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Lunch & Learn: How Brands can leverage GDSN and GS1 Source to meet 1169 Food Information Regulations Monday March 24, 2014 1230-1330 Malcolm Bowden GS1 Rodrigo Fernndez Gil - EDICOM

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www.edicomgroup.com 2 Brands who sell in Europe must ensure online information matches what is on the product label. EU regulation 1169 more detail SAME as of Dec. 2014

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www.edicomgroup.com GDSN & GS1 Source a single solution 3 GS1 Source GDSN Non GDSN - enabled Supplier/Brand (Network of B2B Services) (Network of B2C Services) SUPPLIER CHAIN DATA + CONSUMER DATA CONSUMER DATA ONLY GDSN - enabled Supplier/Brand SUPPLY CHAIN & CONSUMER DATA GDSN - enabled Retailer GDSN - enabled Retailer Shopping site Non GDSN - enabled Retailer Shopping site

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www.edicomgroup.com How brands can leverage GDSN/GS1 Source to meet the EU 1169 Regulation

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www.edicomgroup.com The GS1 Source

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www.edicomgroup.com Introduction GS1 Source is a framework for businesses to share product information with customers through web and mobile applications. It is standards-based, scalable and interoperable. Companies can use GS1 Source to share information about their products in the cloud. Application developers can then integrate this product data in their web and mobile applications.

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www.edicomgroup.com GLOBALINDEX Aggregator- Aggregator Additional Data 3 rd Party Content Additional Data 3 rd Party Content Non-Brand Data

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www.edicomgroup.com Experience Developing solutions since 1995. Specialization Focused on data exchange and integration as Software as a Service. A global Company More than 11,000 clients, offices in 8 countries and a team of more than 300 professionals GS1 Partner Accredited Datapool and Aggregator to operate within the GDSN and GS1 Source Networks The Company Solutions & Services EDI/E-Invoicing | Datapool | Data Integrator

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www.edicomgroup.com EU 1169 Regulation

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www.edicomgroup.com EU 1169 Regulation

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www.edicomgroup.com EU 1169 Regulation

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www.edicomgroup.com EU 1169 Regulation

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www.edicomgroup.com How brands can leverage GDSN/GS1 Source to meet EU 1169 Regulation

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www.edicomgroup.com Step 1. Data Gathering Analysis Vendors will analyze their products in order to extract the food information Collaboration Tipically this analysis is performed by specialized laboratories Data Format Laboratories provide the food info according to the label layout especifications. Pdf or excel files are the typical formats in which Laboratories provide the food info

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www.edicomgroup.com GLOBALINDEX 3 rd Party Content Non Brand Data GDSN Additional Data Aggregator Vendors 2. GDSN/GS1 Source Framework GDSN Data Pool

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www.edicomgroup.com Step 2. Food Info Publication Data input Vendors have different options for updating their product info: -Publishing this info through their datapool in the GDSN -Using 3rd party solutions to publish the data directly in the GS1 Source Data input options Data input can be performed: -Manually, by populating web forms -Automatically, by integrating vendor systems with the Datapool/Aggregator

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Product info

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Additional info can be placed on the product by using QR codes. Marketing, promotions, instructions, etc. QR code

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator

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www.edicomgroup.com Step 3. Data Availability. The Consumer View. Apps Mobile application developers can access the information published by the vendors through the GS1 Source Data Not only product info, but images, videos, instruction manuals, etc are available through the GS1 Source Availability Data is available 24/7. Aggregators are fully interoperable ensuring the correct transmission of the info in a timely manner

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www.edicomgroup.com Step 4. Data sync Updates Vendor updates on the product info are available online for the rest of consumers through the GS1 Source Framework. GSDN-GS1 Source Generally, Datapools (GDSN) will be connected to Aggregators for sharing the product information in the context of GS1 Source. Online stores Online stores can simplify their developments and procedures by becoming consumers in the GS1 Source

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www.edicomgroup.com Key Features

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www.edicomgroup.com Key features Data Quality Data must be verifyed in order to ensure completeness and correctness Integration Files Simplifying the integration task by providing flexibility with the file format HTML Generation Added value for online retailers: no internal developments Vendor Onboarding Capabilities The date is close. Having the technical solution defined (GDSN(GS1 Source)), it is time to define and manage the onboarding project providing the necessary resources for onboarding vendors and meeting ambitious target dates.

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www.edicomgroup.com USA 152 Madison Avenue Suite 1900 New York, NY, 10016 Tel. 212.889.1909 Fax. 212.889.1947 marketing_us@edicomgroup.com Contact us FRANCE +33 (0) 820 360 330 edicomfr@edicomgroup.com ITALY +39 02 0064 0402 marketing@edicomgroup.com SPAIN +34 96 136 65 65 marketing@edicomgroup.com BRAZIL +55 (11) 3154 5100 Info_brazil@edicomgroup.com ARGENTINA +54 (11) 5245 8410 info_argentina@edicomgroup.com UNITED KINGDOM +44 871 227 0028 HOLLAND +31 0900 777 0020 DEUTSCHLAND +49 181 000 111 PORTUGAL +351 707 786 678 MEXICO +54 (11) 5245 8410 Tel. 01 800 841 0241 Tel D.F. (55) 52 12 15 66 ventas@edicomgroup.com www.edicomgroup.com