC campaign, LSC has the people and access to the sources to provide top shelf solutions. Our service bureau provides the ability to close the loop of testing, analyzing and refining offline and digital campaigns.

The LSC umbrella covers List Management, List Brokerage, Data Enhancement, Fundraising and LSC Digital/Service Bureau divisions.

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Client Sampling

Technology

Industry Affiliations

Services

Database ServicesEach services offering can be combined with LSC’s data to enhance projects and to increase prospecting opportunities. By adding new data, we can identify multi-buyers, suppression groups and new prospects:

Data Hygiene Services

USPS Hygiene Services – NCOA, DSF, DPV, CASS

Suppression – DMA, DNC, CAN-SPAM, Deceased, Proprietary

Merge-Purge – Consumer, Business, Residential, Hybrid

Database Services

Data management, automation and transformation services

Hosted access to data, promotion history and data enhancements

Predictive modeling / campaign selection

Data Enhancements

Over 300 Consumer data points

Over 25 Business data points

Web Marketing Services Affiliate Program

CPC

CPA / CPL

CPS

E-mail

E-mail Services

Complete e-mail management from concept and design to execution and reporting

Consulting

We will help you with a complete marketing plan to get your web campaign off the

ground.

Approach

Approach to eMarketingStop Taking Bad Leads!!

Companies seem to focus customer acquisition strategy only on online lead generation. These high volume Internet-based programs frequently deliver low response rates, and often damage a company’s online reputation because the lead sources being used are unreliable or underperform.

LSC Digital combats these challenges by utilizing technology to certify lead and lead source quality, while automatically stopping poor leads from being used, before they cause reputation problems

Approach to eMarketingKey Functionalities – Stop Taking Bad Leads!!

APIs that import leads designated by source, medium, and name

Initial lead cleansing, eliminating non-conforming email addresses

Auto-responders for leads passing initial thresholds

Conversion cascade that include auto-responder plus at least two more campaigns

List cleansing for bounces, unsubscribes, and complaints during conversion cascade

Detailed reporting to the source, medium, and name level

Automated control panel that stops mailing immediately if thresholds are exceeded

Certification for all leads and lead sources meeting thresholds

Program Reach

Program Reach LSC Digital can drive quality results and extend your reach by

providing access to affiliate marketing's most productive network of publishers.

Traffic profile is comprised of Email, Pay-Per-Click (PPC), Web Display and Cash Back/Coupon options all of which will be driving traffic to campaigns. Below is a representation of our typical annual traffic and breakout by category.

Current Active Distribution Partners = 155,000+

Current Traffic Volume 20 Billion Impressions / 2 Billion Clicks

Distribution

45% - Email

5% - Cash Back/Coupon

30% - Pay-Per-Click

20% - Web Display

Access to Top Networks

Program Management

Lead GenerationWe understand that our client’s brand means everything to them. We also know there is a lot of pressure to build the brand and traffic through innovative digital programs. We manage our programs in a way that offers the ability to control all aspects of the entire channel:

Offer the only certified accurate tracking platform - IAB certified Robust Fraud Management Feature Set Offer our Cross Publication Portal Accurate and Reliable suppression lists are key to maintaining optimal

delivery rates while ensuring CAN-SPAM email compliance. Affiliate partners will receive the most current suppression lists possible while meeting current FTC guidelines:

Central control of your entire channel