G e t t i n g Y o u r Ap p t o M a r k e t

GetJar is the world’s 2nd largest app store

• Appsolutely Everything

– Supports 2200+ phones

– 70,000+ free apps

– 90M downloads per month

– 1 billion downloads to date

– 200+ countries

• App / Site Publishing and

Promotion for content

owners

– Free distribution

– Pay-Per-Download

distribution

– App / site promotion

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Providing distribution for some of the biggest brands…

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Internet Players Games & Entertainment Social Networking

However, being successful is not child’s play…

• 1000’s of different handsets

• At least 8 different platforms to develop

on

• More then 48 different app stores

• An estimated 425,000 apps alone in the

App Store, Android Market and GetJar

• Multiple marketing tools including Ad

Networks, SMS, MMS, Bluetooth, QR

codes…

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Consumer marketing – Just App it!

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APP IT! is a unique link created when you upload your app / site

to GetJar

It’s provides you with one, single destination to tell consumers

where to get your app or access your site regardless of their

phone make/model”

Facebook: App it! off a mobile site

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Step 1:Placed the App it! link on

their mobile site

Step 2:The consumer clicks the link

and is taken to their page on

GetJar

Step3:GetJar serves them the most

appropriate app for their

handset

App it! increased downloads more then 10x

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• Uploaded their site in March 2009

• Placed the App it! link on their site in Sep 2009

• Downloads went from 80,000 / week to 1.5 million!

Associated Press: Just APP IT! with email!

• As part of the World Cup the

Associated Press wanted to promote

it’s apps to users using email

• They uploaded their apps and mobile

site to GetJar

• Once uploaded they incorporated the

link to their APP IT! in an email

campaign to several hundred

thousand subscribers

• The resulting email campaign

achieved a 20% click through from

consumers

Cnectd: App It! through Twitter

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• Uploaded iPhone, Android and BB apps

• Placed App it! on their website

•Tweeted the link• 600,000 dl’s in 6 days

App it! can be used on a website (example)

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In-store marketing – It’s all about placement

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• PPD: sponsored apps on GetJar

• Google ad sense type ad service.

• Bid for premium visibility to increase

downloads.

• Successful bids get premium listing

• Pay only for successful downloads

• Channels: GetJar.com and m.GetJar.com,

as well as through channel partners like

Sprint, Rogers and Sony Ericsson PlayNow

Arena

• Targeting: Bid for downloads by geography,

by handsets and by carrierm . g e t j a r . c o m

Case study: Google

• Goal: Google was looking to

reach a global audience with it’s

Google Mobile App application

• Google Mobile App (“Google”)

was posted on GetJar and started

with 43,000 downloads/month,

organically, without promotion.

• Solution: GetJar Pay Per

Download campaigns were

deployed in 2 phases

• Results: Google now receives

over 1,000,000 downloads/ month

• Downloads to date: 14.6 million

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Background and Results Monthly download evolution

First

PPD

campai

gn

2nd

campai

gn (x3

budget

)

Case study: Snaptu

• Goal: Quickly grow user base to

attract higher cpm’s for

advertisers to place ads in their

app. Looked for global

distribution

• Product: Cross platform app that

aggregates a users favorites

social networking widgets in one

place for easier access

• Solution: Launched multiple PPD

campaigns in two phases. Bids

targeted by market and multiple

campaigns run highlighting

different services in the app

• Downloads to date: 5,200,000

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Background and Results Monthly download evolution

First PPD

campaig

n

2nd

campaig

n (x3

budget)

Conclusions

• Apps are becoming big business with estimates of an industry worth $32

billion by 2015

• GetJar stands at the center of this explosion as the only cross platform

app store

• Marketing apps requires focus on both driving consumers to destinations

where they can get apps and marketing within the stores once they get

there

• GetJar’s App it! services helps brands / agencies market their apps while

not having to drive users to multiple different app stores

• Pay-Per-Download is a Google ad sense-like service to get premium

visibility for apps while only paying for the downloads you get

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James Mooney

Director: UK

james@getjar.com

www.getjar.com

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