m2 roadshow europe jonathan macdonald thisfluidworld
TRANSCRIPT
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mobile
then, now, next
jonathan macdonald this fluid world
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this fluid world
operators ‘owning’ personal information
then
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this fluid world
over the top players ‘owning’ personal information
now
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this fluid world
people owning their own personal
information
next
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this fluid world
phone companies as
primary communication
service providers
then
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this fluid world
ISPs as primary communication service providers
now
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this fluid world
realisation its actually all about every single one of us
next
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this fluid world
restricted portals as forced destinations
then
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mass web usage as primary application of internet
this fluid world
now
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this fluid world
applications as primary internet usage affecting communication and…everything else
next
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this fluid world
dual-purpose, button push, functional
then
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this fluid world multi-purpose, touch-screen, functional and recreational
now
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this fluid world
converged, augmented, virtual and central to…everything else
next
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this fluid world predictable revenue from retail purchase models
then
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this fluid world
advertising funded products and services… oh, and ‘freemium’
now
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this fluid world
realisation that creation of value is the only assurance of
spend
next
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this fluid world
final thought
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this fluid world
the divide between us and the stuff
we need - has, does and
always will present the greatest opportunities
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jonathan macdonald
thisfluidworld.com
@jmacdonald
jonathanmacdonald.com
linkedin.com/in/jonathanmacdonald this fluid world