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SETU J

March 1, 2012 No.21

If you want to get ahead be a bridge

Synergy*Excellence*Transformation*Unlearning

RETRO ADS: REMINISCENCE OF CLASSICS

SIBM, Pune SETU March 1, 2012, No 21

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The Indian Advertising Industry is as old as the Indian Press. The first newspaper of the

Indian subcontinent, ‘Bengal Gazette’ or the ‘Calcutta General Advertiser’, was started by

James Augustus Hicky on January 29, 1780 and carried few advertisements in it.

Since then advertising industry has come of age.

We reproduce here a few print ads from advertising history featuring famous

personalities and known faces.

SIBM, Pune SETU March 1, 2012,No 21 If you want to get ahead be a bridge



1) LUX ADS: A GALAXY OF STARS

Lux soap ad from 1941 featuring actress Leela Chitnis




Lux soap ad from 1950s featuring actress Madhubala




Lux soap ad from 1960s featuring actress Nanda




Lux soap ad from 1980s featuring actress Rekha




Lux soap ad from 1990s featuring actress Madhuri Dixit




2) A Prime Minister in Chicago Radio Ad

This advertisement is from the January 28, 1950 edition of The Times of India (Delhi) and

features the then Prime Minister of India Jawaharlal Nehru with the Indian Tricolour in

the background, speaking to a gathering on a Chicago Telephone & Radio Comicrophone. This is a rare advertisement featuring a national head while in office.




3) Maneka Gandhi in DCM's 'Towels so good you want to wear them' campaign, 1973

This ad featured Maneka Gandhi, now Member of Parliament. In 1973,then Maneka

Anand, was just 17 years old and an aspiring model. She was signed for an advertisement

campaign for a range of branded towels launched in 1973. The advertising agency wasMCM and had to withdraw the campaign after her engagement to politician Sanjay

Gandhi.




4) Shekhar Kapur in Wills Ad

There is now an entire generation in India that has grown up without seeing ads for

cigarettes and certainly without seeing celebrity endorsement of cigarettes in any media,

due to the government ban. In the ad below, actor-producer Shekhar Kapur modeled fora cigarette ad.

,




5) Smoking has got a ‘Swadeshi’ touch in it

Does smoking have something to do with patriotism? Not sure. But in 1970s there was a

campaign launched by Golden Tobacco Company against MNCs. The company gave it a

flavor of ‘Swadeshi’ v/s ‘Videshi’ and tried to appeal the customers on a patrioticplatform.




SETU is a monthly electronic publication of SIBM, Pune previously published as SIBM POLICY NOTES. SETU is published by Director, SIBM, Pune distributed by SIBM,

Pune free of cost to corporate patrons with a view to share knowledge and perspectives only. Due care has been taken to ensure tha t the information published

herein is correct and to mention sources of information. The editorial team and publishers take no responsibility for any damage resulting from inadvertent

omission or inaccuracy in the publication. The views expressed in this publication are not necessarily those of SIBM, Pune. Website: www.sibm.edu

Past issues are archived on the website. Email: [email protected] Credits for this issue: Dr. Tarun Kushwaha SETU Team: Dr Amita Shiroor, Dr. B. Vinod Cadambi, Ms.

Shilpa Ravalallu, Mrs. Saee Gokhale, Mr. Nilesh Kadam.


If you have liked reading this issue or otherwise please do write to the SETU team:

[email protected].

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