luxia masterclass presentation - april 2016 for linkedin
TRANSCRIPT
I N N OVAT I O N T R E N D S I N T R AV E L A N D M E D I A
A P R I L 2 0 1 6
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L U X I A I S T H E L A R G E S T D I G I T A L
H O T E L A D N E T W O R K I N T H E W O R L D
MARKET LEADING ADTECHNOLOGY
UNIQUE DATA AND GUEST INSIGHTS
EXCLUSIVE HOTEL PARTNERSHIPS
LUXIA is the go-to destination for brands seeking access to hard-to-reach travelling audiences;
engaging them throughout the hotel environment across multiple guest facing technologies.
LUXIA platforms include - WiFi, TV and Guest Service apps - as well as strategic brand partnerships.
LUXIA provide new levels of proximity-targeting. Campaigns can be run at individual hotels, across
entire cities, countries, regions or globally.
TECH IS PART OF PEOPLE’S LIVES
CONSUMER DEMANDS DRIVE CHANGE IN TRAVEL PRODUCTS
AND SERVICES
OPPORTUNITIES FOR BRANDS TO FIND &
CONNECT WITH ELUSIVE TRAVELING CONSUMERS
T E C H N O L O G Y I S C H A N G I N G T R A V E L A N D M E D I A
Two thirds of people now own a smartphone, using it for nearly two hours every day to browse
the internet, access social media, bank and shop online.
(33%) of internet users see their smartphone as the most
important device for going online
T H E U K I S N O W A M O B I L E S O C I E T Y
DRIVERS
Cheaper hardware and software
Increase in services
Improving tech
http://media.ofcom.org.uk/news/2015/cmr-uk-2015/
Self Service and Currency of Time
DIY Travel
Mobile BookingPersonalised & Authentic
Experiences
Social Currency
T E C H N O L O G Y I S G I V I N G C O N S U M E R S M O R E T R A V E L P O W E R
40% stated that their phone is the ‘most used recreational device for passing the time’ during travel using it to stay in touch with friends and family (29%) and keeping up with work (22%)
42% per cent of guests from the UK would rather operate their hotel room’s lighting, air conditioning and television via a display instead of using a separate remote control or switch
65% of same day hotel reservations made via a
smartphone
https://econsultancy.com/blog/65974-mobile-use-for-travel-and-holidays-rapidly-becoming-the-norm/ SITA, Airline IT Trends Survey 2015
67% of hotel guests consider free, fast wifi more important than clean linen and hot
water
In 2018, 10% of self-service check-in will be automatic
M O B I L E S A L L O W M O R E T R A V E L A U T O N O M Y
Highest growth in travel apps - personalisation in 2015 - 332%
SELF-SERVICE AND DIGITAL SET UP
KEYLESS ROOMS
DIGITAL GUEST SERVICES FOR INFO AND ROOM CONTROLS
ENHANCING HOTEL SERVICES
AUDIO/VISION AND PHONE LAMP
http://www.telegraph.co.uk/travel/lists/The-worlds-most-hi-tech-hotels/
T H E H O T E L I E R I N D U S T R Y I S U P P I N G I T S G A M E
“Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life.”
Steve King - Worldwide Chief Executive Officer - ZenithOptimedia
M A R K E T I N G I S A L S O M O V I N G
Mindset Machine Learning
Predictive
Re-Targeting
Premium Programmatic
Content
Geo Targeting
Sponsorship
A C C O U N T A B L E B R A N D B U I L D I N G I S M O R E A V A I L A B L E I N T R A V E L
MARKETING OPTIONS
PLANNING TRAVEL HUB
TRAVEL JOURNEY
IN- TRANSIT
ACCOMMODATION
PROXIMITY
C A M P A I G N S A R E B E C O M I N G M O R E A C C U R A T E , I N R E A L - T I M E V I A C O N S U M E R S O W N D E V I C E S
THIRD PARTY
Merging First and Third Party Data Partnerships - Telcos Unique Consumer Profiles Location and Social Activity PMS (Property Management Systems) iBeacons IoT - Internet of Things RFID / NFC CRM
Wifi Welcome pages Guest interfaces Dynamic digital Geo-Fencing Re-targetting
HOW BOUGHT Direct Agency Premium Programmatic PMPs DSPs Trading Desk
EXPANDING DATA MEDIA
FIRST PARTY
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A S T R A V E L L E R S H I T N E W L O C A T I O N S W I T H T H E I R D E V I C E V I A A P P S , W E B S I T E S A N D H O T S P O T S S O T H E L E V E L O F L E A R N I N G A N D R E L E V A N T E N G A G E M E N T I N C R E A S E S
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