lu chien i's portfolio

LU CHIEN I’s PORTFOLIO

Contents

ABOUT ME 01

DOCUMENTARY FILM 05 VOLUNTEERS OF CITY

ANIMATION 19

VISUAL EFFECT DESIGN 35

WHAT MATTERS TO YOU

THE MOMENT

ADVERTISING DESIGN 41CHUNGHUA PERFUME

COOKIE ROLLS AND ROLLS

GRAPHIC DESIGN 47

CHARACTER DESIGN 59CHARACTER OF 85°C CAFE

WEBSITE DESIGN 65

UNCONCERNED

WHAT MATTERS TO YOU

WE LOVE EARTH

LITERARY MONOPOLY

98.6°F

MAX LIFE NEWSLETTERLINE SHOW STUDIO WEBSITE

Contents

ABOUT ME 01

DOCUMENTARY FILM 05 VOLUNTEERS OF CITY

ANIMATION 19

VISUAL EFFECT DESIGN 35

WHAT MATTERS TO YOU

THE MOMENT

ADVERTISING DESIGN 41CHUNGHUA PERFUME

COOKIE ROLLS AND ROLLS

GRAPHIC DESIGN 47

CHARACTER DESIGN 59CHARACTER OF 85°C CAFE

WEBSITE DESIGN 65

UNCONCERNED

WHAT MATTERS TO YOU

WE LOVE EARTH

LITERARY MONOPOLY

98.6°F

MAX LIFE NEWSLETTERLINE SHOW STUDIO WEBSITE

ABOUT MEMISS LU 03 04

ABOUT ME

MISS LUPersonal Data

NAME LU, CHIEN-I

D.O.B 08 Mar. 1989

MOBILE +886-918-663-795

E MAIL [email protected]

ADDRESS 11F., No.1317, Zhongzheng Rd., Taoyuan City,

Taoyuan County 330, Taiwan (R.O.C.)

Sep. 2007- Jun. 2011 Tatung University, Taipei, Taiwan

Bachelor of Science Industrial Design

Major in Media Design

Nov. 2011- Sep. 2012 Eastern Realty Company, Taipei, Taiwan

Position: Web visual designer

Designed corporate websites and banners

Advertised company using online search engines

Aug. 2011-Nov. 2011 Max Life Company, Taoyuan, Taiwan

Sep. 2010-May. 2011 Tatung University,

Position: Finance officer

Sep. 2009-Jun. 2010 Tatung University,

Student Organization, Industrial Design Dept

Position: Art team member

Jul. 2009-Aug. 2009 Line Show Studio, Taipei, Taiwan

Position: Assistant Designer

Designed websites, posters, and manuals

May 2009 Volunteered at 28th YODET Young Design Exhibition

March 2009 Volunteered at ”Linking Park” Spring Artists Open

Studio

June 2011 Discovery Film competition - Participant

May 2011 30th YODET Young Design Exhibition - Participant

April 2010 19th Times Young Creative Award of Graphic Design -

October 2009 I Card, I Design - Nominated

August 2009 Happy Light“Pika Pika” Award of photography - third place &

Popular Special Award

Nominated

March 2009 Tatung University - Navigation system for the campus natural

ecosystem - MasterpieceEduation

Experience Extracurricular

Graduate production, Industrial Design Dept

Participant

ABOUT ME

MISS LUPersonal Data

NAME LU, CHIEN-I

D.O.B 08 Mar. 1989

MOBILE +886-918-663-795

E MAIL [email protected]

ADDRESS 11F., No.1317, Zhongzheng Rd., Taoyuan City,

Taoyuan County 330, Taiwan (R.O.C.)

Sep. 2007- Jun. 2011 Tatung University, Taipei, Taiwan

Bachelor of Science Industrial Design

Major in Media Design

Nov. 2011- Sep. 2012 Eastern Realty Company, Taipei, Taiwan

Advertised company using online search engines

Aug. 2011-Nov. 2011 Max Life Company, Taoyuan, Taiwan

Sep. 2010-May. 2011 Tatung University,

Position: Finance officer

Sep. 2009-Jun. 2010 Tatung University,

Student Organization, Industrial Design Dept

Position: Art team member

Jul. 2009-Aug. 2009 Line Show Studio, Taipei, Taiwan

Position: Assistant Designer

Designed websites, posters, and manuals

May 2009 Volunteered at 28th YODET Young Design Exhibition

March 2009 Volunteered at ”Linking Park” Spring Artists Open

Studio

June 2011 Discovery Film competition - Participant

May 2011 30th YODET Young Design Exhibition - Participant

October 2009 I Card, I Design - Nominated

August 2009 Happy Light“Pika Pika” Award of photography - third place &

Popular Special Award

Nominated

March 2009 Tatung University - Navigation system for the campus natural

ecosystem - MasterpieceEduation

Experience Extracurricular

Graduate production, Industrial Design Dept

Participant

DOCUMENTARYFILM VOLUNTEERS OF CITY 07 18

DOCUMENTARY FILM

VOLENTEERSOF CITY

3min 04sec

Lu, Chien-IChen, Jing-Yi

Chen, Chien-JuCheng, Kai-Jen

Li, Jia-YuanHsieh, Meng-Yu

DESIGNERS

This is a documentary about volunteers. We considered

that the volunteers are unknown heroes in Taiwan. The

formal film is a short documentary. In addition, we also

filmed five short pieces about individual organizations

we visited. In the individual organizations parts, you can

better understand what they are doing and what they

want to do for Taiwan.

DOCUMENTARY FILM

VOLENTEERSOF CITY

3min 04sec

Lu, Chien-IChen, Jing-Yi

Chen, Chien-JuCheng, Kai-Jen

Li, Jia-YuanHsieh, Meng-Yu

DESIGNERS

This is a documentary about volunteers. We considered

that the volunteers are unknown heroes in Taiwan. The

formal film is a short documentary. In addition, we also

filmed five short pieces about individual organizations

we visited. In the individual organizations parts, you can

better understand what they are doing and what they

want to do for Taiwan.

DOCUMENTARY FILM

VOLENTEERS OF CITY

Concept

Photos of our woking

Our Design Process

In the same city, and the same 24 hour period,

but the differences are in what they choose to

devote themselves to.

VOLUNTEERS OF CITY is a documentary about

volunteers in five different areas, who are all

willing to spend their time attempting to care for

people, animals or the environment in Taiwan.

They whole heartedly do their jobs to help and

hope that Taiwan will be better. As designers,

our responsibility is recording by film, in this way

we interpret what we have seen and experi-

enced. Moreover, we hope to make people

moved by this film and hope to pass through the

spirit of documentary, VOLUNTEERS OF CITY.

At the beginning, we had trouble in using the

video camera. This was our first time to try

designing a documentary. We were not familiar

with our equipment, therefore, when we saw our

first shoot on the computer; it was not in line with

our expectations. After this experience, we

started not only to learn more about our device

but also to see a lot of video to improve our

perception, and hoped it would help us to able to

take better frames.

During shooting this documentary, the most

difficult things were choosing the right organiza-

tions and how to make people affected by our

film. We think the most important part of doing

our documentary is to make people feel

touched by it, only in this way, will our film be

meaningful.

The theme of our shooting covers five volunteer

groups from different areas. We did a lot of

trade-offs to present the formal film within

three minutes, and let people understand this

story in the shortest time. It is not usual to do a

three-minute documentary, however, we did

our best to change a long story into a condensed

film and splicing it made it more powerful.

Hard work does pay, as we finally finished the

film and we were all proud of our work. It was a

great lesson for me to better understand about

the importance of teamwork and clearly know

that design is a potent medium for moving

people’s hearts, changing their opinions and thus

making the world a better place.

DOCUMENTARY FILM

VOLENTEERS OF CITY

Concept

Photos of our woking

Our Design Process

In the same city, and the same 24 hour period,

but the differences are in what they choose to

devote themselves to.

VOLUNTEERS OF CITY is a documentary about

volunteers in five different areas, who are all

willing to spend their time attempting to care for

people, animals or the environment in Taiwan.

They whole heartedly do their jobs to help and

hope that Taiwan will be better. As designers,

our responsibility is recording by film, in this way

we interpret what we have seen and experi-

enced. Moreover, we hope to make people

moved by this film and hope to pass through the

spirit of documentary, VOLUNTEERS OF CITY.

At the beginning, we had trouble in using the

video camera. This was our first time to try

designing a documentary. We were not familiar

with our equipment, therefore, when we saw our

first shoot on the computer; it was not in line with

our expectations. After this experience, we

started not only to learn more about our device

but also to see a lot of video to improve our

perception, and hoped it would help us to able to

take better frames.

During shooting this documentary, the most

difficult things were choosing the right organiza-

tions and how to make people affected by our

film. We think the most important part of doing

our documentary is to make people feel

touched by it, only in this way, will our film be

meaningful.

The theme of our shooting covers five volunteer

groups from different areas. We did a lot of

trade-offs to present the formal film within

three minutes, and let people understand this

story in the shortest time. It is not usual to do a

three-minute documentary, however, we did

our best to change a long story into a condensed

film and splicing it made it more powerful.

Hard work does pay, as we finally finished the

film and we were all proud of our work. It was a

great lesson for me to better understand about

the importance of teamwork and clearly know

that design is a potent medium for moving

people’s hearts, changing their opinions and thus

making the world a better place.

DOCUMENTARY FILM

VOLENTEERS OF CITYScene Capture

01 02 03 04

05 06 07 08

09 10 11 12

13 14 15 16

17 18 19 20

21 22 23 24

DOCUMENTARY FILM

01 02 03 04

05 06 07 08

09 10 11 12

13 14 15 16

17 18 19 20

21 22 23 24

DOCUMENTARY FILM

25 26 27 28

29 30 31 32

33 34 35 36

37 38 39 40

41 42 43 44

DOCUMENTARY FILM

25 26 27 28

29 30 31 32

33 34 35 36

37 38 39 40

41 42 43 44

DOCUMENTARY FILM

VOLENTEERS OF CITYPostcard

Interactive Flash

captures of interactive flash exhibition

The five different kinds of postcard have two sides, each with two photo-

graphs and a topic. The postcards we designed were printed on trans-

parent sheet, so that it has a gloss on it. Although it was our first attempt,

the results were pretty good.

In order to introduce details of the five different volunteer

units in the exhibition, we designed an interactive flash

menu, which contained detailed referral concepts and

entire individual organizations with videos. Audiences are

able to gain a more in-depth understanding about volun-

teer organizations from this interactive flash presenter in

our exhibit.

DOCUMENTARY FILM

VOLENTEERS OF CITYPostcard

Interactive Flash

captures of interactive flash exhibition

The five different kinds of postcard have two sides, each with two photo-

graphs and a topic. The postcards we designed were printed on trans-

parent sheet, so that it has a gloss on it. Although it was our first attempt,

the results were pretty good.

In order to introduce details of the five different volunteer

units in the exhibition, we designed an interactive flash

menu, which contained detailed referral concepts and

entire individual organizations with videos. Audiences are

able to gain a more in-depth understanding about volun-

teer organizations from this interactive flash presenter in

our exhibit.

DOCUMENTARY FILM

VOLENTEERS OF CITY

Exhibition

Working on VOLUNTEERS OF CITY from scratch,

from simple information into a complete work

presented in the exhibition, and the sense of

accomplishment we gained in the process cannot

be put into words. When we explained to the

audiences in the exhibition, they gave us some

support and encouragement at the same time,

and even provided more information to us and

shared their own experiences. These interactions

have increased the value of this work VOLUN-

TEERS OF CITY, and let us have the power to move

forward. Although tired, the four-day exhibition

was really worthwhile. Thanks to the help of our

instructor, friends, classmates, and all of the

volunteers in our film.

DOCUMENTARY FILM

VOLENTEERS OF CITY

Exhibition

Working on VOLUNTEERS OF CITY from scratch,

from simple information into a complete work

presented in the exhibition, and the sense of

accomplishment we gained in the process cannot

be put into words. When we explained to the

audiences in the exhibition, they gave us some

support and encouragement at the same time,

and even provided more information to us and

shared their own experiences. These interactions

have increased the value of this work VOLUN-

TEERS OF CITY, and let us have the power to move

forward. Although tired, the four-day exhibition

was really worthwhile. Thanks to the help of our

instructor, friends, classmates, and all of the

volunteers in our film.

ANIMATIONWHAT MATTERS TO YOUCOOKIE ROLLS AND ROLLS

ANIMATION

Cookie Rolls And Rolls

First draft

The beginning of this story is a greedy little

mouse who wants to steal a biscuit from a

grocery, however, it did not expect that the

cookie would fall to the ground and start

rolling away. In the end, does the hungry

mouse eat the cookie as its fulfilled wish or

endlessly chase it?

Story Board

01 ~ 06

07 ~ 12

13 ~ 18

19 ~ 24

ANIMATION

First draft

The beginning of this story is a greedy little

mouse who wants to steal a biscuit from a

grocery, however, it did not expect that the

cookie would fall to the ground and start

rolling away. In the end, does the hungry

mouse eat the cookie as its fulfilled wish or

endlessly chase it?

Story Board

01 ~ 06

07 ~ 12

13 ~ 18

19 ~ 24

ANIMATION

Character Design

Girl Police

BackerDogMouse

sketch

ANIMATION

Character Design

Girl Police

BackerDogMouse

sketch

ANIMATION

Cookie Rolls And RollsScene Design

PracticeBecause this is a small animation, I began to study the physical movements of the characters and found that creating the action requires very profound knowl-

edge. So we started learning it from books and carefully observed the movement on Videos. Finally, we found some tips and the action of the roles become

much smoother.

ANIMATION

Cookie Rolls And RollsScene Design

PracticeBecause this is a small animation, I began to study the physical movements of the characters and found that creating the action requires very profound knowl-

edge. So we started learning it from books and carefully observed the movement on Videos. Finally, we found some tips and the action of the roles become

much smoother.

ANIMATION

Cookie Rolls And RollsScene Capture

01 02 03 04

05 06 07 08

13 14 15 16

17 18 19 20

09 10 11 12

Title - The cookie

He jumped up and reached one piece of the cookie

She saw the mouse running past her

A girl and her dog was buying some bread They run pass the corner The dog started chasing the cat The girl started running without paying, so the backer started chasing them

She jumped down and started chasing it Around the corner

But the cookie fell to the ground and started rolling away

A cat was sleeping on a chair She heard some voice

Zoom in to a grocery He saw a box of cookie was opened He wanted to get one of themA mouse go through the grocery

The cookie was eaten Houses get into the scene layer by layer The sun rises as usual

ANIMATION

01 02 03 04

05 06 07 08

13 14 15 16

17 18 19 20

09 10 11 12

Title - The cookie

He jumped up and reached one piece of the cookie

She saw the mouse running past her

A girl and her dog was buying some bread They run pass the corner The dog started chasing the cat The girl started running without paying, so the backer started chasing them

She jumped down and started chasing it Around the corner

But the cookie fell to the ground and started rolling away

A cat was sleeping on a chair She heard some voice

Zoom in to a grocery He saw a box of cookie was opened He wanted to get one of themA mouse go through the grocery

The cookie was eaten Houses get into the scene layer by layer The sun rises as usual

ANIMATION

21 22 23 24

25 26 27 28

29 30 31 32

33 34 35 36

They ran and ran

He picked it up and ate it The baby was happy but the mouse was not

They ran into a park A baby was playing there He saw the cookie

They ran by him He though it is too dangerous so he wanted to stop them

A police was walking on the street

ANIMATION

21 22 23 24

25 26 27 28

29 30 31 32

33 34 35 36

They ran and ran

He picked it up and ate it The baby was happy but the mouse was not

They ran into a park A baby was playing there He saw the cookie

They ran by him He though it is too dangerous so he wanted to stop them

A police was walking on the street

ANIMATION

What Matters To You

Character Design

There are many things to worry about in our mind, and what

matters to you?

I thought about the answer to this question for a long time,

and finally decided to follow my mental initial thoughts. I

think my family is what I care about most. In any case, your

family is your best patron.

First draft

The little boy

I hope that this story will show the most pure feelings, so I designed my character with just simple lines. I think simple lines make the audience pay more attention to what you mean.

ANIMATION

What Matters To You

Character Design

There are many things to worry about in our mind, and what

matters to you?

I thought about the answer to this question for a long time,

and finally decided to follow my mental initial thoughts. I

think my family is what I care about most. In any case, your

family is your best patron.

First draft

The little boy

I hope that this story will show the most pure feelings, so I designed my character with just simple lines. I think simple lines make the audience pay more attention to what you mean.

ANIMATION

What Matters To YouScene Capture

01 02 03 04 13 14 15 16

18 19 2005 06 07 08

09 10 11 12

Turn on the screen

He squatted down

A lot of sign come out

He took out the key The door was opened

Tittle - What Matters To You The little boy walked in Paper airplane fly to the little boy He opened the paper

He was very happy to see that The door opened againIt is his family

What matters to you?

The paper started appearing a picture

ANIMATION

What Matters To YouScene Capture

01 02 03 04 13 14 15 16

18 19 2005 06 07 08

09 10 11 12

Turn on the screen

He squatted down

A lot of sign come out

He took out the key The door was opened

Tittle - What Matters To You The little boy walked in Paper airplane fly to the little boy He opened the paper

He was very happy to see that The door opened againIt is his family

What matters to you?

The paper started appearing a picture

VISUAL EFFECTTHE MOMENT 37 40DESIGN

VISUAL EFFECT FILM

The Moment

Story Board

This is a story about photography. A man, who

really loves to take pictures, found he always

sees different things in his own photos. And

suddenly he found the world in his camera is

different from the reality. We chose the blue

tones of the image, and made the movie so it

has a strong special color.

01 02 03 04

05 06 07 08

09 10 11 12

VISUAL EFFECT FILM

The Moment

Story Board

This is a story about photography. A man, who

really loves to take pictures, found he always

sees different things in his own photos. And

suddenly he found the world in his camera is

different from the reality. We chose the blue

tones of the image, and made the movie so it

has a strong special color.

01 02 03 04

05 06 07 08

09 10 11 12

VISUAL EFFECT FILM

The Moment

Scene Capture

01 02 03 04

05 06 07 08

09 10 11 12

13 14 15 16

The boy was taking pictures

He went taking pictures again Appeared a lot of he in the scene He was taking pictures at night

He found someone was chasing him He ran and ran

When he suddenly turn his head He saw someone was in front of him

He was looking at the pictures and feltthe pictures were not good

VISUAL EFFECT FILM

The Moment

Scene Capture

01 02 03 04

05 06 07 08

09 10 11 12

13 14 15 16

The boy was taking pictures

He went taking pictures again Appeared a lot of he in the scene He was taking pictures at night

He found someone was chasing him He ran and ran

When he suddenly turn his head He saw someone was in front of him

He was looking at the pictures and feltthe pictures were not good

ADVERTISINGCHUNGHUA PERFUME 43 46DESIGN

ADVERTISING DESIGN

Chunhua Perfume Creative Thinking

In the beginning, I did market

research. I collected a lot of commer-

cial perfume bottles, and classified

each according to their color and

bottle curve. The results showed that

the bottle with the round shape and

the elegant color are more popular

than other kinds.

I chose round as the starting point for the design. I also chose the Oriental sense of window grilles. I think the windows

are associated with buildings inside and outside and the window grilles let pedestrians passing by stop to admire its

beautiful pattern. Just as perfume not only adds color between people, but also makes a good impression.

Market Research

sketch

ADVERTISING DESIGN

Chunhua Perfume Creative Thinking

In the beginning, I did market

research. I collected a lot of commer-

cial perfume bottles, and classified

each according to their color and

bottle curve. The results showed that

the bottle with the round shape and

the elegant color are more popular

than other kinds.

I chose round as the starting point for the design. I also chose the Oriental sense of window grilles. I think the windows

are associated with buildings inside and outside and the window grilles let pedestrians passing by stop to admire its

beautiful pattern. Just as perfume not only adds color between people, but also makes a good impression.

Market Research

sketch

ADVERTISING DESIGN

Chunhua Perfume Advertising Scene Capture

I used transparent soap and dyed it blue to create the model, and

used metal laser cutting to create the window grilles as part of the

perfume bottle.

Model & Photographic

01 02 03 04

05 06 07 08

09 10 11 12

ADVERTISING DESIGN

Chunhua Perfume Advertising Scene Capture

I used transparent soap and dyed it blue to create the model, and

used metal laser cutting to create the window grilles as part of the

perfume bottle.

Model & Photographic

01 02 03 04

05 06 07 08

09 10 11 12

GRAPHICUNCONCERNED 57 58

WHAT MATTERS TO YOU 55 56

WE LOVE EARTH 53 54

LITERARY MONOPOLY 51 52

98.6°F 49 50

DESIGN

GRAPHICUNCONCERNED 57 58

WHAT MATTERS TO YOU 55 56

WE LOVE EARTH 53 54

LITERARY MONOPOLY 51 52

98.6°F 49 50

DESIGN

GRAPHIC DESIGN

98.6°FPoster Design

The theme of our graduation design exhibition is 98.6 ° F, and

this idea is to use our own temperature to change the world.

Now people rely a lot on using technology products in social

communication, however, we hope we could have more interac-

tion between people, and make people closer. And we think

98.6° F is the temperature of human contact.

The gap in the middle of the palm of your hands becomes

a smiling face, and it distributes the contact temperature

and happiness.

Sketch

GRAPHIC DESIGN

98.6°FPoster Design

The theme of our graduation design exhibition is 98.6 ° F, and

this idea is to use our own temperature to change the world.

Now people rely a lot on using technology products in social

communication, however, we hope we could have more interac-

tion between people, and make people closer. And we think

98.6° F is the temperature of human contact.

The gap in the middle of the palm of your hands becomes

a smiling face, and it distributes the contact temperature

and happiness.

Sketch

GRAPHIC DESIGN

Literar MonopolyPoster Design

Taipei has numerous activities.

We record them and let the Literary Monopoly laed us to

take the memories of Taipei back home with our steps.

Sketch

GRAPHIC DESIGN

Literar MonopolyPoster Design

Taipei has numerous activities.

We record them and let the Literary Monopoly laed us to

take the memories of Taipei back home with our steps.

Sketch

GRAPHIC DESIGN

We Love EarthPoster Design

On a hot summer night, eleven persons, ten flashlights, and a

camera, we were happy playing with light. At that moment,

design and fun is no distance. I believe that a healthy Earth

can bring more laughter! Turn off the lights, and join us! Do

something that is good for the earth and care about the envi-

ronment!

GRAPHIC DESIGN

We Love EarthPoster Design

On a hot summer night, eleven persons, ten flashlights, and a

camera, we were happy playing with light. At that moment,

design and fun is no distance. I believe that a healthy Earth

can bring more laughter! Turn off the lights, and join us! Do

something that is good for the earth and care about the envi-

ronment!

GRAPHIC DESIGN

What Matters To YouPoster Design

Poster DesignWe are like light bulbs; heat and light for our lives. Things

you care about will shine because of you. So shine for the

important things in you.There is something important to us in our mind and we always think of it.

Just like we get a key, and always lock in our hearts.

However, we are locked by it, too.

Sketch

There is something important to us in our mind and we always think of it.Just like we get a key, and always lock in our hearts.

Find your key and search where it is!What matters to you was something alwaye luck on our mind

We are like light bulbs;

heat and light for our lives.

Things you care about will shine because of you.

So shine for the important things of you.

GRAPHIC DESIGN

What Matters To YouPoster Design

Poster DesignWe are like light bulbs; heat and light for our lives. Things

you care about will shine because of you. So shine for the

important things in you.There is something important to us in our mind and we always think of it.

Just like we get a key, and always lock in our hearts.

Sketch

There is something important to us in our mind and we always think of it.Just like we get a key, and always lock in our hearts.

Find your key and search where it is!What matters to you was something alwaye luck on our mind

We are like light bulbs;

heat and light for our lives.

Things you care about will shine because of you.

So shine for the important things of you.

GRAPHIC DESIGN

Unconcerned Poster Design

When no life robot can beg, so will you choose a clean but no

life robots, or dirty but living beggar?

The idea of this poster is from a design of a begging robot

which I had seen at an exhibition in Taipei Fine Arts Museum.

The artist makes a begging robot with a recycled computer,

and photographed the reactions of passers-by on the robot.

As we can imagine, the technology robot attracted people’s

attention but not the real beggar. I think the community

might be too cold in how it treats people, and we are too

believing in the technology we have.

Sketch

GRAPHIC DESIGN

Unconcerned Poster Design

When no life robot can beg, so will you choose a clean but no

life robots, or dirty but living beggar?

The idea of this poster is from a design of a begging robot

which I had seen at an exhibition in Taipei Fine Arts Museum.

The artist makes a begging robot with a recycled computer,

and photographed the reactions of passers-by on the robot.

As we can imagine, the technology robot attracted people’s

attention but not the real beggar. I think the community

might be too cold in how it treats people, and we are too

believing in the technology we have.

Sketch

CHARACTERCHARACTER OF 85°C CAFE 61 64DESIGN

CHARACTER DESIGN

Character of 85°C cafe The Initial Role Setting

This is a work of design for a character for a business or a shop. I choose

85°C café as my object. 85°C café is a cafe and bakery specializing in

coffee, cakes, and breads. Each cup of coffee is brewed individually, and

at affordable prices.

Think of 85°C café, freshly brewed coffee and delicious cake first come up

in my mind, and the warm-feeling and comfortable environment are also

the impression it gives me. So I use sheep as the protagonist since most

people also feel warm and comfortable about sheep. Sheep wool’s

texture is like cream and can be used in both the coffee and cake. It

means the roles and the product can be more closely related.

85°C Coffee Truffle Cake Cream Cheesecake Strawberry Cream CakeSea Salt Coffee

Each character has a different personality represent different flavors of coffee or cake.