Presenter: Diana Silveira, Novare Library Services

LUNCH & LEARN: QR CODES

WHAT IS A QR CODE?• “Quick Response” Code

• 2D Barcode connects digital and physical world

• Connect to:

• Webpages

• Phone Numbers

• Contact Cards

• Videos

• SMS & Email

• Maps

• Use quadripled in 2010 and continues to grow

Infographic from: SocialWayne

SOME FACTS

• Nearly half (46%) of American adults are smartphone owners as of February 2012

• 67% of 18-24 own a smartphone & 71% of 25-34.

Source: Pew Internet (http://bit.ly/ODI2Ay),

QR CODE ADOPTION

• Merchant Survey

• “Fully 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago.”

• “63.2% QR Codes in print catalogs & 47.4% in postcards and/or other non-catalog mail pieces.

• About 2 in 5 merchants are using them as part of their marketing collateral (signs, bags, etc.), with 15.8% saying they have found other uses.”

Source: Marketing Charts (http://bit.ly/ODJHpF), Austin –Williams InfoGraphic (http://bit.ly/ODPeww)

Popular Readers:

BeeTaggKaywaNorton Snap

SCAN A CODE

Picture CC: Fimb

Not sure – search by phone:mobile-barcodes.com/qr-code-software/

Tip: There is absolutely no reason to pay for a reader.

CREATE A CODE

• http://goo.gl/

• http://www.beetagg.com/

• http://qrcode.littleidiot.be/

• http://www.unitaglive.com/qrcode*

• http://getsharesquare.com/

• http://www.paperlinks.com

• http://www.tagmydoc.com/

• http://www.qrhacker.com/

CC Photo from Clevercupcakes Tip: There is absolutely no reason to pay for a generator

GOLDEN RULE

“Every campaign is defined by the value that lies beyond the QR

code, and if you reward & delight the

person that has taken the time to scan your code, you're on the

surest path to success.” - Matthias, http://getsharesquare.com

TIPS FOR A SUCCESSFUL QR CAMPAIGN:START WITH THE RIGHT TOOLS• Use a QR Code Generator you can:

• Test your code with more than one phone

• Gather Statistics

• Change content without generating a new code

• Don’t Use Proprietary QR Codes (e.g. Microsoft Tag)

Tip: Use different codes to measure different campaigns to the same destination.

TIPS FOR A SUCCESSFUL QR CAMPAIGN: CREATING A PLAN• Have a target audience in mind

• Have a goal

• Educate ALL staff on how to read, use codes

• Have a call to action/purpose or better yet….a REWARD

• Scale image for the correct distance

• If Codes are being displayed, make sure there is WiFi &/or cell signal

Tip: Make sure the landing page is MOBILE ready!

MASHABLE’S MOST IMPORTANT TIP!

From: http://mashable.com/2011/01/28/qr-code-business-tips/

QR CODES IN THE WILD

IN THE STACKS

Photos & Ideas from: ACU Library, Half Hallow Hills, Harold B Lee Library, GFU Libraries, Newman Library

READALIKES

From: SWILSA

LIBRARY USES FOR QR CODES• Connect Books to readers

• Connect Materials to Digital Content

QR Codes from Books2Barcodes, Gutenberg, TBLC’s OverDrive, OverDrive iPhone App

CREATING A QR CODE EVENT

Create a scavenger hunt for fun, education or prizes

Create a your own badges, game and tie to FourSquare or Facebook

Riddles & TriviaPost riddles or trivia with answers displayed as code – or have them enter a contest by scanning and entering answer

Win prizes in exchange for collaborating with your colleagues, sharing locations of hidden codes, being in the right place at the right time, and having a bit of luck!

COOL AND NIFTY

• WiFi Joiner

• ScanMe

• Donation Pages

Diana SilveiraNovare Library Services

diana@novarelibrary.comwww.slideshare.net/dee987

www.delicious.com/dee987/qrcode

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