lss'11: can social media be outsourced?
DESCRIPTION
Can Social Media Be Outsourced?The starting point of the debate will be from the perspective of the small and medium sized local business. The questions we will explore include:Is it effective for a local business to outsource some or all of its social media activity?Does it scale?Is it even ethical?What process should a local business use to decide the strategy on in-house vs. outsource?What criteria should they use to choose the right supplier/partner?TRANSCRIPT
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CAN SOCIAL MEDIA BE OUTSOURCED?
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FIRST, SOME CALIBRATION DATA
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Years Of Experience
Hou
rs P
er W
eek
“Almost two-thirds or people with 3 or more
years of experience spend 10+ hours a week
doing social media activities”
Years of experience and time commitment
are proportional
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IS OUTSOURCING RISINGBECAUSE
TRUST IS DECLINING ?
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THE WIDENING TRUST GAP
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OR ARE WE MAKINGOUR OWN HOMEWORK?
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I tweet Therefore I am
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3TRADE-OFFSTO CONSIDER
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AUTHENTICVOICE VS CONSISTENT
MESSAGE
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MESSAGECONTROL VS CONTROL
FREAK
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EMPOWEREMPLOYEES VS UNLEASH
HOUNDS
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3TRADE-OFFS
40MINUTES
5EXPERTS
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Simon Baptist, European Directories Eric Partaker, Co-Founder ChilangoSeb Provencher, Founder NediumJustin Sanger, Founder JoinHere
Dennis Yu CEO Blitz Local
CAN SOCIAL MEDIA BE OUTSOURCED?