lucas brand book - lucas robotic system · logo robotics distributor has to be applied at the...
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G U I D E L I N E S F O R V I S U A L I D E N T I T Y - 0 1 . 0 6 . 2 0 1 7
B R A N D B O O K
LOGOTYPES
LUCAS
• Coloured version
• Greyscale
• Uses over different backgrounds
LUCAS ROBOTICS DISTRIBUTOR
• Coloured version
• Greyscale
• Uses over different backgrounds
COMMON
• Measures and margins
• Reproduction size related to other Logo
BRAND IDENTITY
• Letter paper
• Business card
• Envelops
• Panels and plates
• Multimedia
• Electronic signature
ANNEX
• Fonts
• QR code
I N D E X
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12
20
L O G O T Y P E S
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185 C solid coated
Black C solid coated
PANTONE
#E62720
#1D1D1D
HEXADECIMAL
C : 0% M : 92% J : 92% N : 0%
C : 0% M : 0% J : 0% N : 100%
CMJN
R : 230% G : 39% B : 32%
R : 29% G : 29% B : 27%
RGB
coloured versionl o g o t y p e s l u c a s
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grey scalel o g o t y p e s l u c a s
#7A7A7A
#1D1C1C
HEXADECIMAL
C : 49% M : 39% J : 92% N : 25%
C : 77% M : 68% J : 63% N : 78%
CMJN
R : 122% G : 122% B : 122%
R : 26% G : 26% B : 26%
RGB
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uses over different backgroundsl o g o t y p e s l u c a s
White Logotype over solid dark background
Black Logotype over solid neutral background
White Logotype over solid color background
White Logotype over picture with at least 60% transparent black background
White Logotype over picture and white color background
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185 C solid coated
Black C solid coated
PANTONE
#E62720
#1D1D1D
HEXADECIMAL
C : 0% M : 92% J : 92% N : 0%
C : 0% M : 0% J : 0% N : 100%
CMJN
R : 230% G : 39% B : 32%
R : 29% G : 29% B : 27%
RGB
coloured versionl o g o t y p e s l u c a s r o b o t i c d i s t r i b u t o r
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grey scalel o g o t y p e s l u c a s r o b o t i c d i s t r i b u t o r
#7A7A7A
#1D1C1C
HEXADECIMAL
C : 49% M : 39% J : 92% N : 25%
C : 77% M : 68% J : 63% N : 78%
CMJN
R : 122% G : 122% B : 122%
R : 26% G : 26% B : 26%
RGB
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uses over different backgroundsl o g o t y p e s l u c a s r o b o t i c s d i s t r i b u t o r
White Logotype over solid dark background
Black Logotype over solid neutral background
White Logotype over solid color background
White Logotype over picture with at least 60% transparent black background
White Logotype over picture and white color background
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Minimum space around the logotypes : Height and width of de the C of LUCAS
Minimum Reproduction Size
measures and marginsl o g o t y p e s c o m m o n
20 mm
6 mm
20 mm
4 mm
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In any case, the company’s logo of the partner may be used as you can see in this examples.The same width of Logo Robotics Dis-tributor must be used as distance between the 2 different logos inde-pendently by the size.
reproduction size related to other logol o g o t y p e s c o m m o n
20 mm
33 %LOGO20 mm
LOGO
B R A N D I D E N T I T Y
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letter paperb r a n d i d e n t i t y
CompanyAdressxxxxxxxxxxxxxxxxxxxPhone: xx xx xx xxFax: xx xx xx xxwww.domain.com
LOGO
CompanyAdress xxxxxxxxxxxxxxxxxxxPhone: xx xx xx xx - Fax: xx xx xx xx - www.domain.com
LOGO
The Logo Robotics Distributor should be applied in the footer of the page, in alignement to the distributor’s Logo.If the distributor’s Logo is centered or aligned in different way, the Logo Robotics Distributor should be applied in the footer of the page, with right alignement.
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business cardb r a n d i d e n t i t y
The Logo Robotics Distributor should be applied in the footer of the card, in alignement to the distributor’s Logo.If the distributor’s Logo is centered or aligned in different way, the Logo Robotics Distributor should be applied in the top of the card, with right ali-gnement.
LOGO
CompanyAdress XXXXXXXXXX, XXXXXXXXXXXXXXXXXX
Phone: XX XX XX XX - Fax: XX XX XX XXwww.domain.com - [email protected]
NamePosition
LOGO
CompanyAdress XXXXXXXXXXXXXXXXXXXXXXXXXXXXPhone: XX XX XX XXFax: +39 011 0000000www.domain.com - [email protected]
NamePosition
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envelopsb r a n d i d e n t i t y
The Logo Robotics Distributor should be applied in the footer of the envelope, in alignement to the distributor’s Logo.
LOGO CompanyAdress XXXXXX, XXXXXXXXXXXXXXXXXXXXXXXPhone: XX XX XX XX - Fax: XX XX XX XX
LOGOCompanyAdress XXXXXX, XXXXXXXXXXXXXXXXXXXXXXXPhone: XX XX XX XX - Fax: XX XX XX XX
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envelopsb r a n d i d e n t i t y
The Logo Robotics Distributor should be applied in alignement to the distributor’s Logo in both side.
LOGO CompanyAdress XXXXXX, XXXXXXXXXXXXXXXXXXXXXXXPhone: XX XX XX XX - Fax: XX XX XX XX
LOGO CompanyAdress XXXXXX, XXXXXXXXXXXXXXXXXXXXXXXvPhone: XX XX XX XX - Fax: XX XX XX XX
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panels and platesb r a n d i d e n t i t y
For horizontal panels and plates the Logo Robotics Distributor has to be applied at the bottom with right ali-gnement (Ex1) or on top with the same alignement (Ex.2), but also at bottom with left alignement (Ex.3). For vertical panels and plates the Logo is applied at the bottom centred (Ex.4).
LOGOEx 1
LOGOEx 3
LOGOEx 2
LOGO
Ex 4
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multimediab r a n d i d e n t i t y
For mutlimedia uses, the Logo Robotics Distributor is applied in the footer, aligned on the left to the distributor’s Logo (1),or in the heading at the right, alligned to the bottom of the distributor’s Logo (2).
Position 2
Position 1
Lorem IpsumLOGO
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis placerat tellus. Aliquam erat volutpat. Nullam sodales mollis metus in pulvinar. Quisque at arcu libero. Suspendisse non sem non massa semper laoreet. Suspendisse luctus sem sed quam fringilla placerat. Suspendisse facilisis, nisi et ultrices posuere, turpis ipsum cursus est, vel blandit urna massa in risus.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus vulputate vestibulum eros, vel cursus felis auctor et. Ut mattis, ante at maximus tincidunt, nulla purus sollicitudin nibh, non venenatis turpis risus eu massa. Nunc dapibus lacinia aliquet. Aenean ac libero nec neque ultricies auctor eu eget ligula. Fusce in dignissim sem. Duis ultricies enim vitae dapibus lacinia. Nam non elit lacus. Vivamus malesuada iaculis urna, in facilisis arcu vulputate at. Ut consectetur vulputate tincidunt. Aliquam erat volutpat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam vehicula volutpat tellus sit amet aliquam. Donec malesuada interdum nisl, eu mattis magna viverra sed. Cras porttitor ex eu erat fermentum aliquam. Donec ac nulla ac tellus porttitor maximus id sed metus.
Mauris luctus varius turpis. Phasellus ac nulla urna. Vestibulum vel lobortis nibh, eget mollis elit. Sed laoreet erat purus, ac vestibulum velit lobortis nec. Fusce sed eleifend massa. Morbi tincidunt, libero et iaculis eleifend, ipsum purus laoreet nunc, eget elementum arcu ligula a eros. Aliquam finibus ut est eget feugiat. Ut molestie odio ac porta pretium. Integer pretium sapien ut erat finibus tempor. Phasellus vestibulum porttitor venenatis.
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electronic signatureb r a n d i d e n t i t y
LUCAS Robotics Distributor can be used in worda as a last caption of the Distributor’s electronic signature.
First name Last namePosition
LOGO
CompanyAdress: XXXXXXXXXXXXXXXXXXXXXXXXXPhone: XX XX XX XX XXFax: XX XX XX XX XXMobile: XX XX XX XX XXe-mail: [email protected]
LUCAS Robotics Distributor
A N N E X
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fontsa n n e X
Eurostyle
A B CD Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c d e f g h i j k l m n o p q r s š t u v w x y z ž Â Ê Ô â ê ô1 2 3 4 5 6 7 8 9 0 ‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & < - + ÷ × = > ® © $ £ ¥ ¢ : ; , . *
RegularCondensedBold CondensedExtended 2Bold Extended 2
Used for: print
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fontsa n n e X
RobotoABCĆČDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzžАБВГҐДЂЕЁЄЖЗЅИІЇЙЈКЛЉМНЊОПРСТЋУЎФХЦЧЏШЩЪЫЬЭЮЯабвгґдђеёєжзѕиіїйјклљмнњопрстћуўфхцчџшщъыьэюяΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψωάΆέΈέΉίϊΐΊόΌύΰϋΎΫΏĂÂÊÔƠƯăâêôơư1234567890‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & < - + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *
ThinThin ItalicLightLight ItalicRegularRegular ItalicMediumMedium ItalicBoldBold ItalicBlackBlack Italic
Used for: web, mobile and applications
Google web font:fonts.google.com/specimen/Roboto
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Qr codea n n e X
The QR code can be used instead of or in complement of the url:
www.lucas-robotic-system.com
L U C A S F R A N C E Z A d e G u i l l è m e - 3 3 4 3 0 B A Z A S - F R A N C E
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