m arketing d epartment prepared by angel tong – team leader

10
MARKETING DEPARTMENT Prepared by Angel Tong – Team Leader

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Page 1: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

MARKETING DEPARTMENT

Prepared by Angel Tong – Team Leader

Page 3: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

Development of goods and services

- Marketing Proposal

Allocate roles to the team members and guide them to the completion of the plan

Create the Gantt Chart and the Budget for the Department

Produce the team charter for the department

Drita Shala

Products and Services Officer

Angel Tong

Team Leader

Page 4: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

Produce a charter of customer service

Design a promotional plan Produce promotional

material

Lloyd Edwards

Customer Relations Officer

Thomas To

Promotions Officer

Page 5: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

TEAM CHARTEM

Mission

The marketing mission is to interpret and based on customer needs to provide quality products and customer service.

Purpose

The marketing department is a provider of quality products and services team. Therefore we through promotional, improve and experience to conform to customer’s requirements. We keep a long-term and stable relationship with partners and customers.

Page 6: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

Goals ① To establish a long-term and stable cooperative

relationship with customers

② To provide quality products and customer service to customers

③ To provide quality marketing campaign

Page 7: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

MARKETING TASKS

Sausage Sizzle Day

Sausage Sizzle Day

Day: 3rd November 2011

Time: 11.00am

Place: Outside the canteen

Page 8: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

MARKETING BUDGET1. Market Day

Product Name Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total ProfitCupcakes ( small) 30 0.68$ 1.00$ 30.00$ 20.40$ 9.60$ Cupcakes ( big) 20 0.68$ 2.00$ 40.00$ 13.60$ 26.40$ Cookies 30 0.68$ 1.00$ 30.00$ 20.40$ 9.60$

100.00$ 54.40$ 45.60$

2. Sausage Sizzle DayAudience: 100 peopleProduct Name Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total ProfitHot Dog 85 - 4.50$ 382.50$ - 382.50$ Naokins/Utensils 180 0.03 - - 5.40$ 5.40-$ Sausages 80 0.55 - - 44.00$ 44.00-$ Bun 80 0.5 - 40.00$ 40.00-$ Tomato sauce 1 2.8 - - 2.80$ 2.80-$ Barbcue Sauce 1 3.1 - - 3.10$ 3.10-$ Mustard Sauce 1 3 - - 3.00$ 3.00-$ Coke 50 0.77 2.50$ 125.00$ 38.50$ 86.50$ Straw 50 0.6 - - 30.00$ 30.00-$

507.50$ 166.80$ 340.70$

Page 9: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

MARKETING BUDGETToys (supplied by Joseph)

Product Name Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total ProfitRemote contral car 1 30.00$ - - 30.00$ -Little Night Light 2 10.00$ - - 20.00$ -Free Sausage sizzle 3 5.00$ - - 15.00$ -Amanda Young water bottle 4 2.00$ - - 8.00$ -Paper - $20 1 20.00$ - - 20.00$ -Paper - $10 3 10.00$ - - 30.00$ -Paper - $5 6 5.00$ - - 30.00$ -Paper - $2 10 2.00$ - - 20.00$ -

- 173.00$ -

Promotional Material

Product Name Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total ProfitSausage Sizzle Day Poster - A4 Colour 4 1.00$ - - 4.00$ 4.00-$ Market Day Poster - A4 Colour 4 1.00$ - - 4.00$ 4.00-$ Price List 2 1.00$ - - 2.00$ 2.00-$

- 10.00$ 10.00-$

Page 10: M ARKETING D EPARTMENT Prepared by Angel Tong – Team Leader

THANK YOU