lsc presentation
TRANSCRIPT
04/11/23 Trendbyte Ltd | Dissemination Report 1
LSC Project Dissemination Event
Trendbyte Ltd
04/11/23 Trendbyte Ltd | Dissemination Report 2
Event Plan
Presentation Introduction Project Findings Web and Marketing Entrepreneurs’ Feedback Close
Networking Opportunities & Lunch
04/11/23 Trendbyte Ltd | Dissemination Report 3
Project Findings
Leslie McDonald
04/11/23 Trendbyte Ltd | Dissemination Report 4
Project FindingsContent
Background and context The project Activities and outputs Key Findings Conclusions Recommendations
04/11/23 Trendbyte Ltd | Dissemination Report 5
Project FindingsBackground
Established 1999 Business & Management Project Team May 2003 – February 2005 Funded by LSC Nottinghamshire
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Project FindingsImportance
High tendency towards self-employment Lack of available data to analyse trends and needs Good management skills important to the economy Sustainability connected to the management of the
business Ethnic minorities not doing as well as they should be Business Advice and Training not reaching
Entrepreneurs
04/11/23 Trendbyte Ltd | Dissemination Report 7
Project FindingsProject Aim
“Conduct research into Management and Leadership skills gaps of BME entrepreneurs and managers. Identify Business development issues and provide practical support”
Skills audits Identify management & leadership issues Provide appropriate hand holding support Share findings with support agencies
04/11/23 Trendbyte Ltd | Dissemination Report 8
Project FindingsProject Activities
Literature review Recruitment of Participants Skills audit Business Development Plan Technical HRD Support
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Project FindingsBeneficiary Profile
STATUS SECTOR ETHNIC ORIGIN
Start-up ExistingCommercia
lSocial African Caribbean Asian
Men 8 7 13 2 3 6 6
Women 2 8 6 4 2 6 1
Total 10 15 19 6 5 12 7
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Project FindingsLiterature Review | Key Findings
Skills & Knowledge Motivation Barriers
Running Business Influenced Concentration
Business Planning Labour Market
Blockage Discrimination
Marketing African/Caribbean Finance
Administrative Location
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Project FindingsSkills Gap
Money - Strategic Planning - Quality/Admin - Winning Business
Leadership and Management Skills
14
6
5
1
3
11
9
11
10
4
0
4
2
9
7
8
24
10
5
5
5
20
16
19
0 5 10 15 20 25 30
Strategy
Drive
Communication
Motivation
Delegation
Winning Business
Quality
Money
Number of Beneficiary
Total
Female
Male
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Project FindingsSkills Gap (2)
Skills Gap - Communications
0 5 10 15 20 25 30 35 40 45
Women
Men
Social Enterprises
Commercial Enterprises
Start-up
Existing Businesses
African
South Asian
Caribbean
Per centSeries1 0 33 0 26 30 13 40 28 8
Women MenSocial
EnterprisesCommercial Enterprises
Start-upExisting
BusinessesAfrican South Asian Caribbean
04/11/23 Trendbyte Ltd | Dissemination Report 13
Project FindingsSkills Gap (3)
Skills Gap - Strategic Planning
88 90 92 94 96 98 100 102
Women
Men
Social Enterprises
Commercial Enterprises
Start-up
Existing Businesses
African
South Asian
Caribbean
Per centSeries1 100 93 100 95 100 93 100 100 92
Women MenSocial
EnterprisesCommercial Enterprises
Start-upExisting
BusinessesAfrican South Asian Caribbean
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Project FindingsDevelopment Issues
Business Development Issues
22
13
21
13
22
20
16
19
19
17
20
16
1
5
7
17
4
7
0 5 10 15 20 25
Strategic Plan
Administration
Marketing
Business Controls
Finance
I CT
Premises
Management Development
Personnel/Management
Staff Development
Policies
Legal/Structure
Transport
Communications
Quality Assurance
Service Development
Business registration
Risk Assessment
Number of Businesses
04/11/23 Trendbyte Ltd | Dissemination Report 15
Project FindingsBusiness Issues
Busiess I ssues - Ethnic Monitor
0
20
40
60
80
100
120
Strate
gic
Plan
Admin
istra
tion
Marke
ting
Busin
ess C
ontro
ls
Finan
ce ICT
Prem
ises
Manag
emen
t Dev
elopm
ent
Pers
onne
l/Man
agem
ent
Staff D
evelo
pmen
t
Polic
ies
Lega
l/Struc
ture
Tran
spor
t
Comm
unica
tions
Qualit
y As
sura
nce
Servic
e Dev
elop
men
t
Busin
ess r
egist
ratio
n
Risk A
sses
smen
t
Per
cen
t
African
Caribbean
SouthAsian
04/11/23 Trendbyte Ltd | Dissemination Report 16
Project FindingsHRD Support Provided
Strategic Planning Marketing / Communication Finance & Funding
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Project FindingsHRD Support Provided (2)
TECHNICAL HRD SUPPORT
714.5
233.5
579.5
193
223.25
137
6
313.25
0 100 200 300 400 500 600 700 800
Strategic Planning
Structure
Communication
Board Development
Personnel
Project Management
Quality
Funding
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Project FindingsHRD Support Status
UTILIZATION OF HRD TECHNICAL SUPPORTNew -v - Existing BUSINESSES
0
50
100
150
200
250
300
350
400
450
500
Nu
mbe
r o
f H
ou
rs
Start-up
Existing
Start-up 228.25 249 113.25 0 0 136.5 0 40
Existing 351.25 465.5 120.25 193 137 176.75 6 183.25
Marketing/Communication
Strategic Planning
Formation/Structure
Management/Governance
Project Management
Finance/Funding Quality Personnel/HRD
04/11/23 Trendbyte Ltd | Dissemination Report 19
Project FindingsKey Findings | Skills Gaps
No significant differences in skills gaps between men and women
Women – Motivation was lower Men – Communication was lower Social Enterprises – Motivation and delegation Commercial Enterprises – Communication African Entrepreneurs – Winning Business Caribbean Entrepreneurs - Motivation South Asian Entrepreneurs - Drive
04/11/23 Trendbyte Ltd | Dissemination Report 20
Project FindingsKey Findings | Business Development
No significant differences of business development issues
Key Issues: Strategy/Business Planning Finance/Funding Marketing – Winning new customers ICT – Not making use of Internet Policies – Lack of formal policies
04/11/23 Trendbyte Ltd | Dissemination Report 21
Project FindingsKey Findings | Technical HRD Support
Amount of support time was roughly same for male and females
High demand for strategic planning
Caribbean and Social Entrepreneurs have wider range of support needs.
South Asian Entrepreneurs had less business issues to address
Key Support areas:
Strategic/Business Planning
Marketing/communications Performance Management Financial Management
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Project FindingsConclusions
BME Entrepreneurs/managers have similar not same needs Support needs distinctive – not been met by existing
agencies Under representation on existing programme Support must be a balance of advice and practical support Reliable data to analyse trends and issues is required Lack of recognition of BME Business champions/expertise Project represent excellent value and achieved its
objectives
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Project FindingsKey Outputs
14 new strategic plans 3 new businesses started 8 registered limited companies 25 non-executive Directors trained 2 organisations’ commitment to Investors
in People 1 Quality System Assessment Action Plan
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Project FindingsRecommendations
Wider needs analysis undertaken and acted up on
Engagement strategy drawn up by Business Support Services
Further help and support to existing participants
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Web Design & Marketing
Andrew Faulkner
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Web-Design & MarketingIntroduction
What is Web-design & Marketing? Aims & Objectives Processes Outputs Findings
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Web-Design & MarketingWhat is it?
Branding Obtaining a website Web presence Effective use of a website & brand
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Web-Design & MarketingProject Aims & Objectives
Design, brand & market the clients’ websites
Educate in jargon-free manner Communication Expectations Processes
Find & report skills gaps Other technical services
04/11/23 Trendbyte Ltd | Dissemination Report 29
Web-Design & MarketingProcesses
04/11/23 Trendbyte Ltd | Dissemination Report 30
Web-Design & MarketingOutputs
8 complete websites, 7 new brands, 1 renewed brand:
4 Stationery packs, 1 Leaflet campaign Directory listings placed & search submissions made
04/11/23 Trendbyte Ltd | Dissemination Report 31
Web-Design & MarketingFindings – Client Facts
Stats 29% - Clients that assumed they would have
no input 57% - Clients that struggled to produce
content 57% - Clients that admitted to not knowing
where to find web-design services
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Web-Design & MarketingFindings – Client Facts (2)
3 types of client:1. Are ready to create a web-presence for their
organisation and have done research into the matter.
2. Realise they need to gain a web-presence but put little thought into their site.
3. Feel they are not ready to project themselves onto the Internet.
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Web-Design & MarketingFindings – General Conclusions
Whatever the level of technical knowledge of a client, the clients expect to be confused by jargon.
Clients, even technically able ones, lose confidence when using the Internet.
The cost of a website build is a major factor for clients avoiding using web designers.
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Web-Design & MarketingFindings – General Conclusions
Clients fear that communication will be minimal, but then offer little input when they realise otherwise.
The concept design is generally designed quickly, but content is hard to obtain from a client.
Most services offered were used by the clients.
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Web-Design & MarketingFindings – Needs & Recommendations
If ready for Internet presence: Educating entrepreneurs in the ways of Internet Marketing and
Web Presence and how to get the best out of design services Designers must keep discussions free of jargon and treat the
project in a business style. Meet in the middle
If not ready/unsure: Business services to examine the organisation at a base level –
creating missions, values and targets Encouraging entrepreneurs to embrace new methods of doing
business – not to fear/ignore them
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Entrepreneurs’ Feedback
Leslie McDonald
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Close
Thank You
W. www.trendbyte.comT. 0115 875 8808
Now to network…and lunch…