Brain Storming Ideas for F-1

By Poten)al Candidate Sam Bri2 

Here’s What I Know About Ludus Motorsports F-1 Externally

•  Website dedicated to the Formula 1 event with information and package prices.

•  2 event packages available •  Austin Accommodations such as Texas Capital

Website Improvement Ideas

•  Increase details about what’s included and what’s not included such as airfare.

•  Increase visibility of Ludus VIP package, instead of it being on a separate link on the left side.

•  Increase information about VIP package, this is talked about on the next page.

•  Add a tour schedule/itineraries to webpage •  Add hyperlinks to “Austin Accommodations”, to

allow potential customers to educate themselves.

Website Ideas Continued.. Add a video link video box to the “About Formula 1 tab.” Consumers connect to visual faster. Example: Current Ludus 1 Example: Proposed Ludus 2

Package Incentive Upgrade for VIP “THE FORMULA-1 VIP EXPERIENCE” *Add a track tour of Circuit Of The Americas* *Special paddock passes that replicate F1’s VIP* *Does Ludus have access to these or do we need to create a relationship with Expedia Groups?* *Tour of a Race Team After Hours (Red Bull Racing)* *The K-1 F-1 Kart Race Experience in Austin Texas*

Social Media & Marketing Push!! •  Increase Cross Traffic on Ludus F-1 Page

•  Create Facebook Campaign •  Identify and Target Audience Base using Facebook

Analytics •  Forum Blast and Blog Updates •  Twitter Campaign •  Possible Guerilla Market Campaign to Corporate

Companies •  Tour Magazine Publications, ie “Tour Spotlight”