lufthansa technik tech talk
DESCRIPTION
Here's the Tech Talk presentation I gave at Lufthansa Technik in Hamburg on 2nd November 2011TRANSCRIPT
Lufthansa Technik 2nd November 2011
Paul Saunders I work for Conduce Consulting & Conduce Software
DISCLAIMER I am NOT a tablet guru
…I might be completely wrong about this
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
zooming…..
zooming…..
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
not desirable
PCs with trick keyboards
no better battery life
more of the same software
meanwhile in Cupertino…. smartphones
laptops
3rd category device
existing market
existing market
new market
is there room for a 3rd category device?
is there room for a 3rd category device?
all day battery life
desirable
lighter & smaller than a laptop
bigger screen than a phone
fast forward to 2011….
million iPads sold to date
more than every tablet PC ever sold
fast forward to 2011….
% of Fortune 500 deploying or piloting iPad
the tablet is a proven market
this is not a fad…
GET USED TO IT
“flummoxed competition…”
% tablet market share
has
“flummoxed competition…”
tablet apps Android + RIM + others have < 1000
has
stuff to think about
hardware software deployment security
hardware
Tablet wars
vs
Tablet wars
vs
the rest…
“Our SDK / development platform is like a rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
“Our SDK / development platform is like a rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
“Our SDK / development platform is like a rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
450000 unsold Playbooks
Q: What did the Blackberry say to the other Blackberry? A: Nothing….
450000 unsold Playbooks
Q: Why did the Blackberry cross the road? A: Because it was thrown there…
450000 unsold Playbooks
Q: Did you know the iPad has a Blackberry emulator? A: It’s called Airplane mode…
don’t forget…
don’t forget…
don’t forget…
software
there are very few tablet apps available
today developed
specifically for commercial aviation
barriers to app development
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
barrier #1
there’s no easy money in aerospace
30%
GoodReader for iPad
multiply by number of iPads
X 1400 less Apple’s cut
$4890.20 that’s just
June 2011 April 2011 May 2011 March 2011
Fatigue Survey an iPad app timeline
February 2011
7
24
16
3
7th February: we start developing Fatigue Survey 16th March: 37 days later our app is submitted to the App Store 24th March: 8 days later our app is approved by Apple 3rd June: 71 days later we receive our first payment from Apple
Go! submitted
approved
money
app sales
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
barrier #2
changing platforms is a pain
Developer, 70%
Apple, 30%
iOS App Revenue
barrier #3
lack of openness in aviation
what can we do with tablets?
what are tablets good at?
noting & annotating
browsing & reviewing
consuming media
reading messaging
alerts
updates
creating
editing
data acquisition
TECH PUBS
in-flight entertainment
charts & navigation working smarter
business intelligence
EFB
eTECHLOG
utilities & productivity
eLEARNING
performance & optimisation
passenger apps
messaging & communications
CRM
office
home travel
working smarter
tech pubs
why tech pubs?
$ weight saving time saving simpler & cheaper distribution zero day amendments improved efficiency & safety simpler to use tried & tested
United Airlines say they will save
16 million sheets of paper and
326,000 gallons of fuel per year
option #1: library apps
tech library
cloud storage
device storage
option #2: improvise
GoodReader
option #3: next gen formats
data acquisition
why data acquisition?
$ improved data quality reduced admin cost improved turn round times reduced maintenance time time saving quicker & easier to use weight saving
data acquisition today
data acquisition today limited asynchronous use-cases paper form replacement on-ground transmittal commissioned 3rd party apps uni-directional integration or duplicate data entry
data acquisition +1 year
data acquisition +1 year full asynchronous capability desktop software replacement in-flight transmittal vendor developed apps bi-directional integration and web 3.0 capability
utilities
charts & navigation
in-flight entertainment
business intelligence
eLearning
deployment image credit Facebook
app store or something else?
if you deploy your apps via the app store, other people will download & use your apps….
word of warning #1:
if you deploy your apps via the app store, your own users will struggle to use your apps…
word of warning #2:
don’t underestimate the roll out of mobile devices to a large team
word of warning #3:
iPad deployment options
hand out and hope….! App Store
iPhone Configuration Utility
ok for a few iPads & BYOT
Mobile Device Management
enterprise deployments
iPhone configuration utility
native apps vs web apps
vs
HTML5 web apps
offline capability
app store independence
zero day releases
device & OS integration
platform neutral development
offline capability
app store independence
zero day releases
device & OS integration
platform neutral development
security
“Could the thieving bastard who stole the Captain’s iPad please return it immediately to a member of cabin crew?”
“We’re sorry about the delay ladies and gentlemen, but the captain has left his iPad in the
departure lounge…”
“cool… that idiot engineer left his iPad in my cab!”
iOS passcode lock
iOS passcode lock
iOS passcode lock
in app security
GoodReader
in app security
in app security
find my iPhone
find my iPhone
find my iPhone
#AWESOME!
MS Exchange
#AWESOME!
MS Exchange
ok… what else?
training & support
SELECT * FROM Users
WHERE Users.Clue > 0
0 rows returned
approval
deployment
don’t underestimate it security
not as bad as you think
hardware
iPads or something else? software
bespoke or wait for COTS
4 steps for tablet success
don’t forget to “KISSASS”
keep it
SIMPLE, stable, available,
SECURE scalable
&
we’re nearly finished….
hang in there
the future of tablets in aviation
bring your own technology
ruggedized tablets
entry level tablets
extending apps with peripherals image credit Mike Kneufel
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
fast forward to 2015….
genuine ubiquity
*Gartner study
your questions
more information…
http://www.conduce.net
http://www.slideshare.net/thesaundi
http://www.apple.com/ipad/business
scan this for more of my stuff
even more information… image credits: Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users: Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersx Low Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbates iPaddr by waferbaby; OK by Swisscan, Taxi by Ben Fredricson, Razor Wire by Woodly Wonderworks, Departures by Arianna M. The images of technology in use by airlines were taken from the airlines own press releases. Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds All logos and product images taken from vendor websites. The rest were screenshots or my own photos & images.
source data: Most data for this presentation has come directly or indirectly from Apple Inc. Unless specific surveys or data sources were identified all information is anecdotal. Information sources include but are not limited to: Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW, Forbes
This presentation is published with a Creative Commons Attribution-NonCommercial-ShareAlike License You are free to share, copy, distribute and transmit this work and you are free to remix and adapt this work on condition that you attribute the work and distribute the resulting work using the same or similar license. Thank you - Paul