luis garza - changing the way people find experts at cemex
DESCRIPTION
In the last three years CEMEX has generated large amounts of knowledge by using communities in their Shift communities based on Connections. CEMEX now needed to take advantage of the content in Shift communities to: Identify expertise topics and “hidden” experts, develop new experts and drive value creation through knowledge sharing. Together with IBM Research, they developed a functionality called “Expediting Expertise” with the objective of providing an expertise model where information is analyzed automatically, content is organized in relevant topics and personalized action plans are created. Other projects are also being developed with IBM partners as we speak in CEMEX, in order to leverage the use of the Activity Stream and to display community information in an organized manner, depending on the development of those tracks until the day of the event, those topics could also be gladly shared during the case study session.TRANSCRIPT
Changing the way people find experts
at CEMEX Social Connections V CEMEX Case Study
Zurich, Switzerland – June 28th, 2013
Luis Garza Innovation Technology CEMEX Research Group [email protected]
2 Copyright © 2013 CEMEX Research Group, AG
Innovation at CEMEX
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About Us
CEMEX is a global building
materials company that provides
high quality products and reliable
service to customers and
communities around the world.
We produce, distribute, and sell cement, ready-mix concrete, aggregates,
and related building materials in more than 50 countries, and we
maintain trade relationships in close to 100 nations.
Source: CEMEX Annual Report 2012
4 Copyright © 2013 CEMEX Research Group, AG
Opportunities expressed by our CEO
Build on the knowledge and experience of our people
Encourage collaboration among all CEMEX business units and functions
Mobilize initiatives to better serve customers, improve productivity and be better prepared for future challenges
5 Copyright © 2013 CEMEX Research Group, AG
Introducing Shift
Blogs
Profiles
Wikis
Communities���
Mobile
Media
Ideas Jam
Webcasts
• CEMEX internal social network • 44,000 memberships worldwide • Started with 5 global communities
appointed by CEO around strategic topics
• Open for everyone: more than 2,000 communities grew organically
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Innovation Initiatives
• Global communities around strategic topics
• Appointed Executive and Operative leaders
• 400-800 members worldwide, all regions represented
• Some private, others open, membership by request
• Quarterly results presented to Executive Committee
• Different mechanisms and dynamics to promote adoption and contribution
7 Copyright © 2013 CEMEX Research Group, AG
Business Networks enabled by Shift
May, 2013
Organic Communities
Aggregates
Alternative Fuels
Commercial Development
Grow the Pie
Public Affairs (later merged)
Ready Mix Products
8 Copyright © 2013 CEMEX Research Group, AG
Business networks enabled by Shift
December, 2012
SHIFT, COLLABORATING THROUH CEMEX
CEMEX COLLABORATION NETWORK
Shift, has built a network where all the company employees are participating, by sharing best practices and contents that add value to their daily work.This network reflects the e!ort of many people that are involved in the CEMEX intranet, by enabling new spaces with
concepts of value to the business, operational processes, business knowledge, working groups and relevant discussions.
Knowing the network
Shift as the institutional platform to collaborate between em-ployees, has begun to increase its value and its global inter-action.As all social networks, Shift is embraced by users that cre-ate contents and interact through the components that the platform o!eres. By interacting, users create connections between them, this connections can be just by sharing a file, being in a community, or discuss a topic.Another main actor of this collaboration network are the com-munities, spaces where that users create and manage, having the ability to add members, share information, create discus-sion, among other specific functions.
CEMEX Actual Network
CEMEX network based its growth in interesting business top-ics to the company that are called global initiatives. These global initiatives are represented in the image with the follow-ing code:
Also, there are functional areas that have created their own communities, changing the way they work and taking a more collaborative approach:
CEMEX is fulfilling a goal of making the company more collab-orative, as the network shows, every day more users are in the center of this network, think that represent that the users are more connected between them. But it’s important not to forget that there are still some areas of opportunity.
SHIFT, COLLABORATING THROUH CEMEX
CEMEX COLLABORATION NETWORK
Shift, has built a network where all the company employees are participating, by sharing best practices and contents that add value to their daily work.This network reflects the e!ort of many people that are involved in the CEMEX intranet, by enabling new spaces with
concepts of value to the business, operational processes, business knowledge, working groups and relevant discussions.
Knowing the network
Shift as the institutional platform to collaborate between em-ployees, has begun to increase its value and its global inter-action.As all social networks, Shift is embraced by users that cre-ate contents and interact through the components that the platform o!eres. By interacting, users create connections between them, this connections can be just by sharing a file, being in a community, or discuss a topic.Another main actor of this collaboration network are the com-munities, spaces where that users create and manage, having the ability to add members, share information, create discus-sion, among other specific functions.
CEMEX Actual Network
CEMEX network based its growth in interesting business top-ics to the company that are called global initiatives. These global initiatives are represented in the image with the follow-ing code:
Also, there are functional areas that have created their own communities, changing the way they work and taking a more collaborative approach:
CEMEX is fulfilling a goal of making the company more collab-orative, as the network shows, every day more users are in the center of this network, think that represent that the users are more connected between them. But it’s important not to forget that there are still some areas of opportunity.
SHIFT, COLLABORATING THROUH CEMEX
CEMEX COLLABORATION NETWORK
Shift, has built a network where all the company employees are participating, by sharing best practices and contents that add value to their daily work.This network reflects the e!ort of many people that are involved in the CEMEX intranet, by enabling new spaces with
concepts of value to the business, operational processes, business knowledge, working groups and relevant discussions.
Knowing the network
Shift as the institutional platform to collaborate between em-ployees, has begun to increase its value and its global inter-action.As all social networks, Shift is embraced by users that cre-ate contents and interact through the components that the platform o!eres. By interacting, users create connections between them, this connections can be just by sharing a file, being in a community, or discuss a topic.Another main actor of this collaboration network are the com-munities, spaces where that users create and manage, having the ability to add members, share information, create discus-sion, among other specific functions.
CEMEX Actual Network
CEMEX network based its growth in interesting business top-ics to the company that are called global initiatives. These global initiatives are represented in the image with the follow-ing code:
Also, there are functional areas that have created their own communities, changing the way they work and taking a more collaborative approach:
CEMEX is fulfilling a goal of making the company more collab-orative, as the network shows, every day more users are in the center of this network, think that represent that the users are more connected between them. But it’s important not to forget that there are still some areas of opportunity.
Global Initiatives
Some Organic Communities
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A journey towards innovation
First prototype
Shift was born
Case to CEO
First 6 initiatives
Shift to all CEMEX
Shift and Plaza merged Shift 2.0 Shift
Awards
2,000 communities
200 communities
25.09.2009 01.12.2009 30.09.2010
01.10.2013
28.01.2013 31.10.2011 17.09.2007 01.10.2009 01.03.2010 01.11.2010
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Collaboration features tied to business objectives
Global InnovationInitiatives reachingmore than 2,000memberships with1300 unique users
Global AlternativeFuels Using Company of the Year
Aggregates InitiativeExcercise “Ask the Experts”
First global Ready Mix brand launched
30.09.2010
30.03.2012
25.01.2012
05.04.2011
04.2012
04.2012
03.2012
Second global Ready Mix brand launched
First ConcreteTalk “CementBased Screed”
Global InitiativesDashboard
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Alternative Fuels Case
DECREASE OUR DEPENDENCE ON FOSSIL FUELS AS OUR PRIMARY ENERGY SOURCE
15%
10% 16.4 20.4 25% 27% 35%27%
2008 2009 2010 2011 2012 2015
USE OF ALTERNATIVES AS % OF TOTAL FUEL:
REDUCE CEMEX CO2 FOOTPRINT OTHER BENEFITS
EFFECTIVE SHARING OF INNOVATION, EXPERTISE AND TECHNOLOGIES WITHIN OUR COMPANY
- Prevent the use of Coal in 2 million tons
- 1.8 million metric tons of CO2 were avoided = over 7 million tons in total
- 250 blog- 818 forum- 229 wikis- 348 files
- Over 250 million USD in savings dollars
577 Members
11645 posts
- 577 Best practives for AF consumption- Industry trends- Technology Evaluation- AF sourcing- Clean development mechanism- Regulatory framework- CO2 Reduction Strategy- Methodologies
*first two years
12 Copyright © 2013 CEMEX Research Group, AG
What is next? Social Business Expertise
This research note is restricted to the personal use of [email protected]
This research note is restricted to the personal use of [email protected]
Ŷ Management involvement as opposed to management "support"
Ŷ A culture that recognizes and values collaborative work
Ŷ Resources to vision, establish, educate and evolve
Ŷ Continuous examination and innovation
For more information on how social projects are different, see "Social Projects Require ProjectManagers to Think Differently."
This research provides a framework that leaders of social initiatives can use to better positionthemselves for success. It offers a way to assess where they are today with their programs andsuggests what they need to do to get to the next step. The survey conducted by Insight ConsultingSurvey earlier in 2012 found that only 11% of companies using social networks incorporate theminto their overall strategies, which leaves some room for improvement.1
The Figure 1 shows the five levels of social business program maturity and plots the progression ofprogram status for each.
Figure 1. Maturity Model for Social Business Programs
Groups form to set the rules,
coordinate activities, share
best practices and respond to issues.
Pioneers dabble to explore social
media opportunities, and sharing findings and experiences
informally.
Any activity is uncoordinated and often underground.
A formalized approach exists to organize, integrate and measure social
business impact.
Social becomes less of a focused program and is subsumed into
mainline business processes and
programs.
Level 1Reactive
Level 2Exploratory
Level 4Integrated
Level 5Optimizing
Level 3Emerging
Source: Gartner (September 2012)
Gartner, Inc. | G00232125 Page 3 of 12
1. How to find experts, their material and become an expert, too?
2. How to get more value from the experts and increase adoption?
3. How to interact with our core business processes?
4. How to make it more easily accessible?
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Expediting Expertise
• Developed in partnership with IBM Research
• Attempt to structure all the information shared in communities, identify experts and create a personalized learning environment
1. Expertise Material
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Shift Radar
• Widget to have a single page view of priority community content
• Flexible to be aligned to every community collaboration process (domains, stages, maturity)
• Managed by the community owners, contributed by the members, linked to any Connections content
• Developed with ISW
1. Expertise Material
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Community Insights
• Software licensed from IBM Research
• Aimed to increase community “health” and provide paths of action for community leaders to increase adoption and business value
2. Increase Value and Adoption
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SAP Integration
• Proof of concept for SAP universal worklist notifications on Activity Stream (eg. Travel expenses and PO approvals)
• Part of strategy for integrating core business processes and apps into our social platform
• Developed with ISW and IBM
3. Link to business processes
17 Copyright © 2013 CEMEX Research Group, AG
Shift Mobile
• Use of responsive web design for MyShift portal
• Reuse of mobile views of IBM Connections
• Custom apps and key entry-points, all gathered under the same container app
• Shift App Store available
• Available for iOS and soon for Android
4. Easily accessible
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Next Level of our Social Business Strategy
Level 3 Most collaboration tools
are accesible
Level 4 Internal and external
collaboration tools linked to core apps
Level 2
Level 1
TECHNOLOGY CAPABILITIES
BUSINESS IMPACT
Social Mail
Sametime
Content Mgmt
Shift Drive
Forms
Shift External Access
Social Docs
Shift Portal Upgrade
Dashboard Redesign
Social Projects Search
URL Shortener
SAP-Shift Integration
Activity Stream Third Party Apps
Business Process Portal Integration
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QUESTIONS?
THANK YOU
For further reference, Twitter: @lc_garza e-mail: [email protected] visit: http://shiftevolution.cemex.com