LUXURY BRANDMANAGEMENT

(LBM - OL)

ONLINE

The main intention of creating this online course is to help you understand the complexities of the Luxury Matrix, thereby

allowing you to fast track your career in this recession proof Luxury sector. Visionary veterans who have witnessed the industry

growth from infancy to current 18.5 billion today create this internationally acclaimed course.

The course structure is designed in a manner to guide you through the intricacies of various subjects with a practical and

methodical approach. The cutting edge Video based online learning allows you to study at your own pace and you will benefit

from a truly flexible study experience from any location worldwide.

A never before opportunity awaits you to envision your dream of becoming the next luxury superstar!

Overview of the program

The Luxury Brand Management program is ideal for candidate willing or wish to enter the luxury industry and have a keen

interest to develop their skills and knowledge further in the luxury business. This program will help the person brush up on their

luxury knowledge; gain insights from both local and global perspective, which in turn will increase their credibility. The objective

is to give the person insights from the very basics of luxury to merchandising to fashion – to all the different segments .

Ÿ Helps in Identifying and assess opportunities through customer needs analysis and Create clear product specifications

based on customer needs that are desirable, feasible, and viable.

Ÿ Equips students with knowledge of growth and evolution of the luxury space in Asia and expected trajectory in India, or can

be customized to suit students from other countries.

Ÿ Roles and Responsibilities for positions such as a Brand / Country Head, Brand Manager, Marketing Manager, Buyer,

Merchandiser and Visual Merchandiser are explained in depth for the candidate to evaluate employment opportunities in

the luxury field.

Objective of the program

Highlights of the Program

CertificateIntellectual Capital Social Capital Video Lecture

LBM – OL will be a completely online course. The structure will be such wherein four video sessions will be shared (view-only access will be

provided) with all the delegates at the beginning of each week as per the below schedule. The delegates will have one week per session to

review and do their self-study.

ONLINELUXURY BRAND MANAGEMENT

Program Structure

Week III Week IV

Session 2

Session 3

Session 4

Session/Week Week I

Session 1

Emerging, Growing & Mature

Luxury Markets

Week II

Introduction

to Luxury

Fashion Market

Segmentation

Corporate

Communication

Strategies

Luxury Business

Financials

Insight into sectors

of LuxuryManagement

Skills

Business Model Innovation

& Strategies -Part I

Luxury

Foundation

Marketing

Strategies

Visual

Merchandising

Retail Operations

Management

Assignment

&

Assessment

Buying &

Merchandising

25 Mins 33 Mins 35 Mins 10 Mins

25 Mins 32 Mins 20 Mins

Business Model

Innovation

& Strategies -Part II

18 Mins

22 Mins 35 Mins 40 Mins

55 Mins 65 Mins 38 Mins

*Either the brands have attended our training programs or are our recruitment partners.

Mr. Gupta is a thought leader, brand leader, luxury retail expert, philanthropist, author, and speaker as well as a consumer

champion. Widely recognized as India's foremost authority on luxury retail and brand strategy, Mr. Gupta has a multitude of

expertise.

With over two decades' experience of working with luxury & retail brands, he has been credited to have continually delivered

sustainable revenue growth in the luxury, retail, apparel manufacturing and brand launch initiatives amongst other industry-

changing functions.

In his efforts to promote and educate the nation about luxury brands & lifestyle, he has founded Luxury Connect LLP, Luxury

Connect Business School & Luxury Cruxx.

Awarded as the 'Luxury retail icon of the year 2012' by Asia retail congress, Gupta has won several recognitions across India,

SEA and GCC regions. He has also been on the panel of jury members for 'Luxury Lifestyle Awards, Asia and GCC'. A

recognized leader in the Indian Luxury domain, Black Book has listed him in 'The Top 100 of Luxury' for six consecutive years of

2013 to 2018.

He is also the President of Center for Education Growth & Research, Delhi NCR Chapter and an advisor to – 'Promising

Indians', Behind The Ramp & Modestreet Fashions.

Luxury Connect - founder& CEO | Professor of LuxuryManagement | Advisor to Luxury& Premium Brands | Speaker | Author

ABHAY GUPTAFounder & CEO

Contact details:

www.lcbs.edu.in | admissions@lcbs.edu.in

| +919811103268 | +911244288610

10, Arjun Marg, DLF City Phase I, Gurugram (Delhi NCR) Haryana 122002, INDIA

*Either the brands have attended our training programs or are our recruitment partners.