luxury listing packet
DESCRIPTION
Presentaion packet for new luxury listings with the DuPree Team.TRANSCRIPT
The Luxury Standard of Excellence
WORLD CLASS SERVICE • WORLD CLASS MARKETING • WORLD CLASS RESULTS
Office: (954) [email protected]
www.DuPreeTeam.com
The Guide to Selling Your
Luxury Property
Welcome to The DuPree Team & Keyes Company! It is our pleasure to present you with this personalized guide to selling your property. We have
earned our reputation for excellence in real estate marketing and client service through creative
innovation, distinctive quality, market expertise and passion for what we do. Our team approach
is unparallel and will provide you with an unprecedented level of service. Continuous guidance,
support and communication throughout the entire process are guaranteed. We invite you to
experience our definition of real estate.
Let Our Sucess Be Your Sucess!
Real Estate. Re-imagined!
DuPree Team Luxury
The real estate industry is changing rapidly. The days of the general practitioner are vanishing
and recent studies predict that 97% of the business will soon be handled by only 3% of the
agents. These elite agents are approaching the real estate business in an entirely different
manner they understand that consumers today expect and deserve a higher level of service and
accountability. Top agents recognize that the best way to provide this level of service is through a
team of specialists.
Real Estate. Re-Imagined!
From Beginning to End, Our Collective Goal is to Surprise and Delight You Every Step of the Way
DuPree Team Luxury
There are big differences that make The DuPree Team and Keyes Company unique and different
from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in
the shuffle. Our entire team will know your needs and priorities and will give you personal service
and attention. Rather than treating you the way we want to be treated, we want to treat you the
way you want to be treated.
What to Expect from The DuPree Team & Keyes
DuPree Team Luxury
When you work with The DuPree Team, you can relax and leave the rest up to us. Our entire team
will be devoted to serving you and you will never be “just another listing”. You won’t get passed
along to a branch office, to someone’s voice mail without asking, or to a secretary that knows very
little about your property. It is likely that whoever takes your call in our office will be able to help you
immediately.
Our service is personal and singular. We’ll ask questions to understand your priorities and goals.
We know, from years of experience, that every Seller has a special request. We’re very tuned in to
what you need and will do whatever it takes to keep you satisfied.
Teamwork Makes Dreams Work
“We will do handstands for you! Our main goal is to give such great service that you feel compelled to recommend us to your friends and aquaintances when your transaction is complete.”
DuPree Team Luxury
A Winning Combination The DuPree Team & Keyes Company has just one goal: to exceed your expectations. And
as a team, we do it with synergy and enthusiasm. We believe in a simple philosophy...to deliver
exceptional personal service and the attention you deserve, regardless of your time frame or price
point. For us, it is all about the relationship and not just about the transaction.
With that being said, our special niche is marketing and selling the most luxurious homes and
estates in South Florida. We are well known nationally and our brand is synonymous with quality.
Quite simply, there is no better group to represent you when it is time to buy or sell your dream home!
DuPree Team Luxury
Marta and Neil DuPree— The DuPree Team
The DuPree Team & Keyes
Keyes CompanyThe Keyes Company success formula is simple - professionally trained and service oriented associates,
a marketing strategy that includes capitalizing on the latest technology to sell properties, and the
ability to adapt to market conditions and consumer attitudes. Keyes is the most recognized name
in the south. With 30 offices and over 2,000 associates, The Keyes Company can market and sell
your property fast and at top dollar. Our local and international network of brokers understands the
importance of integrity, premier service and exceptional performance. Founded in 1926 and is based
in Miami, Florida, Keyes deals in real estate brokerage services in the residential and commercial
property sectors. Keyes offers Realtors®, property search, mortgage, and relocation services.
Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for The DuPree Team is more than $800 million. Marta has earned national recognition as one of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University. With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the benefits of both waterfront and suburban living.
Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owner-operator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of science degree in building construction. In addition to being a licensed REALTOR®, Neil is a state-licensed general contractor in the state of Florida. Neil brings 20 years of expertise in home construction and contract negotiations to The DuPree Team. Neil and Marta have two grown children and enjoy boating and family gatherings.
DuPree Team Luxury
We’d like to Introduce You To Our Team:
Jimmy Branham, a licensed realtor, is a South Florida native and has resided in Coral Springs for the last fifteen years. He has a degree in Business Management from Florida State University and joined the Keyes Company in 2005. Jimmy is proficient in marketing and selling numerous types of properties ranging from single family homes to large condominium projects and land.
Anny Ranaldo, our Listings manager, joined the DuPree Team in 1996. Anny is originally from Manhasset, New York. She handles the listing process and monitors each property carefully along the way. She sets up Realtor showings and keeps our Sellers & Relocation Companies up-to-date on broker feedback. Anny is always cheerful and ready to assist our clients with all their needs.
Neyda Hughes, is a resident of Coral Springs for 12 years and has a 16 year old daughter. Neyda, a client care assistant, will be assisting in many aspects of satisfying our clients needs and in addition she is bi-lingual. She will provide realtor feedback following showings and will assist with marketing tasks. Neyda is always smiling and eager to assist our clients.
Amber Blepp, our Marketing manager, will make sure your listing gets the best exposure. The talent she brings is a Bachelor’s Degree in graphic design. With her advertising and marketing experience, she prepares all color brochures, advertisements, virtual tours and updates listings on the websites. Amber will advertise your home in several leading Realtor magazines, local community magazines and cable TV advertising.
Linda Rarick, our Closings manager, will take over when the property enters the closing process. Each phase will be monitored closely to secure timely results and avoid complications. Linda also coordinates inspections & appraisals. She is always on the phone with our closing agents, co-op Realtors, repairmen, mortgage companies and our clients to make sure that all our contracts go smoothly.
Jill Tusa, Closing Coordinator, has lived in S. Florida for over 20 years and has been in the Real Estate industry since 1993. She is always ready and willing to help with all your real estate needs or concerns to make sure that you have a pleasant and smooth transaction.
DuPree Team Luxury
Getting Personal
Our Buyer Specialists:
Shirley Bolton, a licensed Realtor®, has lived in Florida since 1957 and has resided in the BBB Ranches of Parkland for the last 35 years. She shares her home with many animals from peacocks and geese to dogs, cats, and horses. Shirley has sold real estate for the last fifteen years of Dade, Broward and Palm Beach counties. She is very familiar with all phases of business.
Laura Kradman, a Florida resident since 1970, she is a Luxury Homes & Relocation Specialist with The Keyes Coral Springs/Parkland office for 23 years. Selling oceanfront, intracoastal, country club and suburban homes. She sells a diverse range of properties throughout Dade, Broward and Palm Beach counties. Her considerable experience and extensive knowledge of the South Florida market is an invaluable asset which has earned her long-term success.
Sharon Podwol, a licensed Florida Realtor® and professional buyer’s agent for more than a decade, is dedicated to serving our clientele with integrity and skill; helping to achieve their real estate goals. Living most of her life in South Florida, Sharon is happy to share her considerable knowledge of the area. She prides herself on being a reliable contact resource for any real estate and “living” needs. Sharon, a graduate of the University of Florida, also brings to The DuPree Team her extensive marketing and development experience as a New York City Madison Avenue Advertising Executive. Prior to joining The DuPree Team she was a founder and partner of a boutique real estate company specializing in luxury homes and condos.
Bryan Zand has been a Realtor® in South Florida since 1988. Bryan is married with two children and has been living in Parkland since 1999. Bryan is a buyer’s specialist who spends most of his time working in Broward and Palm Beach counties. He has been a relocation specialist since 1998 and is comfortable working condos on the beach, County Club communities or helping the first time home buyer achieve their dream of owning a new home. Bryan has been a top producer throughout his 20+ year real estate career, and has personally sold more than $100,000,000 working with buyers exclusively.
Rebecca Tal, a licensed Realtor®, began her career in Real Estate in 1987 while working for Engle Homes. She graduated from the Paralegal Certification Program (Attorney’s Title Insurance Fund) and was awarded Fund Certification in Real Estate Closing Procedures. Rebecca also completed many continuing Education Courses including Residential Mortgage Closings, Closing Preparation Seminar, Title Exam workshop and Title Links & Chains. Married and a mother of three, Rebecca lives in Coconut Creek.
Janet LeTang, a licensed Realtor®, has lived in South Florida since 1994. She is a former Special Agent with the Bureau of Diplomatic Security and won’t stop investigating until she finds you the perfect home. She specialized in new home construction for over 13 years and sold in over 12 different cities throughout Broward, Palm Beach and Dade County making her extremely knowledgeable on the south Florida real estate market. She specialized in luxury homes her last several years but has sold a variety of price points. Her experience as a sales manager and associate have given her a strong marketing background critical to successful sales in today’s changing market.
DuPree Team Luxury
Getting Personal
A Dream Come True It’s been 31 years in the making...The DuPree Team brand. A team that has set the benchmark
for real estate services in the South Florida area! Over the years Marta and Neil DuPree and their
elite team has been nationally recognized for their legendary service, the quality of their marketing
and their reputation for results. They have helped over 2,000 families with their real estate needs...
many who had a lifestyle dream of owning homes in multiple areas, often in the mountains and
the beach or desert.
“Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate
experience that is re-imagined and extra ordinary. By surprising and delighting our clients along
each step of the way in their journey with us, we know that they will spread the word and our
business will flourish.”
Marta and Neil are passionate about real estate. You rarely get a second chance to do it right
if not done well the first time. Putting your clients in the center of all decisions and serving them to
the highest level is what it is all about. Real estate is not about selling “things”. Homes are not just
bricks and mortar--- they’re a place where memories are made and dreams are realized. We realize
how important our skills as a Realtor® are in helping other families live out their dreams.
We know that real estate has very little to do with plat maps, tile work, and warranty deeds. Its
more about the relationships that are formed along the way. We
work hard to master the art of real estate and to give exceptional
service. We want our clients to be absolutely confident that we
will do everything we can to help them achieve their goals. If you
are successful, we are successful.
Our Company and You
DuPree Team Luxury
Putting You in the Center of Everything We Do! The traditional model for real estate has one agent trying to be all things to all people. The
general practitioner provides all of the necessary services alone, thus serving only a small number
of clients at a time. This business model allows for limited service at its best. Our team structure for
real estate places you, the client, in the center of our operation, with a specialist serving you during
each phase of your real estate transaction.
We are unique and different from other real estate firms. Our company is comprised of a team
of specialists who each perform a different task in serving our clients. Every member of our team
goes above and beyond to do whatever it takes to satisfy and delight. We drop everything to get
paperwork to your home. We bring you keys when you lock yourself out. However, we don’t consider
this unusual or out of the ordinary --- it’s what friends do for friends.
Marta DuPree
Marketing & Technology Director
Closing Coordinator
NeilDuPree
Listing Manager
Client Care Manager
RealtorPartners
Buyer Specialist
“The DuPree Team provided excellent service in all phases of the real estate process...The DuPree Team is the best real estate team I have worked with to date.”
--Bill Kelley
DuPree Team Luxury
Expertise in Luxury MarketingThe Keyes Company is part of an upscale network of luxury Buyers and Brokers! Who’s Who in
Luxury Real Estate is an international Network of the Finest residential luxury real estate brokerages.
Marta and Neil DuPree are recognized for their marketing expertise by this organization, and this
allows them to link your home to the network at www.luxuryrealestate.com and have world wide
access to luxury Buyers.
Institute for Luxury Home marketing is an elite organization that is a resource for affluent
consumers who wish to identify reputable sales agents who have special competencies in the
upper tier markets. The Institute, which promotes its members to affluent home Buyers and Sellers
and conducts ongoing research in the luxury market.
Keyes.com, LuxuryPortfolio.com, LuxuryRealEstate.com, LeadingRE, and WorldProperties.com are
only a few examples of the many websites where our luxury properties are featured. Each website
is linked to our main site, and these companies specialize in attracting both the luxury and foreign
Buyer. The portability of our marketing materials means that your property is available online,
around the globe, 24/7.
Luxury Marketing
DuPree Team Luxury
The Process
DuPree Team Luxury
“From the very first phone call and beyond, we’ll show you we are committed to serving you 100%. Here’s what we do for you in preparation for your listing.”
DuPree Team Luxury
The PreparationPreview property. Prepare a detailed property description. this enables us to prepare the most
effective brochures possible to market your property.
Photography. If a picture is worth a thousand words, we think good pictures of your property are
worth thousands of dollars.
Prepare a market analysis and pricing strategy. One of the many ways we help you to arrive at a
fair price for your property is to look at the prices of similar properties in your area that have sold as
well as the current competition. We provide statistical data such as average sales-versus-list price
percentages, average length of market time, seasonality of sales, location demand and a host of
other factors that will help you arrive at the best market price for your property.
Offer Suggestions to maximize your stability. Sometimes small changes make a big impact.
Through our vast experience, we will give you advice on how to put your property in the condition
it needs to be in to get a maximum sales price.
Discuss financial options. Some of the offers you
entertain may contain terms other than cash. We
can explain how sometimes being creative and
considering other options may be to your benefit.
The Preparation
DuPree Team Luxury
Gather all pertinent documents. These include floor plan, survey, deed restrictions, covenants,
association declarations and by-laws, leases, property disclosures and more. We don’t wait until
a contact comes in to get ready. We pull them all together in advance and have them readily
available in our listing binders, so we don’t have to rush you when we have an interested buyer.
Prepare an inventory of furnishings. If you include any furnishings with the purchase,
we’ll complete an inventory for you. For contract purposes, having an inventory eliminates
misunderstandings.
Review Leases. If there is a long lease or nightly rental reservations are booked on your property,
we coordinate with the tenants and property management company to determine occupancy or
move out clauses as it affects the sale and possession. We then coordinate showing arrangements
directly with tenants and guests.
Obtaining mortgage information. We will know if your loan is assumable, and we will receive an
approximate payoff. We will also provide you with an estimated Seller’s Net Proceeds Statement
based on this information, at your request.
Procuring Seller’s Disclosures. These are
required by the State of Florida and will
be your representation to the potential
buyer as to the condition and the size of
your property.
The Preparation
DuPree Team Luxury
Preparing a listing book with all documents intact. We prepare a special binder, which is tabbed
for every important aspect of the listing process. Our checklists and system ensure that nothing
gets missed.
Making extra keys. We always keep a spare in our office to give access to agents, appraisers,
inspectors, and other professionals required.
Install electronic lockboxes (when appropriate). Our lockboxes provide maximum security for our
Sellers.
Placing a yard sign and installing a 24 hour hotline rider. When signs are permitted, we attach a
24 hour hotline rider that allows buyers to obtain access to the pricing details of your home.
Handling all showings with care. We call you in advance for all showings and will work around
your schedule if you have specific instructions about the showing of your home.
DuPree Team Luxury
The Strategy
DuPree Team Luxury
“When you hire us, we will immediately get to work implementing our strategic market plan to sell your property.”
The StrategyTeam marketing— Most Realtors rely on the “4P’s of Marketing”... Put an ad in the paper. Put it in
the MLS. Put up a sign. Pray.
It’s our opinion that if a sign and an ad in the paper would sell your property, you wouldn’t
need us at all. These things are a given and have nothing to do with creating excitement in
the marketplace about your property. When you hire a Listing Broker, you expect a professional
marketing plan of action and the ability to achieve results. We prefer to use a laser sharp
approach, where we determine who the most likely Buyers are for your property and target the
majority of our efforts to attract those particular Buyers.
DuPree Team Luxury
The Exposure
DuPree Team Luxury
“We believe that effective marketing encompasses many different mediums. While our print marketing continues to be nationally recognized and acclaimed, we are acutely aware that the changing consumer now demands high tech along with high touch”
Print Marketing— High TouchConsumers in the marketplace still prefer to touch and feel print marketing, especially when they
are in the market to buy... and especially if it survives the 3-second rule (does not hit the trash can
upon first glance). The print marketing created by the DuPree Team is in a class of its own and is
often copied by others. We take real estate marketing seriously.
DuPree Team Luxury
Here is a Synopsis of Some of our Materials:
Professional Property Brochures.
The quality of our marketing is known and appreciated through
North America. Our standard for luxury listings is now a generous
8-page brochure and we often create 12-page brochures for our
larger homes. It details and highlights all of the finishes, behind
the scenes technology, and special features of your property. This
allows the buyer to see all the “added value” items they might not
otherwise know about.
Parklander and Coral Springs/ Parkland Neighborhood News.
Two of the most recognizable magazines printed in the Parkland
and Coral Springs area for the past 15 years. Those magazines are
delivered the first and 15th of each month and have a circulation
of 20,000+.
High Touch
DuPree Team Luxury
BUYING OR SELLINGCall 954.752.1986
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Parkland Ranches
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ACREAGE
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2+ Acres 9010 NW 70 CT-$899,000
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$2,250,000
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$2,100,000
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$1,750,000
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$1,250,000
CYYYPPPRRESSESSESSS TTRRAILRAILAILAILPARKLANDPARKLANDPARKLANDARKLANARKLARKLARKLK D
$730,000
GRAGRGRANNDDD RRREESSEERVEERVERRVCOOORRARAALLL SSSPPRRIINGSNGSNNGS
$450,000
PPPINEINEE TTRRREEEE EESTATESSTATESSTATESTATETATATPARKLANDPARKLANDPARKLANARKLANRKLARKLAKLK D
$425,000
PPPINNNEEE CCCRREEESSTTTCORCOORAAALL SSSPPRRIINGSNGSNGSGS
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$300,000
LLOOOOOKINGKINGKINKIN TTTOOO BBBUUYYY AA HHOOOMMEE IN HHHEERONRONRONO BBAAYAYAY????
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Search the MLS for Bank Owned/ HUD & Foreclosed HomesGo to www.FloridaHomeCenter.com and click on property search
to find your next home or investment!
Short Sales/Pre-Foreclosure Are you, a friend or family member facing hardships, cannot afford your mortgage or facing foreclosure? Call or e-mail us today to explore the possibility of a short sale for your property, avoid foreclosure and potentially save your credit rating. We have helped many sellers and want to help you!
Call The DuPree Team Today 954.752.1986
Coral Springs Hills
$3,495,000
DuPree Team.
Crunch the numbers with us as we analyze the details and trends of the overall market and
specific areas. This will be a distinct advantage for you when it’s time to buy or sell in the South
Florida. Visit www.DuPreeTeam.com/Market_Watch for current reports.
Keyes Strong Media Presence.
Our advertisements in the news press. Some of our venues include Sun-Sentinel, Miami Herald,
Unique Homes, Gold Coast Magazine, Florida Estates, Forbes Life, Town & Country, Veranda,
Departures, and Palm Beach Post.
Keyes featured advertisements in National and Regional magazines.
Your home may be featured in Homes and Lands, Unique Homes, Florida Estates, Luxury Real
Estate, DuPont Registry, and several other local publications. The DuPree Team and Keyes Company
are frequent contributors to many of these publications.
High Touch
DuPree Team Luxury
Electronic Marketing— High TechWe have developed our own state of the art technologies for electronic marketing and
communication and are consistently ahead of the local market in discovering emerging internet
trends. The benefit to you is our ability to attract Buyers from around the globe. Our marketing
encompasses many layers that work 24/7 for you to locate a ready, willing and able buyer. We
are no longer confined to business hours or having a physical presence. We are able to transmit
information instantly and effectively to anyone, anywhere in the world.
We will feature your property on our signature website FloridaHomeCenter.com
We market our listings 24 hours a day and have the speed and
flexibility to make changes quickly when needed. Our site is literally
a “one stop” South Florida Information site. It has not only real estate
information, but everything else you need to know if you are visiting
or relocating to our part of the world. We are one of the leaders in
Broward County implementing new technologies.
We will create a custom website for your property, YourPropertyAddress.com
This showcases your home in a very special way (for premier properties). Every piece of print
marketing will feature your website address, driving interested Buyer directly to a wealth of information.
A custom Flash tour with 15-40 photos will enable potential Buyers to see many details, room by room,
as well as views and perspectives. These property websites feature detailed descriptions, plats and
location maps, downloadable brochures and community information. Potential Buyers as well as
agents can schedule a showing from website or request printed on marketing materials by mail.
High Tech
DuPree Team Luxury
We will create a Virtual Tour of your home
This Flash! photo tour is a self-running slide show elegantly set to music.
This highly portable tool is an e-mailable link, with nothing to install to
play. Statistics show that the #1 request of Buyers is to see a lot of photos,
and we oblige.
We market your property day and night.
Our integrated internet marketing allows interested Buyers to access information on your property
at any time, 24/7. The DuPree Team’s continually expanding presence on the internet results in
one of the market’s largest pools of Buyers for your home! We utilize more than 30 websites. These
sites discover Buyers who are not yet ready to speak with an agent
who want property information. We utilize the collective power of many
other websites to direct traffic to our listings. Some of these sites include
Keyes.com, Realtor.com, LuxuryPortfolio.com, LuxuryRealEstate.com,
LeadingRE.com, and The Wall Street Journal’s RealEstateJournal.com.
We are serious about marketing to International Buyers. We have a full time search engine
optimization specialist who places our listing at the top international websites in the UK, Canada,
Germany, France, Russia and throughout Europe. We are listed on more than 40 international
websites. Our international marketing strategies set us apart from the rest of the real estate market
in Southeast Florida.
High Tech
DuPree Team Luxury
We implement Blogging and Podcasting to give key information and encourage repeat visitors.
Blogging capitalizes on a growing trend and demand from consumers. DuPreeTeam.com/
real_estate_blog_ and Twitter.com/DuPreeTeam are our blogs that provide current information
on many topics of interest, including luxury trends, lifestyle and activities, real estate and design
trends, featured listings, events and more. You can also connect with us at Linkedin.com/in/
TheDuPreeTeam. We encourage you to visit it often. Podcasting’s essence is about creating content
(audio or video) for an audience that wants to listen when, where and how they want. A recorded
copy is available for via the internet for consumers to download and listen to.
We effectively maximize electronic and voice broadcasting to reach thousands of Buyers and
Brokers. We currently have a database of several thousand Buyers who are searching for property
and regularly ebroadcast a graphic or voice announcement of our listings to them as well as to all
of the agents in the South Florida Board of Realtors®. They can access your property’s website via a
link that we provide.
High Tech
DuPree Team Luxury
Keyes Hotline
Keyes Hotline Benefits Both Buyers and Sellers.Keyes Exclusive Hotline gives you complete property details anytime anywhere. It advertises your
property around the clock. The hotline systems lets busy home seekers find just the right home over
the phone in a convenient, relaxing atmosphere. A buyer may drive buy a home, get the 5-digit
property code and take a “voice guided tour” in Spanish or English. If they like a property, they can
simply press the (*) key and speak with a Keyes associate and instantly schedule a showing.
Property activity reports give Keyes associates REAL leads in REAL time. They simple go to
http://myreports.e-net.com/CLIENTCODE to see all recent activity on a home.
DuPree Team Luxury
Here are some of the ways we tap into the power of our fellow co-brokers,
ensuring maximum exposure:
We submit your property into the Multiple Listing Service, and follow up with daily ebroadcasts
and electronic brochures. This gives the other 40,000 members of the 7 different Boards of Realtors®
in the South Florida area all the information they need to sell your property.
Networking with fellow agents. We not only “talk your property up” to other agents, but we host
open house events with lunch and door prizes to encourage attendance. This provides an easy
opportunity for agents to preview your property, which increases the likelihood that it will be shown
and sold.
Marketing your property constantly to our top selling Brokers.
Our “Premier Broker” are agents who are the most active in our marketplace and most likely to assist
us in your sale. Our Premier Broker program offers added benefits such as 24/7 “back door” access to
showing instructions, customized marketing materials and perks for showing our listings.
Realtor Marketing
DuPree Team Luxury
Public Promotion
DuPree Team Luxury
Public PromotionWe believe “word of mouth is the best advertising.” Here is how we get the
word out:
We hold Broker Open Houses. On occasion we will host open houses around special events in
peak season.
We talk to the neighbors. We send out property brochures to surrounding home owners
announcing your home on the market. Neighbors are often our best source of referrals.
We talk to our Buyers. Through our Buyer Profile System we contact qualified Buyers in our extensive
database, local MLS system, and national referral networks.
We network through vital community organizations. We feel that it is important to give back to the
community and in doing so we often make friends who help us promote our properties and services.
The Power of Social Capital
DuPree Team Luxury
The Power of Social Capital70% of our Business is Built on Referrals All Around the USA!
The DuPree Team and Keyes Company have a large network of real estate brokers not only in
South Florida but all across North America! Because Keyes is so well known, The DuPree Team and
its partners receive many referrals from other agents who have clients looking to buy and sell in
South Florida. The DuPree Team can also serve their clients and friends, not just when buying or
selling in South Florida, but anywhere else in the country.
Here are just a few of their powerful networks that benefit our clients:
“It’s not just who you know, it’s who knows you!”
The Negotiations
The Negotiations— What Happens When an Offer Comes In?
Through more than three decades of experience and over 2,000 families served, Marta and Neil
DuPree, their buyer specialists, and the Keyes Company have a wealth of experience and strength
to bring to the negotiating table.
Here is what we do you when offers are submitted on your property:
Qualified and counsel serious Buyers and their agents towards a decision and provide answers to
countless questions or technical matters.
Evaluate and offer an objective, third party opinion when contracts are presented. We will
highlight the positive and negative aspects of the contract and make specific recommendations
for structuring the contract in your best interest.
Advise that, as long as there are contingencies remaining on your contact, with your
permission, we will continue to show the property. We always look to bring in a backup offer
whenever possible.
DuPree Team Luxury
The Listing Process
During the Listing Process Communication is VitalCommunication is an area where many Realtors® fall short. In surveys conducted by NAR (National
Association of Realtors®), lack of communication from their agent was the #1 complaint from Sellers.
We are committed to being proactive in the listing process through systems and our team service.
Here are the ways we communicate with you:
We make personal calls to obtain feedback from all Realtors® that show your property and send
monthly reports to you via email to let you know your homes’ strengths and weaknesses. This
provides opinions and suggestions from other Realtors in the area and comments from potential
Buyers who view your property.
We keep you informed through a monthly report called a “Seller’s Update”. It includes a summary
of the showing feedback, a synopsis of the market activity, a current market analysis of your area,
links to internet marketing, advertisements, marketing action planned and our comments and
recommendations for any changes that need to be made in the market strategy of your property.
We transmit this, either electronically or by mail...however you want it.
DuPree Team Luxury
Overpricing
Be Wary of Overpricing— Here’s What Happens:The wrong prospects look at the property, if any at all. People not only buy in price ranges, they
also look in price ranges.
Cooperating Realtors don’t want to lose creditability with their buyers by showing overpriced listings.
Cooperating Realtors know from experience that fair offers on overpriced properties are often
rejected.
Buyers are often embarrassed to make offers considerably below the list price.
The property may become overexposed and shopworn. Cooperating Realtors and potential
buyers begin to assume there is something wrong with the property.
Even subsequent price reductions do not regain the lost market. Many qualified buyers who
inspect overpriced listings decide at that point to eliminate the property from consideration, now
and in the future.
When buyers see that a property has been on the market for a long period, they assume they can
get a bargain. Extremely low offers are likely.
Overpriced properties help sell those properties which are more competitively priced.
While overpriced properties may eventually sell, they usually sell for less than if they were priced
competitively priced when first offered for sale.
Solution: Price Competitively.
DuPree Team Luxury
Under Contracts
Now That You Are Under ContractThe Seamless Transaction... here are some of the steps we take during the
“under contract” process:
We confirm that the earnest money has been deposited in the escrow account.
We deliver condominium declarations and by-laws or Home Owner Association documents to the
Buyer or their agent.
We follow up by mail with original contracts for signature by all parties, when required or requested.
We coordinate with the Buyer’s lender regarding loan approval process and time scheduled.
We ensure appraisals and necessary surveys have been ordered in a timely manner.
We obtain a pre-qualification or loan approval letter from the Buyer’s lender.
We arrange access with the appraiser.
We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based
Paint Disclosures and other necessary documents as required.
We schedule the property inspection and negotiate items that are requested. We obtain
estimates for repairs that are necessary. We also coordinate mold inspections and mitigation
when necessary.
We negotiate any personal items that may be included, such as furnishings, and prepare an
inventory to be attached to the Bill of sale at closing.
We negotiate the transfer of any applicable Club Memberships.
We review your settlement documents prior to closing and coordinate actual closing
arrangements, utility transfers, key transfers, etc.
We coordinate final inspections.
We consult with you, the Buyer and the selling agent throughout settlement and troubleshoot
any potential problems in advance, or handle last minute complications.
DuPree Team Luxury
“Our goal is to have you leave your real estate experience with us feeling like it was the best you have ever had”
Our Truck
Need Help Moving?Don’t worry. We’ve got you covered. Buy or sell a home with us and you can use our moving truck
for free for a local move. It’s easy.
Here is what you do:
Let us know when you’d like to use the truck.
Bring in a copy of your license and insurance card.
Fill out the form and drive away.
Don’t forget to return the keys.
DuPree Team Luxury
Our Partnership
Our PartnershipThe Marketing and sale of your property requires us to work together to get
the job done. Here is what we ask from you:
Price your property competitively.
Prepare your property to be in the best possible condition for showings.
Cooperate in making access for showings as easy as possible for Realtors.
Provide all pertinent information and documents related to property as requested.
Complete and sign property disclosure forms.
Be candid with your recommendations and suggestions at any time during the marketing
process.
Notify us when travel plans take you away from home to stay in communication.
When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to
honor reasonable contingencies.
Consider all offers individually. Be prepared to make reasonable compromises when necessary.
Return all paperwork promptly.
Take care of any maintenance required.
Plan to close and vacate the property on schedule, per the contract.
Deliver your property in the condition required at closing.
DuPree Team Luxury
The Power of Networking
DuPree Team Luxury
Our Successful Track RecordSuccess leave clues...
We’ve helped more than 2,000 families with the sale of their home. Will your property be
the next addition to a history of success?
Our Service Will Change Your Standards!
“We found the entire staff experience in working with The DuPree Team to be exceptional. From the initial market assessment, to the marketing of our home, to the final closing, we found The DuPree Team to be very knowledgeable and easy to work with as they helped us to sell our home in an extremely difficult market. We would highly recommend The DuPree Team.”
--Edward & Elaine Wilkening
“Everyone was enthusiastic, professional, and positive. The DuPree Team met our expectations in every way. They thoroughly understand the real estate market in South Florida... All the DuPree Team is very enthusiastic, courteous, and hardworking. They always answer their phone! The closing specialists made that process problem free. All in all, a most positive experience in a mediocre housing market.”
--Raul &Mary Romero
“The DuPree Team provided excellent service in all phases of the real estate process. I would highly recommend the team for anybody in the market for South Florida real estate. I thank the DuPree Team for excellent service and professionalism. The DuPree Team is the best real estate team I have worked with to date.”
--Bill Kelley
“I can’t imagine a more professional, knowledgeable or dedicated real estate team than The DuPree Team. It made a usually stressful experience seem easy. Also when we had nearly lost all hope of finding what we were really looking for, Marta DuPree was able to match us up with the perfect property. No one knows Parkland better!”
--Judith & Alfredo Ramos
“The Team really works together as a team trying their very best in getting things done in a satisfactory manner. Their goal is to represent Keyes as best as they can and to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly have been pleased with The DuPree Team.”
--Marion & Al Shoostine
“Team is the key word - everyone working together! Helped us reach a realistic price and sold in one week because of the tremendous amount of exposure. We thank you all!”
--Marlene Peritzmam
Office: (954) [email protected]
www.DuPreeTeam.com
The Luxury Standard of Excellence
WORLD CLASS SERVICE • WORLD CLASS MARKETING • WORLD CLASS RESULTS